Star Brokers risk The most afraid of the artist out of the gossip (figure)

Just debut Cecilia Cheung all rely on the broker "Operation Joey Hobonch get along with the Harmony Cecilia Cheung was Ju Yonglong the biggest hope to leave Cecilia Cheung, Ju Yonglong full hold Gongmi Huaxi City newspaper exclusive investigation broker survival status, broker crisis PR ability is very important" Zhao Benshan former broker big wide drug addiction was caught "follow-up report broker and Star, Often from business to emotional end. It's hard to be a purely sensible business. In order to let their own a tender to pinch out of the new artists frequently appear in various media, their labor intensity is not less than anyone, with not well-known artists, to suffer from business eyes, with big-name artists, fate is on thin ice. "Tall wide leave Zhao Benshan after drug addiction is caught, Faye Wong and today pro like mother and daughter, Cecilia Cheung and former broker Ju Yonglong confrontation Court, Chen in the broker suicide after the collapse ... Between the stars and brokers, some of the two sides unfocused, several decades of support, and some grudges, once things. Huaxi City newspaper in recent days to the exclusive investigation of the entertainment Circle broker survival status, attracted widespread attention, if these brokers and star relationship accidents, then how they generally crisis PR? What are they most worried about?　　What qualities do you need to be a good broker? The most feared: "The boiled duck flies away" the broker is most afraid of runaway and gossip star once the negative news, the first-class crisis PR means may be saved. But hard to build a good star with their own "goodbye" to the broker is a blow to the curb, but also their most feared one of the things. Cecilia Cheung's former broker Ju Yonglong is an example. 1998, Ju Yonglong Eye identifying picked Cecilia Cheung, and with great strength for training packaging, will successfully promote the entertainment circle and become a generation of the Hong Kong Virgin. However, after the contract dispute, and separate. Yesterday, Ju Yonglong in an interview with the Huaxi Metropolitan newspaper, he said that star brokers are most afraid of encounter is "cooked ducks fly Away", "hard to cultivate and promote a new person, the future is unlimited, but can not withstand other temptations, greener, job-hopping away, this is the biggest blow to a broker, Because the beginning of everything is difficult, the beginning of a great effort, such as professional training, to determine the direction of development, to find ways to promote the very painstaking effort. and artists once on the road, relatively easy. "In addition, Li Agent Tan said in a previous media interview:" The first time I saw the news about Li Love, gossip, I would be more surprised. Have to admit, gossip is an effective way for artists to hype, but for the long-term development of artists, gossip will become their stain. "While the founder of the China University of Entertainment planners, the first Chinese entertainment private founder Tianjin in the interview with Huaxi City, said bluntly:" Investment in people is always the biggest venture capital, especially at present the credibility of the serious low domestic entertainment industry. "Most taboo: the artist privately quietly rejoined crackdown on" illegal "prudent contract is the key to understand that in the broker circle, most of the most tabooTaboo is the artist to connect Sihuo. "Some artists do not mature after the debut, and then Sihuo, but not tell us." It's easy to make yourself cheap and low-grade, and it's especially important to talk to someone else. "Mr. Shaw, a broker who had been in the entertainment of the day, said in an interview for such a situation they generally have a regular approach," first to find such an artist to talk, if you do not listen to fax letter warning, above told him if again self-willed and for, may assume what kind of consequences. " If you are incorrigible, you can only be stopped from work or snow hide. "Mr. Shaw thinks the entertainment circle is complicated, but how to protect yourself when an entertainer is not obedient is the key." "When you discover new people, a prudent contract is the key and the time to establish the authority of the broker." Because if artists become more and more red, their autonomy and demand will be more and more. One thing is not well done, so the trust between each other is particularly important. "But in recent years many brokerage firms have signed up for 8 years or more, Lianglo's exposure to the king's contract," the need to pay for make-up, transport, accommodation and training expenses, after the cancellation of the record contract, the king must agree to be able to engage in any other music-related work; "She only shares 4.5% of the wholesale sales of the record.　　Image Product Sales Wholesale price 2.7%, Image copyright 20% Income, no song royalties "and other stringent regulations, have been some of our doubts and discussions." The most test: negative news of the crisis public relations fan Bingbing Zhang is "positive and negative example" in many people's eyes, star broker is a very glamorous career, such as close proximity to others can not reach the star. But behind the glossy surface, how to become a qualified star broker requires a lot. "Crisis PR ability is the most important thing for a good star broker," he said. "China University of Entertainment planners founder, the first Chinese entertainment private founder Tianjin example," That year, fan Bingbing just fled Huayi, negative news, especially in the ' Fan Bingbing bodyguard staged Kangwu, The reporter was hit notebook destroyed ' incident, the broker Mu Xiaoquang Resolute request Fan Bingbing bodyguard to the reporter apology, and in accordance with the original price to the reporter compensation damaged computer. This kind of first-rate crisis PR ability not only avoids the loss of the Star brand, but makes it become the event that the brand adds cent. Zhang Ziyi's agent in Zhang Ziyi's "fraudulent donation door," the performance of the incident, it is not clever. The initial evasive attitude and not actively explain the practice of the brave, resulting in serious information asymmetry, aggravated the suspicion, so that Zhang Ziyi to regain the image of the process is particularly difficult. "The key: to build trust with the stars," Taiwan star Ma "prescribe the present market for the performing arts is increasingly active, but the high-level and professional brokers are severely lacking. A good broker can know the pros and cons of stars, and help them develop a new situation in their careers from the big picture. Such brokers understand art, will manage, rely on a wide range of social relations, with a keen market awareness and good businessMind, "packaged" the entertainer. In this respect, Cecilia Cheung's former broker Ju Yonglong has his own point of view, "First of all, to have a good artistic aesthetic vision, to explore the potential of new people." Secondly, it is necessary to have a wide range of contacts to promote artists to open channels, but also to protect artists from the ' unspoken rules ' of the troubled, clean and smooth development. Third, must have the professional experience to plan the development direction for the artist. Finally, to maintain a sincere communication with the artist, really care about the artists, including the artist's life. and has cultivated Lin Xin such as, Alyssa, Joanjun, Chen Bailin and other artists, "Taiwan star Mother" Wu Yi Phoenix in the West China Metropolitan newspaper interview that with artists to build trust and mentality is the most important. "Children grow up have a day to leave their parents, it is really difficult to accept the artist after the famous to leave, but now want to open to understand these are not the most important, it is important that you are worthy of the broker's qualified title." "In addition, senior planners Tianjin that good brokers" first of all, always put the interests of artists first, artists develop well, just talk about other; second, have professional knowledge and ability: career planning and market judgment, Crisis PR, entertainment marketing awareness, That is, the ability to star this special entertainment products successfully to the market and the interests of all parties to maximize. "Different brokers different lives Faye Wong Cecilia each have" one sutra "as Representative: Faye Wong today Joey from a" ugly duckling "to become now Hong Kong new days, with the King's agent Hobonch closely related, Joey birthday party, in addition to the mother to take the stage, but also invited on the Hobonch, and called her" work mother. " "She is like my mother and friends, I go to her home like home." My sister and I can say anything, and my visa Ah, bank card Ah, car ah, she helped me to fix, such a relationship has nothing to say.　　"In addition, Faye Wong and today, Honglei and Zhaobaogang are all years of good partners, in addition, KU, Chen Huishan and other stars are directly and brokers or assistants to repair the fruition, but also make many people envy brokers pay." Ambiguous representative: Aaron Kwok's stars and brokers, in addition to pure good and bad, grace and revenge relations, there is a lot of inexplicable situation. 1996 Amin in Zhejiang and other performances, by the tax authorities to investigate, the broker hanged himself, is an extreme case. And another case is as long as there is Guo Fu city where there is his agent Mei, and the Micro-Bo Mei (http://t.sina.com.cn) and other information platforms are only open for the Guo Fu City, the tacit understanding between the two people that many people think they have already dark feelings.　　Mei has been the agent of Aaron Kwok for more than 10 years, she single-handedly cultivated young Aaron Kwok, now over 40 of Mei still do the woman behind Aaron Kwok. Huff on behalf: Cecilia Cheung Ju Yonglong that year, the words of the Chai Zhiping is "vampire", Huangshengyi and Stephen Chow on the court huff. And Cecilia Cheung and former broker Ju Yonglong also because of the contractProblem, had to court, Cecilia Cheung finally paid to Ju Yonglong 4 million yuan, in order to out-of-court solution, the way to end this lawsuit.　　Jackie Chan and gold broker Chenzhiang between the enmity between, let a person confusing, two people cooperated for 30 years, only because of filming "new Police Story" in the production cost exceeded the budget and the dispute, let this pair of brotherhood friends, finally Huff. This group of manuscripts by the Huaxi City newspaper reporter Ying trainee reporter Zhang Jie interview