Stationmaster original article two or three thing (two) soft text need "treat differently"

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In the previous article Webmaster original article two or three (a): the correct attitude to see the original article on the importance of the webmaster. Webmaster Writing original article is very enjoyable, in addition to sharing the experience of exchange learning, original article Another important role is the soft text. Also can say stationmaster's original article mostly is the soft character. Compared to the more direct hard advertising, first of all, the cost of soft paper is lower. Even the smallest advertising effort is now hundreds of thousand a month. Most of the personal stationmaster is in the entrepreneurial period difficult to raise more funds for advertisement investment. But the soft article does not need to spend the general stationmaster unbearable high advertisement expense. Second, soft text can be posted on blogs, forums, portals and their own websites. Flexibility is high, one is to play the role of publicity, increase the number of clicks and exposure; the second is the article left links play a role in the chain, help the site is indexed by search engines, improve the weight of the site.

At present, various kinds of soft writing on the Internet are published in endless, but the quality of the written error is not neat, it is difficult to achieve good results. For webmaster, mastering the skills of writing soft is the hard truth. Some stationmaster to the Internet news, constructs the station experience, the search engine optimization, the promotion propaganda one talks up is eloquent, is gushing. But really called it to write an article or even soft wen, because the writing foundation is not solid, the effect will be greatly reduced. Today, the Internet for the webmaster of various types of soft text training has sprung up, before the webmaster network has organized too much soft wen writing and marketing training, the fourth phase is a joint Webmaster network Group buying Platform (http://tuan.admin5.com/) engaged in a group buying activities, strong repercussions. To learn high-quality soft writing and soft marketing skills, not only to have a solid writing skills, can understand the Internet and personal webmaster related to a variety of information and knowledge. It is more necessary to understand the nature of soft text on the basis of the learning of the different treatment of soft.

Soft text is the essence of soft advertising, that is, compared to hard advertising, the intention of advertising publicity more implicitly expressed. Soft wen to do petitions, embellish the effect of fine and silent can be more accepted by the audience. In the process of conveying information, expressing ideas, and sharing communication, silently "incidentally" will promote the intention and your site to others. Be logical. To better express the intention of soft, we must make clear the form of soft text release, according to the different nature of the distribution channels and publish ways to formulate soft paper writing style, determine the genre and theme of soft paper.

Self-publishing of various forms of Web site submission

Forum as a webmaster active main site, Nature is the master of soft text to promote the main positions. At present, all kinds of webmaster forums on the Internet and the number of it-related forums, such as A5 forum, stragglers Forum, webmaster Home Forum is a good place to promote the soft text. Forum Interactive Strong, high popularity, posting is relatively free, as long as strict adherence to the relevant version of the Regulation, the promotion of flexibility is very high. As long as it does not violate the version of the rules, the webmaster in addition to reprint some news and valuable articles with their own links, but also for the nature of the forum to publish various types of targeted resources or discuss the exchange of original articles played to promote the role. Generally speaking, as long as the quality of the article, in addition to the news can be reproduced outside, do not copy, and then have an attractive title, the promotion effect is more obvious. It can be said that the forum release soft text more flexible, can be appropriate title party or hype, but there is a limit; In addition, webmaster and Internet-related portals and some well-known independent blog has an open submission function, in general, the relative requirements of the submission is more stringent, each site has different requirements. Webmaster need to carefully read the site's submission guide, and for the nature of the site and content direction of writing articles. Generally speaking, the site submission for the subject matter and genre requirements are relatively strict. In addition, pay attention to typesetting format and punctuation, and pay attention to written language, prohibit some attacks abusive speech. Like A5 home submission, to the vast number of AdSense open, and can bring links. But there is also a strict set of submission guidelines (http://www.admin5.com/tougao.htm), the most need to pay attention to is not pure advertising, share to be valuable, pay attention to typesetting and punctuation, links can only bring one. More important is to have a good guide to the webmaster, to discuss the collection, pull off the line, pornographic stations, such as related articles, write a good can not pass the audit.

Distribution of paid and personal connections

Now many portals provide paid press service, although the external low-key but everyone knows. By paying or networking, you can easily make your article appear on the page of a well-known portal. But the individual stationmaster cannot hold oneself to have the relation or the payment, then can any article can send the fine thought. For the portal site, although it can be press, but there is more stringent than submission of the system. The requirements for genre and genre are also higher. Generally speaking, the portal to consider the user experience, for the soft Wen, more concerned about whether it has reached the effect of the smooth and quiet. In order to better meet the requirements of the portal and user experience, the news genre of soft text more popular, but also more easily accepted by users, play a better role in exposure. The experience of the article may be more suitable for publishing in the forum and webmaster-related portals, but for the pay of the press is not very appropriate. The portal pays for the press, needs to let the person see the article quality, lets the website user see your article to feel more authoritative, has the content value. Even if the user sees the soft text intention of your article, also can accept because of the article quality and embrace this is the most important. So the article of news class is the most suitable. For example, you want to promote a group purchase article, according to the analysis of the current group buy news, compare various data, discuss various types of group buying problems encountered, and look forward to future group purchase development prospects, from a variety of information to find news points, to launch various types of news coverage of the discussion, incidentally, your News interview-style articles have recently become a more popular soft, such articles are often the most able to reflect the authority and credibility of the article, although you can borrow title hype, but should not exaggerate, appropriate speculation at the same time must have work to share.

Soft Wen insisted, as long as mastered a certain skill, and understand the nature of soft, do not need anything gorgeous rhetoric and voluminous literary talent, can also become a soft master. Sticking to writing is what stationmaster needs to do. (triumphantly/Reprint please indicate the source)