Starbucks v. Shabak trademark infringement Grand game first trial win

News and Information November 7, the recent Starbucks claims http://www.aliyun.com/zixun/aggregation/14054.html "> It (Shanghai) Co., Ltd. (abbreviation: Grand game)" Shabak "trademark and so on its" Plagiarism and imitation of the case in Beijing, a Chinese court trial ended, Grand game won.

The court found that the grand Game "Shabak" trademarks in the 29th, 31, 32 and other categories "does not constitute the Starbucks company trademark plagiarism Imitation", Beijing, a Chinese Academy of Industry and Commerce announced the maintenance of the State administration of Industrial and Commercial administration of the trademark Review Committee on the "Shabak" trademark objection review decision. Until now, in addition to the court based on Starbucks in coffee, cafes and other traditional areas of fame and recognition of Starbucks in the corresponding categories of rights, other trademark categories on the Grand game as the third person involved in the case of the first instance of the corresponding victory.

Shanda Games, said, "Shabak" and "Starbucks" there is no interest in the dispute relationship, although the initial victory of the lawsuit, the next will be the protection of the end.

As early as 2005, Starbucks repeatedly on the "Shabak" trademark registration to the National Trademark Review Committee, and in December 2009, the first decision and the September 2011 review decision was rejected by the National Trademark Review Committee. In early 2012, the grand game again because of "Shabak" trademark issue, Starbucks as a third person to the court.

It is understood that the Chinese "Shabak" is a grand game "blood legend" a virtual Fortress fortress name. In this game, the player can form the guild, the Guild's president applies to capture "Shabak" castle. Shanda Games in 2003 registered the "Shabak" trademark, and in 2005 has obtained the relevant categories of trademark rights.