Spring is online shopping off-season, do you agree?

2013 Spring Festival in spite of frequent promotions, strong, and "Spring Festival" specific sales figures will be in the first month of day (17th) after the release, but from the current situation of various platforms, but it is difficult to conceal the electricity quotient of the performance of the pessimistic attitude. Spring as an annual major festival, become a net purchase a sales upsurge is not impossible, so what is the reason for this strong contrast? Is it because of logistics? Or because the net buys the main force "to go" or other deep-seated reason, below will untie this mysterious veil for you.

The logistics does not give the force not to close discounts expectation drop big

This spring festival, whether it is Taobao, cat, Jing Dong, when there are some businesses do not close the Spring Festival, to attract consumers and the industry is generally believed to be the off-season sales of the festival to send a small fortune. But from the author from the Beijing East and when the announcement, they are playing with consumers a word game: Jing Dong's not closing notice: Shoes Package Boutique Spring Festival do not close, intimate service, normal delivery, hi turn your lunar year. Careful attention is the normal delivery, and does not indicate that consumers in the Spring festival normal receipts, although many domestic express during the spring Festival to stop sending and receiving courier, but still can see a few http://www.aliyun.com/zixun/aggregation/7962. HTML "> Logistics company in the Spring Festival is still for consumers and services, the real exchange of a word of the logistics sector: 365 days do not close, the irony is that the Beijing-East does not close the closing is discounted, so that consumers have a feeling that the Spring Festival can be normal receipt of goods, The end result is that the consumer does not receive the email within the expected time, although still received, but this expectation of the gap is a platform for an important impact, especially the credibility of the platform can evade is the issue of Express, express company to Shirk to the Spring Festival, staff holiday, to the final dumb to eat lian or consumers, This is a very depressing thing, online shopping is a happy company, but now is not happy, but is to harvest a good "red envelopes", a year so to destroy some atmosphere.

Eric Consulting Group released data this January, the 2012 China's online shopping market continued to develop rapidly, trading scale breakthrough 1 trillion yuan mark, reached 1.304 trillion yuan, compared to 2011 year-on-year growth of 66.2%, accounting for the total retail sales of consumer goods up to 6.2% proportion. Last year in the fourth quarter by the "Double 11" "Double 12" and other promotional activities, China's online shopping market transaction size of up to 423.94 billion yuan, the year-on-year growth of 80%, the chain growth of 32.4%

The spring is the net buys the off-season, on the one hand is the logistics reason, on the other hand is the consumer of the so-called do not trust or eat this kind of loss of consumers, I believe that as long as the problem will have a solution, the Spring Festival is not still a few express company normal operation as far as I know the postal is one of the company's Spring festival staff to reduce the number of holidays , but there will still be solutions, after all, I do not believe that a spring festival sales will be strong "double 11" category of large-scale promotional activities, can the spring Festival out of the off-season, in fact, mainly to see the platform and logistics, two Big Brother guarantee worthy of consumer input, I believe there will still be a consumption spree, this is the author affirmed.

Early release of consumption ability = Spring Festival off-season?

For early release of consumer power, cause the Spring Festival off-season point of view, the author is also more agree, but I also do not agree to the reason for the off-season imposed on the consumption capacity, double 11 large-scale promotional activities, after double second and other activities are still hot, every time to predict the consumption capacity, consumers are always unexpected, So many people to measure the consumption ability to so is really dare not in the estimation of consumers this ability, it is the abyss, unpredictable. In the online shopping activities, rationality and Sensibility are in fact very contradictory, in the rational thinking of the prediction of the composition of the feeling, in the Perceptual field, the mastery of rationality, both are difficult, more and more online buyers tend to be rational, but once the consumer of a switch is touched still become perceptual, and then shopping, empathy-like.

Recently saw news all said that the Spring festival is the net buys is the off-season, a big reason is that logistics do not give force, in fact, with the importance of the platform related to a number of platforms, although there are related promotional activities, but I believe that many people will have the same feeling with the author, in this period this activity will be greatly discounted, So to let the Spring Festival out of the off-season, to see a certain means, and to reverse the inertia of consumer thinking. Finally, I wish you a Happy New year, Huang sent. (Text/Huang)