Star how to play venture capital effect?

When the names of Li Bingbing, Huang Xiaoming and Ren Quan are all linked with the venture capital plan, I believe most people think this is a new project they endorse. However, this time, the three celebrities appeared as members of the public as promoters of the "Star VC" project. Star cross-border venture capital, although it can with its own influence for start-ups to provide more resources, but in the industry view, due to investment experience, depending on the fame of the stars can play Fun venture capital, Still pending market test.

5 days harvest thousands of investment invitation

Different from the previous high-profile style of work, the three celebrities did not hold any press conference at the launch of the "Star VC" program, but disclosed the news to the public with a slightly low profile through the WeChat subscription number. Relevant data show that as of this week, the venture capital plan received 1,021 investment invitations within 5 days. Li Junwei, who has been engaged in the venture capital industry in the cultural industry, bluntly asks Beijing Commercial Daily reporter: "It is rare for such a venture capital project that has just started without any success stories in the past to attract so many participants in the industry within a short period of time. "

In the industry view, "Star VC" program will reap the high degree of attention, the main reason is that behind the scenes promoter is the three well-known domestic stars. As one of the companies that has issued investment invitations, ArtPeter Space Gallery CEO Pei Yu Ren told Beijing Commercial Daily that compared with other venture capital projects, the most attractive feature of the "Star VC" program lies in the star's background.

Li Junwei stressed that, on the one hand, if the start-up company can smoothly get the investment, while getting the venture capital, it can get a bigger platform because of the star's personal network accumulated over the years; on the other hand, if the investment is not made, The process undoubtedly plays a subtle role in propagandizing its own brands. "Although many professional VC firms in China are not well known at this stage, the 'Star VC' program can attract many parties without much publicity Concerned about the company is in the entrepreneurial stage, the attention of the outside world is also an extremely important capital.

"Previously, we had tried to get financing through angel investors' channels, but as most of the investors are inherently impressed by the art industry, they are struggling to make a profit, so even though today's galleries operate We made a lot of breakthroughs in the model, but the invitation to invest often ended up in the end, so we also wanted to find an investor who understands the art industry and recognizes our innovative model, "said Pei Yu.

With the rapid development of the domestic economy, entrepreneurship has become an important choice nowadays for many people in their careers. Mr. Zhang, the relevant person in charge of a bank's credit loan department, told the Beijing Commercial Daily that: "The precondition for starting a business is to have financial support. If it is to bank loans, banks usually set many rigid conditions in order to control risks. For example, even micro-enterprises But also have more than three years of business qualifications.Therefore, this also gave birth to a certain extent, venture capital in the domestic hot scene.

Limit the target only cast "non-film" company

Although the project promoters of Bingbing Li, Xiaoming Huang and Ren Quan are film and television stars who have been playing for many years in the entertainment industry, the announcement issued at the official launch of the "Star VC" program (hereinafter referred to as the "Announcement") clearly states: The company does not vote. "In response, the explanation given by the three celebrities is:" We are already Huayi's first star investors, no longer invest in other film and television companies. "

Beijing Commercial Daily reporter found in the list of announced participants that the companies that applied for investment covered many fields such as art, photography, tourism, logistics and fashion, with the exception of the film and television companies. Chen Shaofeng, vice president of Peking University Cultural Industry Research Institute, bluntly: "Do not invest in film and television companies is exactly the right move." Under normal circumstances, if you want to participate in a video project, frequently millions or even ten million level , While the film and television industry is always with "high risk" inseparable, in order to reduce investment risk, as a just launched a new program to circumvent the film and television project is also reasonable.

However, insiders questioned this, as venture capital investors in the decision to participate in any one before the project, at least to the project involved in the industry, have a certain understanding of the field. Movie stars do venture capital, do not cast their own best to know the industry, investment industry can fly it?

For such questions, the three stars seem ready. First of all, all three are the first batch of celebrity shareholders of Huayi. Take Huang Xiaoming as an example. As early as 2008, he bought 1.8 million Huayi Brothers shares at a price of 3 yuan per share. October 30, 2009 Huayi Brothers formally listed, Huang Xiaoming holdings of shares soared to make it into the ranks of billionaires, became the first star shareholders known to the outside world; Second, the investment experience, Ren Quan is In the last few years, Li Bingbing, a famous businessman in the industry, has successfully invested in catering, entertainment and beauty industries. In recent years, with its cooperation with several domestic and foreign big brands, its brand promotion, business cooperation and even contacts have accumulated Certain experience. Li Junwei further explained: "It is not hard to see that the" Iron Triangle "behind the" Star VC "program is not only as attractive to entrepreneurs as it is to have a star effect."

Chen Shaofeng believes that a series of professional problems in the field of investment can be compensated by hiring professional lawyers, accountants and professional management team. The three celebrities also promised in the announcement that they will operate in the manner of a professional venture capital fund in the future.

"Vision recognition talent" rely on real skill

Li Shujun, general manager of investment in culture and the arts of Yuancun Capital Investment Co., Ltd., believes that the successful operation of a venture capital project leaves insufficient funds, resources and contacts. However, the more indispensable key factor lies in the professional vision of choosing venture projects This is not a short time to develop. On the one hand, it requires the understanding of investors and on the other hand, it accumulates through the experience of past successes and failures.

"Take previous Sequoia Capital investment in the United States and excellent products, in 2011 in the United States and the best of the B round of financing, Sequoia Capital injection of 5.85 million US dollars, so that it holds before the listing of the United States Merit 18.7% Shares.However, but no one would think that today the market value of US $ 3.87 billion UMC, Sequoia Capital stock market value reached 724 million USdollars, three-year time earned 144 times.This just needs investors for the growth of entrepreneurial projects have A pre-sentenced, so to say 'insight into talent' is the best reason to do a good job in venture capital. "Li Junwei, for example.

Mr. Zhang revealed to Beijing Commercial Daily reporter that a 40-person venture capital firm often has to contact hundreds of entrepreneurial projects in a year. In these complicated projects, not all projects can ultimately be brought to the investors To rich returns, "like Morningside Ventures millet technology invested 60 million US dollars, the current rate of return has reached 55 times the case, it is very rare.One such successful investment, you can immediately make venture capital firms Fame and fortune. "

Insiders said this, venture capital is essentially a long-term investment, not only to start-up companies to fund the financial support. Later, in order to ensure the steady growth of start-up companies, but also provide them with the appropriate resources to boost their entry into the track of sound development, so do cross-border star venture, but also cautious. In Chen Shaofeng view, celebrity venture capital investment in addition to participation in the project to do due diligence before, usually also pay attention to the accumulation of investment experience, as well as investment vision to enhance and effectively reduce their own investment risk.

Beijing Commercial Daily reporter Lu Yang / text