Stationmaster and search engine, Netizen want harmonious development

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For the majority of webmaster generally reflected and concerned about the search engine included problems, Baidu last year issued a "webmaster Help", which dedicated to the webmaster station put forward 13 recommendations, including 5 site quality recommendations. Baidu issued this proposal, designed to allow search engines, webmaster, Internet users, there is a tacit understanding of the interests of balance, to protect the internet and the search engine industry smooth development. Baidu Hope webmaster search engine and harmonious development between the common embrace a better vision. Review of Baidu's site recommendations, have the following points of revelation:

The site is intended for users. This is an important principle of website construction. "Search engine is just a common site visitors," This is an important point of view of Baidu, but also Baidu in the future more user-oriented search, pay more attention to their own quality construction and pragmatic development of a signal. Website construction must adjust its development direction in time. In many website tutorials, search engine optimization (SEO) is an important content. But we have to realize that the direction of the search engine is also user-oriented. Therefore, search engine optimization is necessary, but it must be consistent with user-oriented optimization, want to coordinate. One-sided search engine optimization may be able to win the favor of the search engine, but rely on this lays way, the end may be the search engine mercilessly abandoned.

Site to be content. The value of a website is unique in its characteristics, in its different from the original content of other websites. Unique, original content is the key to the success of the site. Website construction should focus on the original content and features, user-oriented content organization and release. Even the site's links, but also to be cautious, excellent in the selection. Links to spam sites and even malicious sites can only adversely affect the site. Baidu's proposal to the vast number of Web site construction site has an important guiding role and guiding significance. The majority of stationmaster should according to the suggestion, from the content and form two aspects, unceasingly strengthens the website the construction.

The website should develop harmoniously. Baidu's proposal shows that Baidu is trying to build a more impartial web site to judge the platform, to provide the majority of owners with a more equitable environment for the majority of netizens to provide more high-quality search results of the vision. This is the Internet to rational development of the inevitable choice. Therefore, the majority stationmaster should fully realize the website and the search engine, the Netizen harmonious development importance and the necessity. On this basis, taking into account economic and social benefits, rational use of various optimization methods, and actively participate in fair, reasonable and legitimate competition. Only in this way, the website can be based on the internet and netizens, and continue to grow and develop.

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Attached: Baidu "to webmaster site Recommendations":

1, for each page to add appropriate title, if it is the homepage of the website, the title suggests using the name of the site or the company or organization that the site represents; the rest of the content page, the title suggests the refinement and generalization of the text content, which allows your potential users to quickly access your page through the headlines in search engine results.

2, make full use of the homepage of the website or the description tag of the channel homepage, provide the summary description of the content of this webpage, form, this will help the user and search engine to strengthen to your website and the webpage understanding.

3, the site should have clear navigation and hierarchy, the site's important pages, should be able to compare the site from the shallow position to find, to ensure that each page can be reached through at least one text link.

4, try to use text instead of flash, JavaScript, etc. to show important content or links, Baidu temporarily unable to identify flash, JavaScript content, this part of the content may not be able to search in Baidu, only in Flash, JavaScript contains links to the page, Baidu may not be included.

5, as little use frame and iframe frame structure, the content displayed through the IFRAME may be discarded by Baidu.

6, if the site uses Dynamic Web pages, reduce the number of parameters and control parameters of the length will be conducive to inclusion.

7, the website revision or the site important page link changes, should be revised before the page 301 permanent redirect to the revised page.

8, the site replacement domain name, should be the old domain name of all Pages 301 Permanent Redirect to the new domain name corresponding page.

Only when the search engine, webmaster, Internet users, there is a tacit understanding of the interests of the balance, the industry will be smooth development. Lays-style web site construction, will only make you and users, and search engines more and more distant. Search engine and webmaster, should be harmonious development, together to embrace a better vision.

Here are some suggestions for the quality of our website:

1, the content of the website should be user-oriented, the search engine is only a common site visitors, put any user can not see, or deceive users of the content, may be search engines as cheating, these actions include but not limited to: add hidden text or hidden links in the Web page; Add keywords that are not relevant to the content of the Web page, have deceptive jumps or redirects, make bridge pages for search engines, create content for search engines using programs, have a lot of repetitive, worthless content, flood a lot of malicious ads or malicious code, etc.

2, Baidu prefers a unique original content, if your site content is only from the collection and replication from everywhere, it is likely not to be included in Baidu.

3, carefully set your friendship links, if your site links, more points to some junk site, then your site may be affected by some negative effects.

4, carefully join the channel to build, content alliances, etc. can not produce or rarely produce original content of the plan, unless you can create original content for the Content alliance.

5, Baidu will try to include information to provide different pages, if the same content on your site can be displayed through different forms (such as the Forum's simple version of the page, printed page), you can use robots.txt to prohibit spider crawl you do not want to show the user form, which also helps to save your bandwidth.