Stamp appreciation billion IBM Stamp marketing won (analysis)

Crisis Song
　　
The financial crisis has come, the price of oil has been reduced, petrol has been devalued, and vegetable oil has depreciated.
　　
The financial crisis has come, the large enterprises laid off, the Chinese enterprises filed for bankruptcy, small enterprises closed down;
　　
The financial crisis has come, the train ticket possession ticket, the ticket does not discount, the stamp appreciation billion yuan.

Perhaps the impact of the financial crisis is really uncomfortable, even the stamps such a small thing also exceptional appreciation, but also "the most expensive" IBM history of the most expensive advertising is a set of stamps.
　　
In the face of such a title of the party's lure, "I have to deep into which, and then slowly experience" IBM this advertisement is also a point, at the expense of large gold hit ads, printing costs will be millions of, plus advertising fees, at least tens of millions more! And in doing this kind of advertisement also borrowed the new media http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing way, let people have to pay homage to it." IBM communicates IBM's philosophy through a simple, popular network marketing model, not just selling products, but creating a freer, more active culture.
　　
Successful Case Analysis:
　　
　　
Wiki Marketing:
　　
In understanding this most expensive stamp advertisement, I first is the Google turn, and inquires this most expensive stamp advertisement is what! (This is My network marketing common problem, and it is also a point to determine the success of this marketing, the results coincide with my idea, the IBM staff is very avantgarde, can skillfully use the network, so that their own information and topic marketing Some content first time, first appearance in the Search home page.
　　
1. IBM retains information for each change in the Wiki technology: even if the participant deletes the entire page, the viewer and the manager can easily recover the correct version of the page from the record.
　　
　　
2, Information page Lock: Some of the main pages can be locked with the technology to lock the content, outsiders can not be edited. (IBM most expensive stamp information is locked on the homepage for the first time, for the public to browse, not be deleted!) ）。

SEO Optimization:
　　
Personal analysis: When using wiki technology, IBM-related people also use search engine technology to "IBM", "the most expensive" "advertising" by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of search results for a particular keyword. and other keyword optimization, so that it improve the search engine rankings, so as to improve the amount of information access, clicks, and ultimately enhance the ability to promote. And in terms of SEO optimization, the current Web browsing volume has reached 600,000. In determining the hot and cold degree of network events, the third level of network events can be stabilized. In the grasp of the hot degree of events, IBM as an established company, I sigh two: "Cow, cow!" ”

Forum Marketing:
　　
The use of wiki, SEO and other Avantgarde Network marketing model must also be a network explosion point premise-forum marketing. IBM this is done or very in place, know in the Sohu community detonated this topic point, with netizens to do a lot of interaction, causing hot discussion (click Up to 300,000, reply up to 500), so in a certain circle inside explosion, spread. But in the buried point of a little less than a few hot spots, if you add a few hot spots in the buried, the trigger plane media follow-up, then the network topic spread, exploded.