Starbucks Marketing in SNS mode

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3.0 The Internet era changed the whole world, but also let the traditional marketing model has changed the quality, enterprises have invested heavily to build their own internet marketing system, and SNS with its extremely strong user experience and interactivity in the network marketing, very strong impact of the traditional marketing model.

sns-Full name Social Networking services, literal translation comes from social network service. SNS Marketing is based on SNS site sharing and sharing functions, the product of viral transmission means to let more people understand. What has to be mentioned is the so-called six-dimensional theory. Any stranger needs only six layers of relationship can realize that I want to know Ma Yun, of course, only need six layers of relationship. SNS on the basis of six-dimensional theory to achieve a marketing approach.

The ultimate goal of marketing is to spread and get the customer's understanding of the process, who can use the lowest cost and achieve the fastest efficiency of the transmission way who will master marketing initiative. When the newspaper as the mainstream media in the last century, whether it is a bus or subway, a newspaper, and now is already a human mobile phone, the era of high-speed information transmission. Micro-bo, micro-letter, Renren and other SNS directly change the speed and manner in which everyone touches information. "Fusion" of the dissemination of a lot of enterprises to taste the benefits of SNS marketing, whether it is a Yuet Live brand planting contest or yili comfort milk happy pasture, users like the virus spread as quickly as the sharing and reprint, at the same time interactive became the biggest bright spot of SNS. If marketing is just a one-way transfer, without receiving and interacting, that kind of marketing is certainly a failure.

Starbucks is the world's largest coffee chain, but Starbucks products are not only coffee, coffee is just a carrier, and it is through the coffee carrier to create a new environmental culture to enough to infect customers, so that customers enjoy and form a good interactive experience. As a coffee company, Starbucks has always been to product quality and service to win the favor of consumers, of course, the Network marketing tool Starbucks will certainly not let go, 08 Starbucks SNS website Love to try virtual marketing of the Starbucks logo into a love apartment "virtual Road Signs" ads, It is also the first time Starbucks has tried SNS marketing.

The love apartment site was chosen by Starbucks is not accidental, as a Taiwan the only white-collar women and female students for the main axis design of the dating community site, has been dominated by women, and love apartments and Starbucks marketing concept is mentioned "to open a good shop, we must let young women patronize, The man will naturally follow the women. In a common marketing concept of the premise, Starbucks to Love apartment website SNS Marketing to achieve every white-collar women in their hearts.

December 7, 08, heavy snow. A user in love apartment site home is going to the virtual garden watering flowers, the accident found that the virtual Cottage has a green road sign, the mouse put up a little open, incredibly is the domain name of Starbucks, as a Starbucks super fans, in the accident and surprise immediately to inform friends of the news, And friends also doubt through the green logo found Starbucks, 10 days later, the number of Starbucks to patronize Love apartment has reached 125536 people. Whether from the style or temperament, SNS Love apartment Starbucks is far better than the Imperial palace in the star, love apartment of the petty bourgeoisie is also the brand positioning of Starbucks to achieve a high degree of coincidence, we also from the Starbucks SNS marketing not only saw the SNS marketing virus-type transmission speed, More let us see the marketing key or brand image of a positioning of the degree of anastomosis. If not to fresh, happy, warm, love, fashion, literature, popular key words of love in the apartment to play green signs, the green Green Card of the number of clicks? Even if there is, that will be in a short 10 days there are so many customers?

This successful SNS marketing, let Love apartment and Starbucks achieve a win we have also witnessed the "acquaintance" to "acquaintances" of this kind of marketing expansion, but, "acquaintances" to "acquaintances" of the information transmission by "friend relationship" divided into an island, even the very large SNS community, Real users can access only a small part of a lot of information, if the friend did not recommend, simply can not see.

SNS as a brand-new network marketing way, can be excavated and improve the things there are many, Starbucks love the success of the apartment let us more confident to create this kind of marketing, and SNS its own problems are given us every opportunity, as Ma Yun said, if anything is reasonable, Any way is right, do we still have a chance? This article from Kunming website Construction (http://www.lyjtt.cn/view.asp?newsid=558) Reprint please specify the source!