Start-up companies are also starting to flee the "North Canton"? Second-tier cities throw red hydrangea

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Luo in early April on Weibo for its Hammer technology recruiting software research Director, in addition to the attractive terms of the million annual salary, it is also mentioned that "if the candidate's last job is in Shanghai, Hangzhou or Shenzhen, the hammer technology will be 100,000 yuan a year PM2.5 allowance before moving away from Beijing." "The Truth or the hype, but Beijing is really not very attractive to see."

From the beginning of 2009, the phenomenon of "fleeing from north to Canton" began to emerge, which led to extensive discussions. A lot of people's escape is a kind of trade-off, comparison decision, the decision is about their future life path. Now, I found myself in the business circle, also began to play this "escape." Of course, "escape" used here is not accurate, many entrepreneurial enterprises choose to leave North wide, is a kind of active attack, entrepreneurs want to master their own business fate, leaving the "North Canton", the enterprise after the road how to go.

Cloud Technology reported that the creation of creative commodities in 2008 Zhou Ping website Fun to play the company's headquarters from Beijing this year moved to Chengdu. Why move? Zhou Ping said it was "people-oriented". "We don't have a better chance of living in Beijing ... I want our ticket man to start a business in 3-5 years. Avoid impetuous ideas. ”

Below, we will take the Internet, the most mobile internet entrepreneurial atmosphere, the most concentrated venture in Beijing as a breakthrough point, to see the specific situation:

In the IT enterprise, it elite gathered in Beijing Zhongguancun, the price has been as high as sixty thousand or seventy thousand/square meters, you can not see Sina this year's profit only in Beijing to buy a room? Moreover, now the commercial and residential dual-use room is difficult to register the company, the neighborhood will not be stamped, the trade and Industry Bureau is not approved. Beijing Office Rental is not empty "inch of gold" in the name of the start-up enterprises are really unable to rent, find an office of the place is very difficult. Coupled with the difficulties of school enrolment, traffic congestion, air pollution and the attractiveness of the "livable" life of the two or three-line city, many entrepreneurs are increasingly dissatisfied with life in Beijing.

Of course, "the evil of Beijing" is not a bit of nostalgia, like back to the two or three-line city of the youth will miss the Beijing exhibition, performance, lectures, all kinds of friends. Many entrepreneurs do not say they love Beijing. After all, there is the best Internet entrepreneurial atmosphere, talent, more capital, ideas, more media ... Some companies moved headquarters, the market, brand and other departments remain in Beijing, the founder will fly to Beijing every month, but also some enterprises from the second-tier cities, the headquarters set in Beijing.

Limei Interactive founder Shuyi The following data for journalists during an interview in 2012 in the Journal of Entrepreneurial State:

I have invested hundreds of thousands of yuan for a game company in Chengdu, stayed up for three years, no refinancing also live well, the core members of the team did not go. Two years ago, Chengdu's core iOS programmer, a monthly salary of 2500 to 3000 yuan. Chengdu's environment is more suitable for development, such as a clear game development task, the staff is not impetuous, there is no phenomenon of digging people. By contrast, Beijing's labor costs are too high. Two years ago, a core iOS programmer had a monthly salary of 20,000 dollars, and nearly 10 times times the gap with Chengdu. Only two years ago, our company's maximum wage was 8000 dollars. I felt so sad that I basically wanted to stare at him and do a lot of things every day. Now in Beijing, our company's core programmer monthly salary at 30,000 yuan, the general also want 15,000 yuan. People from big companies like Baidu are demanding a four hundred thousand or five hundred thousand annual salary and have options to keep him. Core sales, the monthly salary is also basically between 15,000 to 20,000 yuan.

Besides office costs. We first in the East four ring outside the big international office, 200 square meters, 20,000 yuan per month. I thought it was so expensive. We previously in Chengdu, the city's most central office, an area of the same size offices, the monthly rent of 3000 yuan. Last year, we rented a new office in Beijing, with a monthly rent of 80,000 yuan. Now rent a floor, almost 300,000 yuan a month, a nianguang rent costs will spend 4 million yuan.

Look what they say in every city

Where do you choose to start a business, or should the current company move? Look at what other entrepreneurs and investors say:

PPLive founder Yao: Whether the enterprise can do well in the end, choose the right starting point is only external cause, not the core factor, the key or rely on the team and business model. Choose the entrepreneurial city Yao think to consider the following three aspects:

First, it has to do with the scale of enterprise development. For example, Wuhan is more suitable for local youth entrepreneurship, where the price level is relatively low. Wuhan has a large number of college students, not lack of talent, more suitable for the technical development team and early entrepreneurial team. It is undeniable that it may be difficult to find a high-end financial management category.

Secondly, it is related to the background of the entrepreneur. Shanghai may be more suitable for higher starting entrepreneurs, such as returnees or executives. These entrepreneurs need to stand in Shanghai, a more flexible international platform, closer to capital, may be conducive to the early start of start-up funds to enable enterprises to develop and grow at a high speed.

Again, the business area is also important. I have contacted many entrepreneurs, some do clean energy and other manufacturing industries, although enterprises have research and development, but more important is manufacturing, production, logistics, they do not necessarily have to choose in Beijing, Shanghai venture. There are many electric business enterprises or O2O model enterprises, more need to combine with the traditional industries, they do not necessarily have to be in the north of the canton City. However, we do the Internet media field, talent, contacts, resources, capital and so on more than 90% of the resources are focused on the big cities, we can choose not too many cities. But whether the enterprise can do well in the end, choose the right starting point is only external cause, not the core factor, the key depends on the team and business model.

Synchronous Push founder Xun Jun: Xiamen's start-up cost is very low, first, the price level is very low. Alone in terms of rent, the same office, Beijing is likely to be 5 yuan per square metre a day, in Xiamen is 1 yuan a day per square metre. Just imagine that if you spend your rent on employee pay, you can either make a more competitive salary than go north, or hire more people.

Of course, from the whole environment, Xiamen is not a pure entrepreneurial paradise, Pianan Southeast, talent is the biggest bottleneck. Lee said to me at that time, Xiamen is difficult to recruit the right talent. Xun Jun said that the University of Xiamen's liberal arts, which is extremely dependent on talent Internet entrepreneurship is a fatal flaw. If people in Beijing such a city, not in this company can also go to another company, and Xiamen, if the talent left the synchronization assistant, it is likely that there is no choice.

Another problem is the atmosphere of the Internet, in terms of mobile internet start-ups alone, the time cost is the most important factor in addition to the cost of capital. Beijing talent is numerous, make the same product time may be much lower than Xiamen company. "The projects that need to be plowing are more suitable for Xiamen, and if they are just speed and fast financing, they are not very suitable for Xiamen," he said. "Xun Jun will come to Beijing one or two times a month to keep the industry sensitive and maintain the relationship with the insiders," he said.

Dong, director general of Gobi Investment: Beijing may be suitable for media, more open resources, more resources integration ability. Shanghai is more suitable for some service areas, such as 51Job, games and other services. Guangzhou, Shenzhen people like to work, more suitable for products, so will be like Tencent, Thunder, cool dog such companies.

Tianfu Software Park Co., Ltd. General Manager Tingting: For the people of Chengdu, did not feel that entrepreneurship is a thing to burn their bridges. With the same money, allowing you to fail 1 times in Beijing may allow you to fail 10 times in Chengdu.

Angel investor Cai: I measure whether an area is suitable for entrepreneurship has three main standards: the first is the local internet atmosphere, second, whether there are one or two leading Internet enterprises, and the third, the city's living environment is comfortable.

I think Beijing is still the best Chinese Internet entrepreneurial atmosphere, resources are the most, but also VC, the most VCs in a place. But Beijing's entrepreneurs are more adept at speaking theory, and some small start-up teams are less likely to perform. Shanghai is more suitable for a comprehensive service-oriented website like Ctrip and potatoes, because it can radiate the entire Yangtze River Delta and China. Canton is the characteristics of the work-type, technical research and development category, game-type projects, entrepreneurship in Guangzhou is more advantageous.

Limei Interactive founder Shuyi: If it is to do the developmental thing, I do not recommend the entrepreneur to come to Beijing. For example, you want to develop a large-scale online games, think clearly, go to Chengdu to develop. Second-tier city companies have a higher survival rate, I have five or six companies in Chengdu, no one died. If you want to do that innovative and need a certain business environment of the project, put in Beijing is very appropriate. For example foreign some very new concept, like Pinterest This, must be Beijing first contact. In Chengdu may not think why to do this thing, and no one to communicate.

The red hydrangea that the city throws

To attract more talented people and enterprises to settle in the park, Suzhou, Hangzhou, Xiamen, Chengdu and many other parks have introduced a number of preferential policies: such as settled, financial support, tax relief, rent relief, and many parks and the Government also actively and external in-depth cooperation, the holding of entrepreneurial competition, the establishment of investment funds, It can be said that to attract excellent enterprises under a lot of effort.

such as Chengdu High-tech zone in September 2012 issued a "Chengdu high-tech zone to accelerate the development of mobile Internet industry, a number of policies", which:

Encourage the backbone of well-known enterprises to start a business. In the field of mobile Internet related areas of international and domestic well-known enterprises have more than 3 years of work experience, and senior or above the position of management personnel or core technical personnel to Chengdu High-tech zone entrepreneurship, to give the following support:

(a) The provision of office space of not more than 500 square meters according to actual demand. Rental of the government construction carrier, 5 years of free rent, rental of non-governmental construction vehicles, within 5 years to give no more than 40 yuan/square meters monthly rental subsidy. The above rent-free or subsidy policy after the end of the first 3 years, the assessment of eligible Parties can enjoy the 2-year rent-free or subsidy policy.

(b) According to the size of the enterprise and the nature of business to give 1.005 billion yuan of venture capital support, after review qualified to give continuous support ...

Xiamen Software Park also for the animation industry, service outsourcing industry, software industry and other key development industries issued special preferential policies. As：

1, the software production enterprises in the implementation of value-added tax is the return of the policy refund of tax, by the Enterprise for Research and development software products and expanded reproduction, not as an enterprise income tax taxable income, not levied enterprise income tax.

2, the new software production enterprises in China, after the identification, from the profit year onwards, the first and second years exempted from enterprise income tax, the third year to the fifth year in half levy enterprise income tax.

3, the national planning layout of the key software manufacturers, such as those who did not enjoy tax concessions, the reduction of 10% of the tax rate levied enterprise income tax.

4, the software production enterprise staff training expenses, may according to actual occurrence amount in calculates taxable income amount deduction ...

2012 Best Venture City report of China Best venture City (Photo source: pioneering state)

To what direction?

Left hand highway, right hand Log bridge, which road? All roads lead to Rome? " The world is so big, peace of life is home "when the report fled north wide," new weekly "has such an evaluation." The same is true for companies. (Entrepreneurial state, Wen/marina)