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Site to do SEO purpose is to enhance the flow, and the ultimate goal of increasing traffic is to make money for profit! From the flow to profitability involved in the flow of conversion rate, a website can make how much money to a large extent to outlaw the flow rate of conversion, a keyword has been optimized to have traffic but low conversion rate of the site, Also not known as a successful website, can only be included in the camp of the failed site, the outcome is doomed to tragedy. The conversion rate of the flow is the fundamental of profitability, the conversion rate is less than make no money. So it is necessary to upgrade the site conversion rate, the following excellent second-hand car network small series from 3 details on how to improve the flow rate conversion:
1th: Grasp the website target traffic keywords;
We know that the choice of keywords to a large extent determines the success or failure of the site. In the optimization of the site before we want to know clearly that we operate the site profit direction, do not break away from their own products to optimize. Take the author's website to say, our company operates an excellent second-hand car network, the main optimization of "second-hand car", "second-hand car trading", "second-hand car trading market" These keywords, the main direction is to provide users with second-hand car trading information, but if I deviated from the center of gravity, put down these keywords run to optimize the "sexy car models" Beauty car Model "" car model baby, and so on, although the following keyword flow is also very large, optimized to say there must also be a lot of traffic, but these flows are not our target users, meaning little. So in the beginning you have to grasp the target keyword target users.
2nd: Do a good job of site structure Layout page tidy;
I think we also like me, for those pages messy, layout chaos a page full of clutter of the advertising site is extremely annoying, especially those who float more ads, small window constantly playing the site, but also a deep evil pain disease. For this, we can from the site background data in the visitor's browsing depth and visitors stay time to analyze, so in the analysis of the background data in this detail to pay more attention to, if the visitor browsing depth is too low, we have to be in the site structure layout more than a little effort, Do not affect your corporate product and brand image because of a poor structural layout, affecting conversion rates!
3rd: Do a good job in the website site user experience;
Many webmasters will be considering doing the site is to do the ranking important or good user experience important? In fact, the author thinks that these two aspects are not contradictory, blindly do the optimization of the pursuit of ranking and ignore the user experience, it is bound to get the sesame seed lost watermelon. The purpose of our website optimization is to realize the increase of conversion rate and traffic, therefore, in time to explore the optimization method and not to the user experience down, of course, do a good user experience is not a simple imitation of others, it is bound to have their own innovation, if necessary to do a user survey, brainstorming, really deep in the hearts of the people, Made out of the site can be taken from the civil to the people!
Perhaps said not in place to ignore other aspects, may say is not good to welcome the broad masses of colleagues reply exchange, this article by the excellent second-hand car network http://www.uu2car.com in A5 net contribution, respect others Labor achievement, reprint please reserve source, thank!