Starting from the zero to introduce several effective methods of the webmaster career

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Mr. Ma once said, do not do E-commerce, 5 years after will regret! That is because of his words, let me choose to engage in e-commerce industry! As a fisherman tourism network webmaster has more than a year, this year, has been responsible for the company several web site maintenance and promotion work. From PR0 to the present PR2, from a newly graduated college students, to now be able to master a variety of promotional methods, all the way, rely on or A5 webmaster share experience. During this period, also met many many setbacks, have success, have failure, have happy, have depressed ...

June 2010, the Fisherman Net CEO, the seaside comrade decided decisively to use DZ to establish the travel net, this is very rare in the whole travel industry. May be because the initial work is not enough, so the development has now been dz in the functional aspects of a little limit ... Here, I do not specifically talk about DZ good or bad, I will share with you this year to promote the experience of the new webmaster for reference, but also hope that the new and old webmaster Many give some advice and suggestions, let me continue to grow and improve!

I. Content to be rich and constantly updated

Even so far, whether we are members of the information department or colleagues in the Business department, we require everyone to publish at least 2 articles per day on the website. This will not only keep the site updated every day, but also make our content more and more rich. As we do is outbound self-help travel site, so, published in our website are some of the basic travel guide. Just start to do the station, we can not original so many travels, because, like Maldives, Mauritius, where we have not even go to, how can original a travel notes out? Therefore, we have to choose false original, from other related sites to find suitable articles, reference to modify the next section and the tail section, Then change the order of the middle paragraphs (this replacement, I hope friends do not just for inclusion, and the whole article order upset, so that readers can not read through.) This is one of the reasons why we need to do this by hand, without a machine to collect publications. In short, to do false original premise is to protect the quality of the article to pass. In this way, a "high-quality" article is soon included!

However, pseudo-original These can only rely on our information department members to complete, because the Business department colleagues do not have this time to do so many things, they can complete the task of sending 2 articles a day is good! With the site traffic and customer increase, now there are many donkey friends automatically to our forum to send travel notes!

Second, do a good job in the chain, outside the chain

We are in the hair travel strategy, are unified requirements to do the key chain, such as in the article, the "Maldives" this keyword, we can make it into a chain, he linked to our home page, or a topic, or a product. Of course, in an article we will be controlled within three or four keywords. Set these inside the chain, one is to our website inside the page has the advantage; another is, if someone else directly copy or collect our articles, not processed, or by the search engine included, it will become a good outside the chain. This is helpful to enhance the weight of our website.

Do outside the chain most direct most effective or exchange links. This exchange method, you can join the relevant QQ group, can be in the professional friend chain Exchange platform Exchange, there is directly to find the right site to contact the Webmaster Exchange! Exchange friend chain to note is, do not take too little snapshots of the old site exchange, which will directly affect the search engine on our site evaluation. Because, if we chain his station, it is equivalent to the station we gave him a vote of approval. Exchange friend chain, should note that one day can not increase too much, the best control within 5, also do not with the same IP station for multiple links, otherwise it is easy to let search engines suspect we are cheating. There is to constantly update friends chain, try to find rankings, weights and their peers or higher than their own station exchange. Too bad, can't keep up, you will be painful determined to notify the other webmaster, it is best to give it down!

Title, keywords, description, keyword density optimization

We all know that the search engine is the most fancy title. Therefore, the title of our preferred or most want to optimize the keyword. For example, the title of our website made the "Maldives travel quotes", the Maldives theme made the "Maldives where" these popular long tail keywords, rather than directly with the "fisherman Tourism Network." Because, we are not so famous as Ctrip, we can let the donkey friends think of travel to find them, (here, I also want to small flatter, our quality of service will not be worse than their oh!) haha ~ ~) and, too many popular words, such as "Maldives" we can not consider, because the competition is too intense, It takes a lot of time and lots of money to do it.

Keyword screening, this can make full use of Baidu Index, GG AdWord to help analyze, can also directly in Baidu, GG and other search box to enter the relevant words, and then bounce out of the following is more popular. recommended that you do keyword optimization, long tail keyword to avoid unnecessary waste. Now, Baidu's keyword requirements are very strict, everyone in the setting, it is best not to more than 5 keywords. Do not think that the more the better, otherwise it will only backfire.

Description of the site, which is also a key optimization point, we do not affect the entire site description of the case, cleverly inserted keywords. We all know, in search engine search a website, display has corresponding website title and website Description, sometimes, our search keyword even just a word inside the website description. So, do a good job of optimizing the description of the site, the whole page of the keyword density and improve the keyword in the entire page weight is very helpful.

When it comes to the density of keywords, what is the density of keywords? How to control the density of keywords?

No doubt, the keyword density is the key word in the entire page of the number of words divided by the number of pages. The density of keywords should be controlled between 2%~8%, which is the best. We can use webmaster tools to query, the corresponding keyword is to meet this requirement. If below this requirement, then we need to optimize the entire page, appropriate to add the corresponding keywords; if above the index, then we want to reduce some of the corresponding keywords!

Iv. mail, blog, station Group, search engine bidding ranking promotion

In doing this kind of promotion, if only by the hands of the operation, it is really a time-consuming and laborious and expensive! So, many times, we rely on the application of the relevant software.

Because we are all engaged in e-commerce, so we have from a variety of effective ways to obtain a hundred thousand of prospective customers e-mail addresses. We can also obtain from other channels, the most convenient is to buy from Taobao, but the quality of their own grasp! e-mail promotion, we use a group of XX e-mail Experts Enterprise version (haha, here I do not help him advertise), this is a lifetime version of the effect is very good, the main price is not expensive, only seven hundred or eight hundred pieces!

Blog marketing, we have their own hand-opened blog, but also useful machine group Open blog. Manual open, maintenance more troublesome, but also need the Commissioner to be responsible for, but the effect is more obvious. Machine, we use the Black Horse blog mass tools. In fact, which software, the function is almost right, roughly is to be able to automatically register the account number, automatically set up a blog, automatic false original publication. We are set to send a one thousand or two thousand article every day, but only about 60% of the success of the delivery, the last can really stay, only a few percent of it!

Station group promotion, in fact, the nature and blog almost, we do the station group is also built with a blog system, mainly used Zblog and WP system. But the station group has the advantage, is the website own weight is relatively high, can use to enhance our main station the weight. The maintenance of the station group, and the above blog maintenance is similar, but the establishment of the station group relatively open blog has a disadvantage, that is, the cost is much higher!

Here to add a word, blog, station group promotion, to improve the weight of the main station, the main station to increase the chain, is very helpful! At the same time, the station group can also earn a little advertising costs! Search engine bidding rankings to promote, this I do not have to say, is to spend money to buy rankings! Although, I have always been I disagree with this practice, however, Comrades in the seaside to provide a variety of data to persuade, we still open a 5 search engine bidding ranking promotion. The effect is obvious, but it costs a lot to spend on it every day!

Five, about to do the promotion (Baidu know, Soft wen

Baidu, has always been very optimistic about their products! Like Baidu Encyclopedia, Baidu know this kind of, we search a keyword, appear in addition to the promotion of competitive parts, most of their products are in front of the line!

Baidu knows how to promote, but also very speaking skills. The first thing to do is to raise the number, now there are many Baidu know the automatic question and answer machine, but if you do not have a higher number of series, the effect is not very obvious! Because, these software batch registers all is the new number, knows the administrator very easy to discover we are in the advertisement! Baidu knows the account number, After the two level to calculate through the audit period, through the audit period, to calculate the last real useful number!

Suggestions, if you want to do know the promotion, the hands must master at least 20 or more than 5 level know the account number! Because the administrator to the number of high series, the request or a little loose a bit! The question you have published, the answer to the question is adopted, this is a very normal phenomenon! Of course, an account, can not always answer to their own business-related topics, It's also very easy to go wrong. So, I mentioned the number, is to go around to answer different questions, more points to provide useful knowledge. Also, switch IP is also a very important issue, do not ask in the same IP, and then in the same IP answer! There is a very important, is the question of time, after asking questions, it is best to answer every two or three days, and then another two or three days to accept! For example, Monday question, Wednesday to answer, Then Friday acceptance!

With the high number of questions and answers adopted, how can he be ranked in front of Baidu?

This, you need someone to help vote! We can send links to friends, let them to point to "I have help" approval of the ticket, if you need more votes, directly to the pig to release the task bar, the price is also very cheap! The more votes they vote for, the more helpful they are to the rankings.

For the soft text promotion, I do not say much, like this article, is also a soft wen! Later, I will come up A5 to share my experience with you! Also hope that you webmaster more advice, Small qin grateful! Above all is my personal experience, only for reference! If you need to communicate, Please add me qq:845915 forwarding please specify the source: http://www.emin.cc/Fishermen travel site Changtai Jia le original starting in a5!