Stationmaster's discussion on the electric quotient strategy of Su Ning's easy purchase geometry

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As the most rapidly growing industry, the electric business platform has aroused the concern of many people in the industry, besides the traditional Ali, Beijing and east, traditional electric dealers have also started to contact this field frequently, among them the most famous is Suning and Gome. And this one, Suning's integrated electric quotient and the cloud electricity merchant electric quotient concept is more advanced.

In fact, to talk about Suning's platform strategy, can be used to describe. As the leader of the traditional electrical business, suning for mobile internet coveted and electric quotient of the concept of the industry people have already heard, online and the same price, coupled with the acquisition of a number of small brands such as the expansion of resources, Suning's strategy can be said that resources and money together to support.

But what's the effect now? The biological wind stationmaster has been to the electricity merchant to observe carefully, thought that besides the advertisement level sensation, Suning easy purchase this platform in the electric quotient concept did not appear very big movement. On the market share, Jingdong and Taobao still carved up most of the data, and on the business model and growth rate, only the goods will and the United States and the quality of the Buddha to suppress the traditional representative of the electric power, so the momentum of the strong Su ning why slow to find their own rhythm? In fact, there are several aspects of the consideration.

In fact, Su Ning as a traditional to the Internet business has done quite well, but without the electric quotient of the gene it wants to do everything step by step, not like Jingdong, the use of all the Internet resources for barbaric growth. Because Suning is not jingdong and millet, any Weibo can save huge amount of advertising costs. This can not be denied that Suning does not have a point of the unique advantages of the Internet, perhaps the future development can continue to make up for this.

Secondly, suning easy to buy over the years in the category of super Electrical development, network coverage of service outlets, logistics Cloud national layout, small loan company set up, the eight Cloud Computing Service center Construction has invested enormous human and material resources, the effect now looks good. But Suning seems to have lost a comparison of the basis, that is the user's new choice. Su Ning can become stronger, can become more perfect, but no user's direct pay, suning is to do to who to see. From the choice of the market, most of the users in the daily consumer goods or will choose Taobao, in the 3C will choose Jingdong, in the book audio and video will choose when, then what will choose Suning easy to buy it? Electrical appliances? Some people may say, Suning line and line price unification is a sharp weapon, but who can guarantee to see the electrical appliances in Suning, The user will choose to buy on suning purchase instead of Jingdong? As a platform for the electrical business, I think suning in addition to tamping the basic settings, but also to cultivate a part of the fan users.

There is a reason not to know that you have not, that is suning to now do not have a mobile Internet app corresponding application, you may say that the independent application of the app for the electrical business is not completely necessary. But the biological wind stationmaster wants to say in this way, Baidu, Ali and Tencent have to buy what? Everyone wants the simple app software application, this is just a growing mobile traffic entrance, we master this entrance can let oneself future development more diversity. After all, the growth rate of mobile ports is more impressive than the desktop.

Moreover, the electrical business necessary logistics and payment tools, Suning has not formed their own complete system, the whole operation process or there will be many aspects of relying on a third party, which is a future development of the uncertain point, suning did not solve the good is bound to affect the long-term development.

In addition to borrow a friend, home appliances 3 C user viscosity is very low, this is also the biological wind does not do the biological carrier of the reason, this is suning to do the disadvantage of the platform, although on the scale and strength. When it is not as good as suning, but do the book when and do Ultra No. 1th Shop, than Suning easy to buy more business, this is because two platform active users a lot, do platform is much easier. So even if Suning has millions of active users, the open platform will not be more powerful than when. This also from the side of the Su Ning easy to buy for independent business attraction is limited, if want to absorb more merchants, solve this viscosity problem is very important. Above from PCGPV stationmaster http://www.biofeng.com/zaiti/manbingdu/pCgpV.html own Some opinion, may have one-sided place, hope everybody correct, thank.