SS: On the charm of mail marketing

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Email marketing is a relatively early and relatively successful way of network marketing, but with the speed of the development of the network, mail marketing methods began a variety of, resulting in a lot of mail into spam or advertising messages. But this also can not say that the mail marketing has no effect, as long as grasps some of these marketing skills, still can play a very big role. Share some of my personal experiences with you today.

First, establish long-term and stable relationship with customers

Webmaster as long as the other user's email address, almost already with customers to establish a bridge of communication, at the same time we can constantly remind customers of the right. For example, we send a practical electronic magazine, industry news or holiday greetings, so that we can remind customers that you are a person, when they want to buy a product, they will be the first time to think of you. So, you can take some time to study this email marketing, not to say all into spam, there are many things we should study to learn.

Second, the price is cheap, fast

Webmaster are known to do SEO optimization, the main cost is lower, but the price is very high. and mail marketing than SEO optimization, the cost is even lower. For example: Contact 100 customers and contact 10,000 customers, there is no big difference. More than that, it will be another matter. Email marketing only needs mass mailing. In addition to the price is cheap, there is speed. We usually do SEO optimization, generally a site needs several months of time, some may need more than a year to really see the effect; blog marketing is also an accumulation of the process, but also need to update a large number of articles; Social Network marketing is based on relationships between people, It takes a long time to see the effect. and mail marketing, just a few hours, can accomplish a lot of anything.

Third, continuous promotion

e-mail marketing and other online marketing is not the same, as long as we have the customer's e-mail address, we can always keep in touch with customers. Once we have new products, we can promote them through email marketing. If there is a large number of customer mail, as long as through mass, you can at the first time to let all customers know the latest product of a dynamic. This is much simpler and cheaper than other online marketing methods. If the user is on the search engine through a keyword into your site, perhaps browsing a few pages, go, users can not remember your site, so very wasteful. If a user goes to your site and you send out some coupons or e-books and so on, if you want to have the other person sign up for the email on your site, he'll be happy.

Four, the target customer clear

Mail marketing customers are generally more targeted, because they come to your site through the mail, generally with you this industry has a close relationship. And he will be happy to fill in the mail, but also would like you to e-mail him, the general situation is more concerned about the industry of some product trends or news and so on. They will all be potential customers, as long as we deliver the information to each other at a reasonable time. Such users if you successfully purchased the product, they are often very loyal to a group of users, and will also affect others, free to help you promote.

These four points is just some of my experience, now the management of e-mail more and more strict, the handling of the bad, will be directly transferred to the spam, as far as possible to avoid these situations. may also register as a member, the member has the priority on this mail platform. But some details of the problem, we in the actual operation process, still need to pay attention to.

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