Standard shares: "Put research and development in the forefront of all decisions"

Recently, standard shares chairman Li Guanghui at the annual shareholder meeting, said that in the context of two consecutive years of decline in performance, the company is focused on the main business transformation, its core is "revolutionary technological innovation" to change the traditional mode of competition.　　It is particularly noteworthy that its 2009 Research and Development Centre, which was established in Europe in the form of acquisitions, will launch its first new product in June. As the leading enterprise of the domestic industrial sewing equipment, the standard shares are affected by the global economic crisis, the main business income has fallen continuously, the operating income of 2009 is only 490 million yuan, which is 30% lower than 2008, and it has realized more than 10 million net profit by selling the financial assets and foreign equity investment. Reporter according to the internal research report of the standard shares, the 2009 industrial Sewing Machine industry, the competition suddenly intensified, ranked first Japan heavy machine brother brazenly cut 20%, one by one, the other companies forced to survive the bottom line. Combined with the dominance of standard shares in South America and Southeast Asia, the exchange rate has also squeezed the export space.　　Li Guanghui said that the brutal situation was almost the first time in the field, but the opportunity for a new round of industrial adjustment is approaching.　　In order to fundamentally change the weak situation of Chinese companies in the global competition, with the help of this round of adjustment opportunities to establish advantages, Li Guanghui 2009, the company to achieve the "re-creation", the goal is to launch a "revolutionary products" through scientific research and development. "Research in the industrial field is often characterized by an opening, and the purpose of our European company is to point this out." Li Guanghui revealed that companies with the 2009 European Industrial Adjustment opportunity to set up "Xi ' an standard European Company", has attracted more than more than 20 years of practice of 15 senior technical staff to join the company in the mechanical design, industrial design, control systems, Mechatronics and other aspects of the development of the ability to upgrade more than 10 years, In the short term, the introduction of the traditional sewing machine design concept of GC6280 series of direct-drive high-speed automatic shear line lockstitch sewing machines.　　This year, the standard company will launch a "disruptive" effect of the product, the core change is the control system. Scientific input was soon rewarded.　　At the beginning of 2010, the company's several series of products sales rebound, such as Mechatronics products, the established 80,000 Taiwan to fight 100,000 of the target is expected to be achieved; 2009 sales only more than 2000 sets of special machines, according to the current monthly sales level, the annual sales target doubled. Li Guanghui said that the standard shares would tilt the company's research to the top and would soon develop policies to ensure that investment in total sales was never reduced.　　"If the standard shares have any vision, then we would like to be technical innovators in the field of industrial sewing equipment," he said. Transiting's pursuit of global peers is a common path for many Chinese-funded manufacturing industries, but it must rely on clear and firm strategic positioning support. In this respect, Li Guanghui said, after 2 years of global adjustment, the standard shares have identified China as a global production center and Global Marketing Center, Europe for high-end research and development center and personalized Marketing Center, Southeast Asia and South America asMiddle and low-end product marketing center, the soul that governs this framework, is "always will research and development in all decision-making first".