Standing on the Threshold of entrepreneurship: 3 years of 3 entrepreneurial sentiment

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This article from author Lieberthal A contribution, the original text about million words, detailing his resignation three years after 3 times not too successful entrepreneurial experience, he described his state is "just stand on the threshold of entrepreneurship." Again and again the entrepreneurial experience brought him baptism, let him know himself, also step by step more determined his own goals. But it is not only the success of the summary and reference to the significance, the author authorized to agree that the original state of the text has been deleted, select the sentiment part and share with you readers, hope to start a friend can find their own answers.

My high school and college experience and games are inseparable, "Magic Baby" "Warcraft" "World of Warcraft" is my favorite game. That memory so far to want to be very good, so that my second start-up company name is also the game of the Guild name-"God Luo."

Although the university also because of the fun game experience hanging and rebuilt, but also because the love of the game Let me later gave up my first job--in Shanghai, a well-known French fashion magazine Enterprise to do Web site development, selected a well-known domestic game development enterprise's letter of appointment. Later, I went through several games of the company, the size of large or small but did not do the last, the main reason is that I want to do my own want to do the game.

The first venture ended hastily, and continued to try the second

The first venture only last six months, I chose to quit. Because in the projects that the company touches, the project that really involves the game development is very few, the project that can be talked about is not many, and the project that finally talks into, also cannot bring the company due profit. Aside from the game development, I actually can't support the company's IT business independently. In the end, I came together with 3 other entrepreneurs from a well-known foreign-owned gaming company, and started my second venture, which is the Divine Luo game mentioned earlier.

I finally have a complete game team, 4 people share the planning, art, marketing, technology role. We simply cut the stakes, signed the cooperation agreement, and started the product development immediately. But this cooperation agreement wrote very general, also for later contradictions buried foreshadowing.

Because before all is do the page swims the origin, although at that time the hand swims the market to be quite fire, we still decided to make the most familiar page swims. But a page tour, from the planning to the final formation of the online operation, only one art, a technology, inevitably some deficiencies. So the strategy we started with was to start out with the first version and then go to the investors or run the business. On the one hand, the company's valuation is easy to calculate, on the other hand, investors will feel that we are more sincere.

Team self-reliance, focus on efficiency and innovation

My idea is to first break the money to hit the time, as far as possible to prove the team, prove that we can make a good product, this is also responsible for the investors. Although the need for funds to improve the team and products, but my heart is inclined to do not look for investment, on the one hand, it will take a lot of time to find investment, on the other hand to find an investment is no doubt to find a boss, perhaps the LP partners more appropriate. And the investors also have the right and inappropriate points, the amount of money does not mean that a certain appropriate, to give less money is not necessarily low value, as well as whether the investors understand the game industry, can provide us with the lack of other resources, and the combination of each other is not in tune. So, looking for an investment is a combination of value and 1+1 is more than 2 of the consideration.

Big fish don't necessarily eat small fish, but fast fish are likely to eat slow fish. By choosing self-reliance, our team's efficiency has been elevated to the extreme. I personally highly value efficiency, and even some extreme, any impact on the efficiency of the problem is not allowed to exist, even a QQ beep, or a work-related chat will become my ear thorn. It also gives me some distance from the team at the beginning. But all I think about is games. A complete page tour at least how much money to go out? How much time can be wasted in repeated debates and changes? I want to prove that only 500,000, or even less, a team that reaches a certain level of cohesion and effectiveness can make a complete page tour.

In a big way, innovation is the best weapon for startups, daring to take risks, be creative, and react quickly, and only by using these diametrically opposed methods will the venture companies have a chance. But in practical practice, innovation is very difficult. You may need to know a lot of relevant information and accumulate a lot of experience in order to achieve targeted innovation. But the game industry has a very small chance of being disruptive to large areas of innovation, and micro-innovation in some proven ways is a smoother way to go.

The product market is cold, the partners parted

Our team's good chemistry has lasted for half a year. Six months later, the game "Galaxy Mouse Light" molding, we take this full of hope products to the market, but by the relentless destruction. The first contacts of the operators, all rejected us. The biggest problem with this product, after countless times after the confirmation, was summed up to 6 words: do not know what to play.

At that point in time, I quit my job for almost two years. A former boss who worked together happened to invite me to their company at that time, and my girlfriend wanted me to take the job so that we could buy a house and get married.

But I am the only technology in this game, if I go, the game is the same as the end, our company is equivalent to the end. After a few days of insomnia, I chose to give up the job and continue to work with my partners. One weeks later, my girlfriend chose to formally break up with me. Three years of affection is over, regret it? I don't know. But in addition to heartache, I also feel that I am a fool.

In order to start a business, I have overdrawn a lot of contacts, the other people in the team are the same. Especially the market brother, he exhausted all the effort, but can not give everyone a happy feedback. With our product in the operation of the negotiations of the break, and with the growing shortage of funds, we have come to the need to find investment in this step. So we started every day to participate in different entrepreneurial activities, touch different investors, but few people would prefer our products. In the search for investment in this period of time, we do not inadvertently to this game to make improvements, even if the change can only be changed, give up the existing everything to start again. At the same time, the chemical balance within the team is also being broken.

In fact, every aspect of the game team is very important, the market is constantly changing, the user's needs are changing, a game of the final shaping needs all aspects of efforts, any one link of the omissions may trigger the overall rout. The market does not do well, may be the product of the problem, the product did not do well, may be the problem of planning, but also may be the art or technology to achieve problems. If you are fortunate enough to meet a partner who is willing to share weal and woe, when there is a problem in the product, there is a contradiction in the partnership, you should think more about your own shortcomings, do not think it is the responsibility of some people, and more should consider how to solve the problem from the overall situation. When you target someone, you have lost. I confess that I have also made such a mistake before the work, see the problem is very shallow, the game is not fun to think is the responsibility of planning, now want to, very ashamed. Interestingly, the brother I was accused of was doing all he could to help me when I started my business, and it was something.

In the end, with all the responsibilities and benefits out of balance, our company disintegrated and rejected the three investors who were willing to invest in us. But I am very grateful to them, the eyes of our team rather than products, they want us to do in the next or even inscribed project. But in reality, our team has been dismantled from within. We are guided by the conscience of investors, choose to reject, choose to dissolve.

The second venture lasted nearly a year, and the entrepreneurial experience that ultimately failed was unusually profound. The ultimate failure of the partnership has various reasons, but in the initial cooperation, not to each individual to develop a detailed scope of responsibility, there is no agreement to exit the mechanism, which also caused when there is a conflict, there is no reasonable solution. Therefore, when the partnership at the beginning of the job must be responsibility clear, reward. Responsibility is the three fulcrum of the triangle, indispensable. I think most people will know this when they start a partnership, but in the end, it must be a minority to put everything in order and sign it as a contract. Don't think, "What are you doing talking to me about this?"

Continue to adhere to the third venture so far

Lost the team, I have nothing. Suddenly think of a game product, technology is not so important. When I was young, I thought technology was power, everything. Now found that the most important ability is the ability of people, knowledge, personnel, management, and a little bit of product and trend of vision. However, I still do not reconciled.

It is gratifying to note that the "Galactic Mouse Light" of the fine Arts is quite impressive, praise constantly. Art sister is also very popular, and immediately there are many companies to her to throw olive branch. And in the previous cooperation process, we often on their own ideal game for discussion, mutual or more recognized. So, driven by a shared sense of values and a game view, we decided to stick to it. So, there is my third venture, yes, we only have two people, so far continued.

This time, we did not even set up the company, directly began to do projects, this time choose to do mobile games. Our first project is to do a fighting game, similar to the Street Fighter KOF, rather than the horizontal version of the clearance category. At present, the street PA KOF type of fighting game basically by Capcom and Namco Monopoly, we hope that a Chinese martial arts wind, to fill the theme of the fighting game of the market gap. And we also think that the original fighting game to copy to the mobile phone screen, is not appropriate, so our mobile phone screen operating mode, do a unique innovative design, and strive to operate on the mobile phone, can also be restored as an arcade on the carefree combat experience. Because fighting games on the art of the workload is too large, there is a large part of the art needs to be outsourced to do, so we are doing at the same time also find ways to solve the problem of capital.

In the project to half, before the cooperation of the plan sister came to the news, help "Galaxy mouse light" Contact the operator, I hope I put the game online. I think, so magical? There are operators who want it? Because I personally have very low expectations for this game. After talking about it, the company's own platform is under construction, he is to help us on Tencent Open platform, and provide servers and customer service.

After discussing with the art girl, we decided: on! After all, this is a concerted effort to play together the game, regardless of good or bad to do up also to give everyone an account, I can also accumulate a game operation experience. In this way one months later, "Galaxy Mouse Light" online. Tencent new Tour Online guide A group of users come in, as I expected, the game loss rate is very high. Players said they would not play, it is rare to stay to play users because the game unreasonable fees and values have also withdrawn. But it is too early to give up, so in and operators and the continuous exchange of players, we constantly modify, adjust, and finally the existing players stabilized. Although the game does not make money, but we did gain valuable experience, also let us have more confidence to inscribed game.

At present, the game is hanging on the Tencent platform, interested readers can go to try to see if you can hold live, and also can see the completion of our game, in fact, from the function of no more than the other pages to swim less.

In a blink of an eye, near the Chinese New Year. My body has finally been unable to support the fall, no, it should be restless, down. People are a kind of interesting creature, when the night and night desperate struggle, feel the body is particularly good, the spirit of special foot. But when he stopped, he got sick. I decided to stop the game development for a while, to make a summary of my nearly three years of entrepreneurial career to do a review.

Long time no money, my parents are still urging me to work, art sister's parents are urging her to work. And we, like China's tens of millions of entrepreneurs with the dream of difficult to move forward, firmly believe that the next project will be successful. But how long can we hold on? Maybe we should get a job? We'll have the answer this spring festival.

Written in the last

I was in the whole entrepreneurial process, many times from the outside and the survival of the pressure, almost lost themselves, deviated from the direction. So here to share with you: entrepreneurship is hard, but remember to keep yourself. Everyone has their own unique ability, do not be infatuated with the so-called authority, because only for you, is the best. And this you, only you can decide.

There are a lot of things and things that are related, and when a project or team is at fault, a good manager can find that turning point and make it in the right direction, and that turning point is not necessarily the crux of the problem. The right remedy is not necessarily useful, and the cause of the crux of each different, how to avoid, how to prevent, in the presence of the crux, how to effectively solve, it is difficult to use a simple one or two words to clear, return to the essence, it should be "for human" two words.

Is it easy to be human? When you decide to start a business and decide to start an enterprise, believe me, this is more important than any physical technique or skill. Of course, I write here is relatively broad, but also includes the knowledge of people, personnel, management, inspiration and cohesion team and so on.

Entrepreneurial mentality is also very important, entrepreneurship is lonely, all the competition is the final spirit of competition, we must let oneself have a strong psychological quality and self-learning ability. Ultimately, the success or failure of the decision is whether to grasp the pace of succession, speed, priorities and severity of these rhythms. Maturity is the difference lies in the grasp of the degree, the so-called mature is known to the depth of knowledge, work knowledge of priorities, Taishan collapse in front and color unchanged.

Everything has cause and effect, character exists objectively, for good go Evil is nonconforming, the company's operation must also follow the heaven. Every time I go to a strange field, I always like to read a few books before I act. Because he has always believed in Wang Yangming's knowledge and practice of unity, eager to do such as he can run the army, dismount can govern the people's capable. Here I recommend you entrepreneurs a few books that are useful to me: one is the industry-related "wave of the Summit"; one is financing related "give you a billion"; a more comprehensive, is a management-related "36 rules", which has a very good saying, but also by my repeated argument: anything you worry about will happen. Therefore, entrepreneurship does not have to take a lucky mentality, down-to-earth, when you have survived all the robbery, will see the light.

Through entrepreneurship, my potential is constantly being explored. 3 years ago, I wouldn't have thought that I could build such an efficient team and not understand that EQ is far more important than IQ in entrepreneurship. We are constantly growing and learning. Regardless of success or failure, entrepreneurship has brought me an extraordinary but very valuable life experience.

Entrepreneurship for a long time, it will gradually become a way of life. If you choose to start a business, it is equivalent to doing what you want to do every day, so be happy.

I will not have a speech of thanks, because I would like to leave thanks for the success of the venture.

Finally want to say, we need investors to intervene, if interested, please contact me. Our idea is simple: play the original game.

Text | Lieberthal, founder of the www.snlo.cn game, qq:1048178