The National Bureau of Statistics "Big Data Dream" is certainly not to say just, and in this dream trip, as China's Internet leader Bat (Baidu, Ali, Tencent) Three will not be absent.
On the opening day of the five China statistics on the morning of 19th, the NBS first presented its new tool for predicting real estate prices based on Baidu's search data and demonstrated the astonishing predictive power of the tool for Beijing's housing prices. On the open day, the National Bureau of Statistics also showed new data on internet purchases, and one of its sources is Alibaba, which has just gone to New York.
Tencent also did not miss the national campaign to build big data statistics. In the opening year, Jiantang, director of the National Bureau of Statistics, visited China's most representative internet company. Jiantang figure appeared in Jingdong Mall and Alibaba, as well as shop 1th, CBI easy trade group, Baidu and other enterprises. At the end of June this year, Jiantang came to Tencent and took a penguin doll from Ma's hands.
How Baidu counts Prices
More accurate real estate price statistics has been the government's attempts to overcome the problem. Because of personal privacy, yin and yang contracts and other issues may affect the authenticity of source data, and the existing real estate data number of multiple doors also increased the "data fight" the probability.
Relatively speaking, the massive search data inadvertently revealed real estate trend information.
Based on Baidu search data, the National Bureau of Statistics to filter out the real estate prices related to a series of keywords, and then through the occurrence of these keywords the time frequency with the actual release of the new house data and second-hand housing data price trend implementation of the proposed merger model, and finally based on the model forecast the future trend of real This is the rationale for the new tool of the NBS. In fact, in addition to the National Bureau of Statistics, Google in the United States is using this principle to predict the outbreak of epidemic trends.
Using this tool, the National Bureau of Statistics has demonstrated a simulation and forecast of Beijing's house prices on an open day.
"First Financial daily" reporter noted that the price curve through the Baidu data and the actual price curve of the fitting between the degree of higher, which Baidu search data on second-hand housing price fitting effect than new house better. This may be due to the need for people who are looking for second-hand housing transactions to provide accurate and truthful information.
If the tool is put into use, the official interior is expected to know the approximate trend of house prices in the next month. The statistics Department also hopes to use this tool to test the effectiveness of official data when real-estate data is available, thereby improving the effectiveness of the statistics.
The National Bureau of Statistics has a long-standing relationship with Alibaba. In the process of "looking for data" to the society, Taobao is the first big data source that the statistic Department attracts attention. Because the trading data on Taobao is both real and real, this is exactly the perfect data that the statistics department has been driving to look for in the larger investigative teams.
As early as 2012, the National Bureau of Statistics Shanghai Investigation Corps began the network price trial. Shanghai Investigation Corps found that Taobao has a large number of large sales but not in the CPI statistics of products, such as imported sweets, imported chocolate, imported biscuits, imported milk powder, imported beauty supplies and Flowers Express, through a certain way these products can be integrated into the CPI. In addition, the original CPI specifications in some of the data than the Statistical Department sample survey to obtain more timely data, such as book sales price can be from Amazon, Dangdang, Jing Dong online selection. Shanghai's pilot found that the 2012 included the price of the Internet CPI and excluding the network price of the CPI convergence is very good.
The internet thinking of the Bureau of Statistics
By making direct use of data from E-commerce trading platforms such as Taobao and Cat, the NBS is able to count data on online transactions that could not be obtained through traditional surveys. Since the beginning of the year, the National Bureau of Statistics has published the results. Data show that the first half, the national online retail sales 1.1375 trillion yuan, an increase of 48.3%. Among them, online retail sales of more than 181.9 billion yuan, an increase of 56.3%, while the total retail sales of consumer goods in the same period only 12.1%. Without online sales data, the market may be underestimating the new economic dynamics of China's slowing growth.
Jiantang in the survey of Tencent again, to further create modern service-oriented statistics. Actively use the Internet and wireless mobile and other modern information technology tools, as well as emerging media platforms to continuously expand the statistical service channels, improve service quality.
He said that in particular, to strengthen cooperation with large integrated Internet companies, using their existing network platforms to provide statistical services, and constantly promote the regular statistics and various census data and product display space, visualization, to provide better quality and friendly statistical services to the public.
In order to provide personal service to the public, on the opening day, the National Bureau of Statistics launched a new version of the country's database of mobile software, launched a visualization of the English version of the national database, and the future will be introduced in the application of the third economic census data GIs.
Using this geographic information system, ordinary users can find their own independent delineation of the number of economic units, distribution and unit basic information, but also can graphically show the number of industries and enterprises in a region distribution. This is equivalent to a commercial GPS navigation, whether it is planning office buildings, building department stores, selected logistics center or find partners, can use this GPs in the commercial "map" on the free gallop.
In Jiantang's own words, the era of big data is coming, "this rolling wave is mighty, unstoppable."
And in the tide of innovation, the National Bureau of Statistics, led by Jiantang, is building a "statistical dream". On the statistical open day, Jiantang a person's head and limbs compared to his statistical dream.
This statistical dream has the right mind, "true credibility, scientific rigor, innovation and enterprising, service dedication," the core values of statistics into the heart, leading all statistical work. Has the strong two arms, side inserts the modern information technology the wing, realizes the statistical production entire flow, the omni-directional informationization, the network, the electronic, realizes the statistical survey and the big data together becomes the statistical basic data two big sources; on the other side is the statistical legal system construction more perfect, according to law statistics, Have a burly torso, statistical production process reengineering, statistical personnel through electronic means to collect data directly, survey objects using the Internet to report data directly, the same platform processing all statistical data. Have a solid legs, that is the statistics base work has been further strengthened, the data source is more clear; that is the Statistical Business Foundation more consolidated, statistical standards more unified and sound, more standardized statistical system, statistical methods more scientific and advanced.