Stationmaster must look: The user psychology also deserves attention

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Everyone knows that doing online recruitment depends not only on online resources and offline connections, but also on the psychology of visitor users. What kind of users pay attention to what position, how to target their core users to develop the most appropriate services, so as to enhance the volume of the mouth and the depth of the website profit. These in everyone's eyes seems to be through the resources and channels to solve the problem, in fact, are in the deep level, which is the interview psychology of the job seeker.

The user's psychological research, in fact, can not only be limited to the so-called page design, job supply and communication channels, these are psychological research in the context of things, but not necessarily the core, because in the eyes of looking for work, recruitment site page design gorgeous, the position is more in line with the appetite, A more important reason is how much energy the job will consume, and what the future promotion space is, and the high and low price ratio is the key to the real measure of the job seeker's psychology. Therefore, the consideration based on the demand point may be the most important development.

Cost-performance psychology. Buy things pay attention to a cost-effective, looking for a job also focus on this point, because your job is your future long-term contact a life task, not enough attraction is difficult to recruit long-term past control. Moreover, the work is so practical a functional classification, often and everyone's real life philosophy and interpersonal relationship involved, ask a monthly salary of 8000 but on the site, and a monthly salary of 5000 but in the office work you will choose which. Sensibilities in the search for work in the reality of the environment is not isolated, and many people do not treat the work itself too fancy, because a lot of income is flexible, so it is easy to get everyone's support. So in such a state, to blindly on the surface of the treatment, good work environment to present to everyone, and can not fundamentally solve the real needs of everyone, understand that everyone some inconvenience to the psychological needs of the need to dig deeper after what the so-called user data, What the data can reflect tends to be slower than the market.

NO choice criteria. In western economics, economists tend not to be hot on a wide variety of markets, because the more choices they have, the longer they stay, the less focused they are. In this process, resources are wasted to a certain extent, because information cannot be conveyed to the job seeker's eyes. Analogy is the conversion rate of our website data. I have done an experiment, when I put in my job in the home page of 20 categories of work to distinguish, its click and query rate to be significantly better than the site on the 30-40 classification. Even if you give the overall level of working conditions better than the former, the effect will not be proportional. That's what everyone says. So in real page design, the collocation of resources must give enough attention, can not do unnecessary waste, of course, there is a way to solve the problem, that is, the use of more functional categories in the site, the resources in a more detailed way to display, so as possible to reduce the confusion of choice.

Appropriate direction. In the psychology of comparison, often encountered two of the same options, the choice of one side will appear relatively large instability, and this time the guidance has become the best time to win the user. Have done a few campus recruitment, contact manufacturers also have a lot, the overall feeling that some enterprises are actually very close to the strength, but the recruitment in the school when the degree of popularity is not the same. Then our group analyzed it, those who win the enterprise often wins in the selection process of guidance, will be more information in the way of higher exposure, which gives us webmaster an experience, that is in the site more popular categories in the previous recruitment successful examples, the specific information provided by the recruitment enterprises, This can affect the user's choice imperceptibly.

Principal principle. What you do will have to be a feature of the industry. As a network recruitment practitioners, they have also experienced the process of job hunting, know that a Web site resources are in fact and the professional degree of the site is directly proportional to the site page does not need to add to the resources to do the so-called expansion of business, especially for the new recruit station, Keeping your pages tidy and the consistency of the subject content is more real than the ads that match the wireless high. Above from the Yixing Talent Network http://yixing.laijiuye.com, reproduced please specify, thank you.