Spy on food and Electronic Business website SEO keyword

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Yesterday I shared an article: an example analysis of food electric Business website optimization details, today continue to chat about this food-type electric business site SEO How to operate, if you are an electric business site SEO project manager, then what should be the way to go to optimize the work? The arrangement of personnel and the management of the team are naturally important links. Do large-scale website optimization is not as simple as the Enterprise station, the Enterprise station SEO a person can be responsible for the work. But like this halal food website, its optimization work should be carried out gradually and methodically. Optimize the work of keywords mining, data statistics and the setting of key words, these work is the focus, a food electric business class website may have tens of thousands of, or even a hundred thousand of product pages, then how do we do the collation and layout of keywords?

First: the establishment of keyword Thesaurus

As shown above, this is the author of a simple keyword Excel form, of course, is not a keyword thesaurus, we need to develop a Web site thesaurus system, to facilitate our management of many key words. For example: the keyword of spiced sauce beef, there are many extensions and long tail words around it, and this product corresponds to a URL page. A large web site first to do a good job of SEO first step, that is the choice of words, because the keyword and long tail word is too much, especially the long tail word is very important, because the long tail word conversion rate is relatively high, so we have to as many layout long tail words. The establishment of a thesaurus requires some program and software coordination, such a large workload manual difficult to complete, so we have to have the tools to dig keywords, have the management of key words of the program system, but also to study the conversion rate of long tail words. Find out which long tail words have high conversion rates and which long tails have no conversion rates.

Second: How to filter keywords

The above author also mentions the long tail word quantity too, this keyword competition degree. First explain the 1th: The key words and the page must be more relevant, such as: the word "spiced beef" it corresponds to the page should be about the introduction of spiced beef sauce, but how to make the word of spiced beef in the corresponding page should be to teach you how to make spiced beef sauce. And then look at the 2nd: If I want to learn how to make spiced beef, then I will definitely search for this keyword, of course, I would like to see the page is not let me buy spiced beef, then the word for the sale of spiced beef site conversion rate is not. The 3rd is to look at the competitiveness of this keyword, some words are too competitive for the layout of the page.

Third: How to lay out the key words

After sifting through the key words, we should think about how to layout these keywords, such as this halal food category of the electricity business site, its page is very many, so can only use the program production page title, keyword, description. For example, with this spiced sauce beef, almost every halal food has its own profile, and it is appropriate to take part of the food introduction as a page description. The meta information for this page can be set to:

Title: Spiced Beef _ Halal Food spiced beef _ authentic spiced sauce Beef-Maqing Mall

Key words: spiced soy sauce beef, halal food spiced soy sauce beef

Description: Spiced beef sauce from Ningxia, one of the five treasures of salt Chitan mutton as raw materials, by vacuum packaging, high-temperature sterilization sophisticated, its characteristics of fresh, fragrant, tender and oil and not greasy, mellow and delicious, easy to eat and other characteristics.

Some people say that the keyword is too long bad, in fact, there is no conclusive keyword length, according to the principle of Baidu participle, the longer the keyword contains a combination of keywords, of course, many words can not exactly match. For the study of key words, especially the conversion rate, we should spend more time on the above, every day to view the background of the statistical data, analysis of the antecedents and conversion rate, and then think how to improve the conversion rate of keywords. Okay today I chat so much, the next article I will continue to discuss with you how to do a good job of food Electronic Business site optimization!

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