Spring rain world push Parenting doctor app Test hydroelectric business model

"Http://www.aliyun.com/zixun/aggregation/6149.html" >techweb reported May 16 news, following the Palm Spring doctor, mobile medical products developers Spring Rain World recently launched a new product "Spring Rain parenting doctor "APP, and for the first time in the product, try the Electronic business shopping model."

"Spring Rain Childcare Doctor" is the first of the spring rain launched the medical vertical area of the app. The user is positioned to prepare pregnant, expectant parents during pregnancy and parents of 0-6-year-olds, and provide users with health care in the areas of childcare, including the famous Doctors ' parenting knowledge column, the Doctor's parenting video teaching and online quiz.

In addition, "Spring Rain Child Care doctor" also opened "goods to help" function, based on the user's personal situation to provide e-commerce services, according to the user to provide information on the child to recommend the corresponding merchandise, click on the merchandise picture can be directly into the purchase page.

Spring Rain World CEO Rui said, "goods to help" is based on the needs of users to produce a commercial attempt, spring rain parenting doctor's introduction of business elements, is a natural thing, because this is the nature of user demand extension. ”

Spring Rain World was founded in July 2011, the first product of spring rain handheld doctor on November 22, 2011, now has more than 10 million users. Although the number of users is huge, but has not introduced the commercial element. Spring Rain Nursery Doctor is spring Rain launched the first medical vertical area of the app, is also the first attempt to introduce commercial elements of the app.

Rui said that the spring rain handheld doctor has opened nearly 20 departments, each section of the user needs are different, so the spring rain to choose in the vertical field plowing, hope to tap user needs at the same time realize commercial value.