Standing on the moral high ground questioning my business model is a boring thing

"It's a boring thing to question my business model on the moral high ground." Yu Jiawen in response to one months of intense controversy surrounding him.

Distance for the first time to see him is three months, the reporter came to the office of the Super timetable, is still a small fresh environment and vibrant young team, still with the first interview that than the agreed time is an hour late to start chatting. The last time because Yu Jiawen just got Alibaba to take a vote of the B round of financing, and friends all night after the morning to catch a taxi, so late, this time he was on the day of the interview found that the Super curriculum trademark was maliciously registered, emergency meeting to discuss countermeasures. After the interview, he made a joke on the carpet, "I'm really sorry, you don't get angry." At that moment, the reporter finally understood the audience before the screen mood, so young self-willed, ordinary people are not easy to accept.

In front of the Yu Jiawen is still laughing a white teeth, big glasses, thin body, Wei Yi, qi Classic modelling, occasionally posing cute pose, chatting chatting will suddenly pick up the guitar play song, always move to move to do not want to sit properly. In fact, his circle of friends and his usual image is very consistent, to himself a "little Master" nickname, published content from the dynamic of the super curriculum to parents, younger brother, home aunt, pet to friends to meet, business trip, like a fan of dialogue, travel stories, friends chat found new. The investment dilemma that the super timetable has encountered, the Yu Jiawen of cancer misdiagnosed in CCTV, are traceable to the circle of friends.

Since November 22 because of CCTV programs and red, although triggered a lot of controversy spit, but the most direct effect is the Super Schedule app in the App Store, users focus on the increase, has rushed into the free list of the top four, education list first. This is a typical case for free communication to get users.

In addition Yu Jiawen, super timetable of concern, popularity also greatly improved: Baidu index showed that the past one months of concern continued to increase, the same period of concern increased by 10 times times. Yu Jiawen subsequently released a response to the article, but also a great acclaim, that its public relations to deal with the crisis properly, further promote the spread.

Yu Jiawen's reaction to the incident is expected to make "enthusiastic netizens" feel very boring: "Because of red, the super timetable added 3 million users, thank you for spraying me to the fourth place in the App Store." "Being said to be the youngest PR whiz in history, it's hilarious!" I was writing that response all night, and I couldn't sleep while I was writing. There is a kind of feeling that I have finally met the crisis PR. Like the next game of chess, I can prove that my IQ is higher than theirs by successful drop. "It was his exact words.

After becoming famous, many companies began to advertise for him. Beijing Villa Real Estate let him help to do planning, how to maximize the attention; There are digital products to find him endorsement; and insurance companies because he said to encourage employees in the quarrel of the creative, noisy not win on the fight, so give their company employees each sent a work injury insurance The most interesting invitation came from the Entertainment circle: a large producer invited him to play an alien like ET.

From 70, 80 to 90, it is hard for each generation to avoid a group controversy. In the Internet era when everything was magnified, the label became more and more representative after 90, self, maverick, innovative, social media heavy dependence ... For "uncles and aunts" who are accustomed to the rules of the adult world game, they do look like aliens.

In the interview, Yu Jiawen repeated a few words is "uncles and aunts, you are willing to use your face wrinkles for my years of youth insolent?" "Those better-without, the so-called internet workers, don't judge me by your standards." I don't play with you, I only play with my users and chat with my users. You don't like me. ”

But behind the rhetoric, from Yu Jiawen to the firm's data.

Yu Jiawen is still reluctant to disclose too much of the financial data that is being challenged by trade secrets. But in the press cross-examine, he also roughly said. At present, the total user of the super timetable, more than 15 million, has increased by about 5 million from the middle of 2014, of which 3 million have only started to skyrocket after the show. Most of the day once added 600,000 users, according to their statistics, the 3 million new users, there are about 500,000 of the community, will still be washed out. Today, the number of users is still 560,000 new.

With more than 3 million active users, the number of active users has recently been around more than 2 million, probably due to the final exam. He specifically opened the "chat" community on his cell phone, showing that the hot posts were forwarded and thousands of comments.

In addition, Yu Jiawen also provides a ratio of users to the super schedule in different regions. Among them, the number of users in east, south and central China accounted for more, 23.1%, 18.24% and 16.04% respectively. The proportion of users in North China, which is the base of its rivals, is 15.71%, and the proportion of users in northeast, southwest and northwest is 10.75%, 9.3% and 6.86% respectively. Visible market share is still mainly in the one or two-line city.