"Star Change" borrow the Xidan girl to shoot micro-film grassroots card can play how long

A few days ago, grassroots singer "Xidan Girl" said that she will be starred in the first domestic iPhone4 shooting of the practice of micro-films, to show their struggle experience. This is also the "Xidan Girl" the Rabbit Spring Festival evening after the first announcement of their next work plan.　　February 25, the film was officially filmed. Miss home in the CCTV Spring Festival gala this year, Xidan Girl Ren boarded the Spring Festival gala, singing a "homesick" received a lot of applause.　　It is reported that "Xidan girl" 16 years old to Beijing to earn a living, she was in the underground road for four years wandering singer, from 2008 its underground road singing songs of video by netizens on the network overnight burst red, to move around to participate in the draft, to the final success of the Spring Festival evening stage, its tortuous struggle experience moved tens of thousands of netizens. It is reported that the micro-film Thought dream repair behavior theme, tells the story of a wandering singer in the underground road to the final dream of the big stage. The film was based on the real experience of the grassroots singer Xidan Girl, and was starred by the Xidan girl archetype. According to people familiar with the situation, Xidan girl said that the first film is very exciting, the script is very real, they will strive to play the film well.　　And the shooting process is only a few minutes, shooting at the Xidan scene caused by passers-by onlookers.　　When she just arrived in Beijing, whether it is also this expression Xidan girl's song Once is simple and sincere representatives, many netizens have expressed the hope that she can become the young people in the process of inspiring people, and will not become a simple commercial hype. As a representative of the grassroots star, Ren was once very much concerned. And as a manufacturer, the grand nature of the game to make publicity. From the Spring Festival boy Hubere to Xidan girl Ren, the banner of this grand play is "grassroots star." "Grassroots Star" as the name suggests, from the folk, not like stars generally high, with natural affinity.　　With the grassroots star cooperation, its own production costs will be relatively low, but the publicity effect may be very good. Grassroots card for the current online marketing market, can be counted as an innovation. After all, traditional marketing has become less influential to players. However, the grassroots star is a popular night, in the short term, relying on the cooperation with the online game manufacturers to win a certain eyeball. And the net swims by dint grass root star's heat, has won certain attention degree, but also may have the C to appear the marketing away from the game itself this embarrassment.　　In fact, the product itself has any bright spot, whether can satisfy the player's demand, this is the game marketing most essential starting point. China's first iPhone4 film to the Xidan girl since the 2008 project, "Star Change" has become a grand strategic map on the important piece.　　Since the development of the group, Shanda has completed the strategic layout in various areas of entertainment, accompanied by the "star Change" family expansion, Chen Tianqiao to create "web Disney" idea is gradually becoming a reality. has been ambitious to build a grand entertainment empire Chen know that the grand but lack a representative and typical entertainment brand. Grand games this year the main push of the game "star Change" of the "practitioner Plan", alsoIt is the product of this line of thought. Xidan Girl on the Spring Festival Gala, that is, a grand push grassroots star of a case.　　From this event can be seen, Shanda is its own entertainment brand positioning in the "civilian", "grassroots". But Chen Tianqiao's entertainment empire puzzle is still in formation, as an industry personage said, "The result of the grand expansion, in fact, only online game profit." As it develops, Chen is likely to return to the fate of picking up the pieces by online gaming. "So it seems that the Grand Internet entertainment empire has been embryonic, but how to continue to develop is the most critical." (Edit/Xu Mingming)