Stationmaster Share: The evolution History of Coolie marketing new marketing channels to accumulate fans

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In 2003 I built a forum, at that time with the Forum program called Crystal Forum, is a txt text to be a database of the forum, right then many forums are used TXT as a database, because at that time with MySQL database hosts are more expensive, So lightweight PHP Forums use txt text to be the database. Later I began to use the Ofstar forum system, is now Alibaba acquired Phpwind Forum, when my forum to upgrade to Phpwind, that year is the forum system outbreak of the period, I remember it seems to be 05, 06 years or so, many sites have started to build their own forum, There are a number of regional forums that were done that time. So the forum began to become everyone's main marketing channel, then the most fire is not what Seo,sem, then the most fire is the forum marketing. I remember that most of the forums were not regulated by information, special management, all moderators are free online recruitment, we are the use of spare time part-time to maintain, so the survival of advertising posts a long time, I send dozens of forums a day, you can bring thousands of IP, as long as you are diligent, traffic is not a problem, This is also my first contact Coolie marketing, really is harder.

Two years ago, I was in a marketing salon offline, a boss is very direct when said, marketing is a mass of advertising, as long as the advertising information coverage to a certain extent, sales absolutely no problem, his company invited dozens of people, every day is everywhere to send advertising information, so he succeeded, Internet marketing is not a secret is actually a mass of advertising. Until now there are still many enterprises still feel that advertising information as long as a certain level, you can control the user's eyeballs. Their idea is simple, send 100 information to bring 5 customers, that 1000 is 50 customers, the more customers send more, so every day to arrange their employees desperately, as long as sales drop on the increase in the number of their daily release. can use software hair on the software, the software does not send a large number of people to send, it is the essence of the Coolie marketing to play to the extreme. Now there are some friends in the micro-letter asked me, their boss to do this also useful?

Now the Internet is no longer can be barbaric growth of the era, not you send information users can only passively accept the era, now users have begun to have their own information options, they can choose not to look at your information.

Previous users on the Internet to see the information are some of the official media to provide, to the search engine era Baidu's search results are also Baidu's algorithm, SEO practitioners, or just mentioned a huge amount of information on the business control, users have little information on the right to choose.

When Weibo appears, users begin to gain access to information, and they can get the information they like by focusing on their favorite accounts. However, although the user has the right to choose information, Weibo is still not a good way to prevent a large amount of advertising attacks, because as long as they can take the initiative to marketing you, so that businessmen will not miss any one to let you see their advertising information opportunities, they can focus on users, @ users, send letters to users and so on to do marketing. Remember that there are a lot of merchants asked someone to keep an eye on the user every day, and then cancel attention to attract users, because at that time each account can only focus on 2000 people, so after 2000 people focus on the need to remove attention to get more attention to the number of quotas. Then they dug more accurate users by searching for keywords for example, some netizens in micro-blog said "Ah, eat more, to lose weight", businesses as long as the search for weight loss of the two keywords can find her, there are many to do weight loss products of the business to send weight loss products ads to her. My classmate was working in a beauty organization their work is a few people a day to search for beauty related keywords to find the target users, or even actively a lot of @ Some female compatriots account to send ads, so many do micro Bo marketing people can not escape this coolie type of marketing.

Later, the emergence of micro-letter to allow users to choose the right to information has been elevated to an unprecedented height, and this time the user has the absolute control of information, businesses do not actively focus on the user's power, micro-letter of the public account is to allow users to focus on businesses, businesses can not actively focus on Micro-letter mobile phone end is also the same, if users do not have to shake and other ways to open their own, businesses are also unable to find users, can be said that the micro-letter very good inheritance of QQ user protection mechanism, businesses will not be able to replicate like the previous large-scale information marketing. So in order to attract users, the business of the way the Coolie marketing evolved, to become another kind of coolie, is to let employees find high-quality article content or to find excellent copy planning, production of a large number of high-quality content into the micro-letter to let everyone forward. At this time, some people will say, this feeling is like mental work, not like coolie ah, but even mental work, as long as the workload, into the need for mass production of things, and ultimately is just a disguised coolie labor.

Now the Internet has entered a high investment in the marketing era, effective marketing channels are very burning money, I said here is the advertising direct vote, and now many enterprises have to get marketing team, the formation of a marketing team to please copy, Planning, promotion Commissioner, marketing Director, etc., the monthly wages are a lot of expenditure, If the channel to calculate the promotional costs that expenditure is really unimaginable, so we should jump out of this has entered the dead cycle of the state of the coolie marketing, otherwise your profits will be like some of the current domestic factories are infinitely squeezed.

Now do marketing do not think of what the whole network marketing, integrated marketing, should be focused on a number of effective channels, Huang Taigi and millet mobile phones are from the microblogging marketing began to succeed, and then extended to the QQ space, micro-letter and so on. Network marketing in the future must be focused on the operation of 2-3 promotional channels can be. The advantage of this is 1, can save resources, 2, can make the promotion of resources more concentrated, 3, easy to accumulate fans, now are fans of the economy, logical thinking Lo Zhenyu said: The future without fans of the brand will die sooner or later. You need a group of customers who believe in your company and products to follow you, to help you spread Word-of-mouth, your company has the opportunity to survive.

And now simply rely on their own internal staff to do marketing has been done, you need to let your fans with you to do marketing, so you need to cultivate your own fans, attention Oh! Fans need to cultivate feelings with them, so that they can identify with you, believe in your values, and they will become your communication node , to help you publicize, this is the current marketing way. There is a book called "Cognitive Surplus" the book has an important point of view is that the Internet can be used to spend the leisure time to use the Internet, so that can achieve a lot of unimaginable synergy results, so the birth of Wikipedia, human flesh search and so on. So is marketing, for example, when they are resting, waiting for time, taking out their mobile phones to brush their tweets, looking at micro-letters, seeing good information will be forwarded, praised, commented on, and so on, these will become a marketing action, and these operations are your fans or readers spontaneous behavior. As long as your information is worth sharing, or if you agree with it, or if you think it's interesting, they'll forward it, and they'll be your message-spreading node, spreading your information at a geometric rate, which is the power of social marketing synergy.

But this is still far from enough, not you get a lot of attention and the amount of traffic is equal to success, many businesses to achieve this step is only to get users attention, they are not necessarily your real fans, perhaps these attention to your users can let you gain a momentary benefit, But if you don't train them to be your true fans, they will use their own information options to veto you, cancel attention or choose not to receive your information. Maybe you collect interesting and valuable information every day to push to the user, so that users receive your message every day, but if they are indifferent to all of you, these users, although they are concerned about you, but they do not belong to you, because they are only your users, not your fans. Because they only like the content you send rather than like you, if continue to use this kind of information collectors of the way to operate, to the end where the good they will go.

So you need to personify your account, personification is now everyone said from the media, if you do not put your micro-letter account to the personification, how you cultivate feelings with the user, the feelings need to be established between people, rather than simply by content, if they do not have feelings, why should he remember you? Why do you trust the products or services you recommend? As if you read so many articles on the Internet, even if the article is very good, but how many of the authors of these articles do you remember? The same with the micro-letter, you send the content is very good but they remember you? or in the future, we don't need to have a micro-trust, with other channels or software to interact, Will they be looking for you? If you don't know what fans are really fans, it's easy to go to Sina Weibo to talk about some flaws or bad things about the Phantom or the Millet phone, and soon you'll feel what a real fan power is. Before the king was free to do the charm clan and millet evaluation of the notice, both sides of the fans on the micro-Bo die on each other pinch, they do not have the shares of the two companies why die pinch it? Why do they support the products of these two companies?

True fans not only believe in your values, when you are bullied, you will also take the initiative to protect you, will be proud of your success, people will share your content to friends and gain recognition, this is true fans, this can play the power of fans. How many of these people are in your current micro-credit account? So I finally came to a conclusion is that Coolie marketing in addition to the use of a lot of manpower to achieve marketing operations, if you do micro-credit marketing, micro-bo marketing, even before doing a lot of excellent content, the article has a very high volume of visits, but also attracted a lot of people concerned, But they did not become your true fans, did not like-minded with you, then your previous efforts is only a coolie marketing just, because you have accumulated experience, and did not accumulate fans, every time you are in the new marketing channels almost start from scratch!

This article has been recorded as Liutalk from media Video in the first phase, interested friends can go on Youku search "Liutalk" or "The history of the evolution of Coolie marketing" can be viewed.

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