Square abandons square wallet business, launches new square order, Staples Restaurant

Square eventually gave up the three-year-old square wallet business, putting the app down from Apple and Google's stores. At the same time, Square introduced a new application square order, so that consumers can order in advance on the mobile phone, to the shop directly with a reservation of coffee or cake can go.

Square Wallet has been a great hope for square, hoping to create a new payment experience: Store user information in a mobile app, and just say your name when paying. Unfortunately later the facts show that users and merchants do not seem to buy this experience alone. So square decided to start anew, this time they aim at the point is in advance booking, save the customer waiting in line trouble. Square Wallet offers a fantastic experience, but it's not much of a practical value, says Varma, a senior executive in the new interview. It seems they think that the square order is the product that really solves the user's pain point.

In the booking market, Square also has a lot of competitors, such as old rivals PayPal and Tapingo, in addition to the field of sales players GrubHub and seamless also have similar functions.

Square Order's long-term plan is to accumulate the user's purchase data, to become similar to personal shopping assistants, such as you open a shop, square will know that you are likely to be a little bit of tea latte without sugar, directly to you, you point to confirm the good.

Square is not very good recently, there are news that they burned almost the cash, the IPO is hopeless, is talking to Google, and now to change the direction of business, eventful.