"Start the program" online "micro-professional"

36 Krypton has repeatedly reported that startups "start", now on the line of the new online education services-"micro-professional", "micro-professional" is before the start of the "guidance courses" on the basis of the guidance course to the professional discipline of the progressive mode of systematic, new planning and processing of new online education services.

In particular, "start" to try to take specific career needs-oriented, starting from the basic it education, through a series of purposeful, rhythmic and more detailed learning of professional courses, so that users can really learn to meet the needs of a professional career knowledge and skills. In this way, small white users who want to learn the skills of a particular field can get help at "start it", and users with a certain level of skill will still be able to recharge their classes at the "Start Up" level.

"Start" has some distinct advantages, the first is the "start" online course content. At present, there are three main directions in the course of "commencement", which include "Open Class", "Guided learning" and "micro-majors". The "Open class" main scene is a variable number of lightweight courses, "guided courses" similar to the current fiery Mooc, watching the course video to do homework and group discussions, learning more systematic, "micro-professional" is in the "guide courses" based on career planning as a guide to the complete curriculum system.

In particular, "micro-majors" is based on the professional system of the parent company's IT-education program, then according to the specific job-oriented needs, the content of the new logical comb, get a complete, more practical learning and more in line with the characteristics of the Internet communication Curriculum system, users just follow the "course" process learning, Can acquire real knowledge and skills.

In addition to the resources available for offline education, "Start" is also actively expanding the frontiers of new knowledge into the "start", for example, with prestigious universities, education and training institutions to carry out the curriculum, but also invite some well-known companies technical executives to share the course. For example, the partners already have Beihang University, Tsinghua Management College, such as Baidu, Adobe and other famous enterprises, but also with IBM produced a large data analysis, excavation, development of 8 classes. "Start it" and specifically to 36 Krypton, has been working with the famous cloud computing enterprises to the heavy cloud computing courses.

On the other hand, "Start up" has spent a lot of effort on the production of online course content. "Start the program." There is a 70-person video production team, from the video instructor modeling, shooting script design to later video ideas, have a professional team to complete. "Start" with your own studio, and even professional 4K cameras to make videos.

Speaking of this, there must be the resistance of students to "start it" site to point to open a video trial it, but what you should be aware of is that when you use a "micro-professional" course, all of your actions will be recorded in a "start" record, generating your learning data and judging your learning situation based on that data. Specifically, in the video player paused, fast forward, drag and drop will be the server records analysis, a comprehensive understanding of the student status, two can be data feedback to the content team, iteration of better video content.

After completing these courses, "Start the program" through the "micro-certificate" to prove your learning situation. "Micro-Certificate" is by "class" joint well-known universities, famous enterprises, as well as the Ministry of Business, such as the authority of the common building, for a course of guidance through certification. In order to fully investigate the student's learning status, "Start" is designing a game-like achievement system, the achievement points of each course will be scattered in a variety of latitude, such as watching the length, the number of views, including the completion of after-school exercises, and so on, only to get enough of a certain number of "achievement points", repair enough "credits", To get the final "micro-certificate".

After receiving the "micro-Certificate", "Start" and a special recruitment service "Find a network." "Find a network" through the in-depth integration with the "start it" platform, according to the student's learning data

July 1 new classes on the Platform 36 Guide courses, each guide to the total course length of 4-6 hours, there are 38 open classes, plus not yet uploaded 55 courses, a total of 129 courses, more than 260 hours of course content, and "Start it" By the end of the year will accumulate 200 courses and 300 open courses. Existing registered user 300,000, the platform UV daily average of about 130,000, PV daily about 250,000.

In the process of communicating with the founder of the Fang Yechang, he stressed to me the idea of "emphasizing education and learning", in short, that education needs to be done heavily, respecting the nature of education, having excellent content and the design of the curriculum system, The potential energy accumulated by the previous offline education has allowed him to have a deep strength in the content section, which is also a sharp weapon to attract users and expand influence in the early stage. At the same time, I realized that the current "start" from the content to the later management of the trainees, even the rear vertical recruitment has been laid out, the entire online education process has a "start" tentacles, it is extremely large, but Fang Yechang told me that this is only a current state, "start it." Want to do the online education vertical field deep, when the time is ripe, take the route of open platform, such as open online curriculum system design standards, open online video production standards team, open online guidance service standards, curriculum data analysis and open platform of Third-party application development standards, etc., Turn yourself into an open online education platform that helps the entire online education industry move faster and better.