Starting from the basics to improve the top ranking of keywords

In the search engine industry, the so-called keyword, English is keyword, is to want visitors to understand the product, service or company and other content names. For example, if a customer wants to buy flowers online, he will enter the keyword "Flowers" in the search box and look for relevant information.

To put it simply, the keyword is the word or word that users enter when using a search engine to maximize the sum of the http://www.aliyun.com/zixun/aggregation/9355.html ">" Content they are looking for. Is the generalization and centralization of information. Like the "Flowers" in the example above. SEO industry in the search engine to talk about keywords, often refers to the core of the page and the main content. For a search engine, your page is mainly about which content, and that aspect can be summed up as a (more often than not) keyword. In order to better make your pages have a good ranking, you need to understand these concepts: keyword density and keyword stack.

Add one thing: "Please enter the keyword" The term many friends often see. This word is seen in the search box on some websites. A keyword that prompts you to enter the information you want to search for.

This article from the structure of the site, the density of keywords, domain name collection time, external links to explain how to optimize the site to let popular keywords into the home page of Baidu, small and medium-sized enterprises in doing site optimization, especially hot keyword optimization can be based on the skills mentioned in this article to optimize the site, So the hot key words of SMEs more easily ranked on the home page.

The author analyzes Baidu to a site keyword ranking is from the following points to carry out comprehensive overall score, this is the author's guess not as the main basis for judgment, below we get to the point.

First: The overall structure of the Web site, a lot of articles mentioned Div structure on the ranking is very helpful, do not deny that this spider crawling to the engine is really helpful, but first stationmaster to be clear, before the construction station must have a positioning, will do the keyword is popular degree or not, At the same time refer to the top of the site to consider, take the author a customer, he asked me to do Beijing website optimization when the key words can be ranked to the top three, because this keyword is considered a hot word, and the competition is very fierce, the top three of the construction station longer, the foundation is higher, And a large part of the chain are from high-quality sites and paid links, plus the customer has built a site using the ASP environment, a time to change the structure is counterproductive.

After many analysis, I took over the case from October 16, first of its site Titile and description adjusted, because the weight of Baidu title is quite high, here I do not recommend that you often change the title text, because the title is a site of the face, Frequent changes will mislead spiders, do not light down the right, heavy is k, especially in front of the ranking, remember that can not casually change, do not make the painstaking efforts will burnt. Title of the writing does not recommend too long, especially do not frequently appear keywords, Baidu is a big bogey, is usually the key to the left, and then a smooth fluent description of the appropriate inclusion of the keyword can be, description is particularly important, the keyword appears density of more than 3 consecutive, Google is very friendly, but Baidu is a suspicion of cheating, no way, who called Baidu is a cow? Would rather offend Google also do not offend Baidu is this truth.

Second: How to control the density of keywords, a lot of new people think I write so much is nonsense, said to build a station is not easy? Casually get a few HTML articles, the keyword bold, and then get a mass software a pass, ranking is also fast forward, here I do not deny the current practice of how many still have a little use, but can be sure, If a new station, 70% of the chain from the message, blog and comment site, I think you this site as long as into the home page, then the day is not far from the K, do not believe you can try, as the saying goes Rome, Rome.