Standardization Future Seoer Road

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Before 11, the train-ticket ordering site, which spent nearly 300 million on the site, made everyone complain, but after complaining, most people began to comfort themselves: government websites, all of them. But think about our corporate website? It doesn't seem to be any better. Small knitting in a small network company, work more than a day, this is not my point of complaint, the focus is to update the article every day, no write also to nonsense, false original. It makes me feel bad, because my seo point of view is to do in line with the search engine standards, in line with the user experience standards, in line with the standards of the Web site, but throughout the hands of the site, not a few qualified, domestic enterprise website There are some general problems, I have to say my ideas.

For example, the hands of a color steel activity room site, an open site, do you think it looks familiar? Yes, the template is used to build the site, regardless of the appearance, structure, content feel familiar. Many columns are superfluous, such as corporate honors, online messages, recruitment and so on are empty. There are slow to open, often not open, and occasionally hackers use, the article stereotyped no innovation and readability ... These are not much, I also encountered some corporate web site layout is chaotic, there is no point to browse the value. These are the problems of many corporate websites.

Most sites do not pay attention to the content of the construction, casually copied on the Internet to put up is their own news. I met a netizen, he used the blog system to build a home product wholesale site, the first sense of the site generally, not good-looking, but you read the article, found that the editor is a full expert, so you have to believe that he is professional. This reminds me of my last company, our website can say that the long is very ugly, but every day there are dozens of telephone counseling, orders are more, why? Because we are serious rich content.

Having said the content, I would like to say that the appearance is really not important? Good-looking appearance is a user experience, but you use too much JS, a variety of special effects, all kinds of animation affect the speed of the site, it will only reduce the site user experience, we said the beautiful is not affect the user experience under the premise, add more comfortable elements, the picture smaller, clearer, more than one return button, One more related reading, one more breadcrumbs navigation and so on. It's all a matter of detail, but a lot of people just see the beauty of it.

These are user-level user experience, you notice the experience of the search engine? Many people are keen on labeling optimization, indeed, I admit that the label is good for optimization, but why do search engines favor tags? Because they are mechanical not people, they can not read part of the code picture, I hope you can give more explanation to let him climb a little smoother. One of the requirements of web standards is low configuration compatibility: When users disable pictures, disable CSS, or disable JS, we can still enable him to navigate the content of the Web page effectively. It is well known that forced Alt attributes are considered for compatibility when you disable pictures. But our seoer, in order to embed the keyword forced to add and the picture does not match the ALT tag, so that the search engine more confused, in the end is to believe their own judgment or trust your ALT tag? The use of tags is to meet web standards, And the Web standard is to achieve a better user experience and search engine experience, and you so inflexible use, rather than natural use.

Content and user experience have, why not achieve the expected effect? May I ask your visitor to interact with you through the website? Many large web sites have such a common problem, click on the online consultation is a machine in and you talk, the answer to the question, click the contact method of a bunch of online questions and answers, send the mailbox for a few weeks did not reply to the message. Users want to be consulted immediately when someone responds, and is a professional answer. Does your site interact with it in place?

Before blaming a government website for bad, should you think about your own site, whether it meets the user experience standards? Did it really meet the standards of the search engine experience? People who focus on Google should understand that Google is attaching more and more importance to these standardized and natural things. And Baidu, also pay more and more attention to user experience. The seoer of the future, must do these standardization. Now Seoer, you only do these have the future! Thank www.hzhyhdf.com Webmaster feeds!