Stationmaster you use "Long Tail theory"?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Marketing people know the famous long tail theory, simply put, the long tail theory refers to when goods, circulation. The venues and channels shown are wide enough, the cost of production is so steep that each can be produced, and the cost of selling the goods is drastically reduced, and almost any product that previously seemed to be very low in demand would be bought if someone sold it. The combined sales of these needs and less-than-sold products can be matched by sales of hot products. In fact, do the site is the same, competitive and we can not do, we will do seemingly unpopular but there is a need for the site, do not look at the small demand for us to open the big market. Because the hot are some very competitive and powerful people are doing, we can hardly stand firm in this line. So sometimes we must grasp the long tail theory.

Enter our happy moment: "993,991 to make friends, experience wonderful Life, happy you and I he", there is a chicken on the table, a dog jumped up to prepare to eat chicken, the owner saw the dog, shouted: "You dare to chicken how, I will treat you how!!!" After listening to the dog, add a chicken butt ...

Long tail theory to some webmaster people marketing personnel have a great impact, I feel that we can consider the following aspects of their long tail market.

Find your own long tail market

Long tail market refers to the target small market, can meet a part of the user specific needs of the consumer. There are thousands of messages every day in this big world of Internet, when we have our own goals, we can put the long tail law into a look at the long tail of that part, we do not have the strength to enlarge the market, but we can control the small market, as long as a lot of people can have a surprising profit. If you have a strong capital. Can and in the head of the site a higher level, if you are a person or a small company can consider starting from the long tail is also good.

Second, the choice of key words

In doing SEO people know that keyword selection optimizes any one site first step must do. Choose the keyword when the principle is to find some conversion said high rate, targeted keywords. This is the so-called long 怍 keyword.

For example, you have to make friends of the key words, know that the word of friendship is better, but to personal webmaster Men Lai said direct money to do words or a sum of expenditure, if you can shrink to what province of friends, or the city of friends, you want to ah if someone to check a certain city friends, will be able to find your site up, so that people have 80% will become your member. Because they are the long tail part, their conversion rate is also very high, they are you directly to find the target customers, and so you become bigger and stronger, can make friends with the keyword can be.

The long tail of three contents

In addition to the individual webmaster can consider the niche market, but also in the program writing has a sense of closer to the long tail. When we promote the website, we may have to do soft text promotion, etc. we should as far as possible in the soft text to fuse long tail content words, such as the soft side to promote dating sites, you can write more in the article, with the City friends, friends Center, domestic friends * * friends and so on, many people in the search when many may be found in these related keywords, Then find your site, these related words we can rely on writing, in the solution directly into the integration.

Four profit Long tail

Although the ordinary Web site from the flow is not reflected in the power of the long tail, but it may be reflected in the profit, that is, the popular web site users do not like some of the reports that occupy more than 80% of the netizens, we use the same long tail theory can also do very well. Because these things targeted netizens, low marketing costs, conversion rate is high, unit profit is also high, to your site brings practical benefits.

In recent years, the long tail theory on the Internet far-reaching impact, the real use of the site is not much, once the use of good words can be immeasurable. So here also to remind you that all the marketing is not suitable for your site to find their own model to win.