Sprout Social: Small Business customer Relationship management

Sprout Social, a company that provides social media management tools for small businesses, has recently won 10 million of billions of dollars in a round of investments led by New Enterprise Associates. These funds will be used primarily for product development.

Companies can use Sprout Social to manage, observe and track their companies ' performance on social networking sites such as Twitter,facebook,foursquare,linkedin and Yelp.

Sprout Social offers a low-cost monthly service charge plan for small businesses, which targets the midrange market. The services they offer are strong enough for small business firms, and their models are a bit like hootsuite, but not as expensive as Vitrue or Buddy Media.

"Sprout Social a potential hotspot in the field of E-commerce," said Harry Weller, of NEA. Their powerful platform will help small businesses manage their relationships with their clients on a variety of social networking sites. ”

Sprout Social's investment shows that investors are interested in helping companies manage their customer relationships.