Status quo of China Auto post market development

Absrtact: How to cut into 500 billion after the maintenance of the market, from car wash to maintenance and maintenance, each model faces the costs, difficulties and results are investors and entrepreneurs pay more attention to the problem. Following the release of "30 ppt read China auto market hair

How to cut into the 500 billion-car maintenance market, from car wash to maintenance to maintenance, each model faces the cost, difficulties and results are investors and entrepreneurs pay more attention to the problem.

After the release of "30 ppt read China auto market development Status quo," crazy "started in 2014" article, was fortunate enough to work with more entrepreneurial team in-depth communication, but also got some answers.

At present, door-to-door car wash, to shop car maintenance, door-to-door maintenance is a few Internet teams into the car after the main direction of the market, different products also have two or more services.

In addition, the auto parts vertical electric quotient, the maintenance plan search, the violation, the parking plan and so on is also the entrepreneur chooses more direction. In addition to focus on the operating data of different products, understand the details of each mode of processing solutions and results to help more entrepreneurs less detours really promote the development of the industry.

Door-to-door car wash: the need for seed users, the geographical choice is required

The core of door-to-door car washing mode is to establish service brand based on service quality. The main solution is the owner to the shop to wash the car queue, buy card wash car Shop has the risk of failure and so on. According to the founder and introduction of the door-to-door car wash and maintenance products Homecar, car owners per month average washing 2~3 times, after trying to find the price within a certain range when the owner of the price is not sensitive to 1 yuan washing activities restored to 15 yuan car wash will not affect the order volume of the car wash, orders are mainly affected by the weather, The repurchase rate of door-to-door car wash can be close to 70%.

Homecar and the market easy to wash car with the incorporation of individual technicians mainly, before the majority of the technicians have solved the problem of the property, each car wash about 20-30 minutes a day to wash the car 10~30, and sometimes continue to work to the early morning 2, 3 points. Car wash tools for sophisticated modified tricycle, cost about 10,000 yuan per vehicle, the generator can be modified to achieve with the car wash basic consistent with the 220V, the market easy to wash car also in the community near the service to set up a supply station for the technician for washing car cloth.

According to the same time to provide door-to-door car wash to shop car washing service of the e-car market leader Xiaodong introduced, from the daily thousand orders to see, the two Car wash service single volume approach, it is difficult to determine what kind of service is more popular with owners. From the promotion point of view, door-to-door car wash early promotion to expand the technician and training, through the supervision of services to ensure quality, with less human costs can be faster coverage of more urban areas.

The user's expansion, door-to-door car wash early in the region has certain requirements, on the one hand, through the car wash technology to obtain seed users, and in the car washing process will also have exposure effect, on the other hand will also do directional push in the target community.

Door-to-door car wash service products are also expanding door-to-door maintenance business, for the service can not be completed door-to-door, there will be special people to come to the door to pick up the car to cooperate with the 4S shop, complete the service and then return the car owners, the whole process in the owner can see their car in the real-time location.

In the process of understanding with the entrepreneur, door-to-door car washing mode is mentioned the most difficulties are two: one is due to sewage problems, leading to even into the high-end property will be hampered; second, because of door-to-door washing car for micro-water washing, some high-end car owners because of the scratch vehicle table doubts and will not consider such services. For the first problem, the current by placing a suction pad under the car can be part of the solution, for the second problem, but also need to continuously improve the visibility of the brand and optimize the car wash solution.

To shop Car wash maintenance: the need for quality service to protect the user retention

To shop service platform is more like the car after the public comment on the market, it is possible to become offline stores, door-to-door car maintenance and other brand search portal. To store service mode to the team's ability to promote the line under the high requirements, according to the city manager, a ground BD signed a day of business record of 8, on average every BD can sign 3~4 home business. In the initial promotion process, most small Hanghu talk about 1 times can sign, chain stores because of worry about the number of users and other issues need to communicate before signing. At present, the car-point national ground team more than 40 people, a total of more than 3,000 car wash merchants. According to the joint founder of the car point, the current car-point washing order volume of more than 20,000 orders per day, maintenance orders for 200~500, from the order of magnitude can be seen in the frequency of car washing and maintenance services to bring about the impact.

After the completion of a city's development, in the user's acquisition, relative to door-to-door car wash service, to shop car washing products can be a wider range of promotion, the current more common way for micro-letter grab Red envelopes, 1 yuan car wash concessions, such as subsidies mainly for the promotion of short-term access to users, team competition between more is the financing capacity. In order to improve the user's viscosity, car washing, TT Express also sold to the owner of virtual Car wash card, car owners can be in partnership to wash cars, to avoid the purchase of cards after the car wash shop closure risk.

In addition to the car point, car point, Wash car, Superviser, TT express a class of online consumption to shop service O2O class platform, there are several modes of the shop service platform. such as with foreign automd more close to the car ant such c2b platform, the owner of the online release demand, the merchant provides the proposal and the price, the owner to choose the plan. But in the domestic model seems to be difficult, the service is not high, most of them will not provide a detailed solution, directly leave the phone and other contact, for the owner of the platform service experience is more general. And because the auto parts are provided by the car ants, deprived of the profits of the business accessories, the quality of service will also be reduced.

The quick fix, set up in May this year, chose a more distinctive model. To store maintenance such low-frequency services, with more customer traffic is to maintain the core competitiveness. According to founder Lion, on line for several months, the monthly order volume maintained a growth rate of 30%. So what kind of a quick fix is the model? Mr. Quick-Fix uses the "pure service" mode, mainly for the cat in Taobao on the platform to buy auto parts customers to shop installation Services, users buy auto parts products directly in the merchandise page can be viewed in the vicinity of the repair shop near the location and price, car owners online after the order can be completed services to the store. Repair shop services need to pass the quality of the audit to join, currently in more than 200 cities nationwide have about 3,400 fast repair shops and 4S stores to join.

This model has several obvious advantages, both do not have to buy their own stock to go to the auction line, at the same time in the early stage from the installation of electricity to obtain more stable orders, along with the online shop coverage, the growth rate of a single quantity also has certain protection. The next step may be to optimize the user's introduction of their own platform, from the 2B service brokers faster transition to the 2C service platform.