STCN into science and technology: transformation of Consumer electronics horn has sounded

Securities Times Network (www.stcn.com) September 24 September 17, in the "practice of China Dream-into the listed companies" series of activities, the securities Times network of journalists and investors into the technology (002681). In this event, smart watches have become the focus of investors ' attention. Shao, Chairman of Science and Technology, introduced the price and capacity preparation of smart watches, and answered investors ' doubts about the company's transition from manufacturing to consumer electronics and the company's ODM foundry business. Financial profit PO, demand savings rate increase 1000% has been preparing capacity for smart watches in June, the science of Technology in Taiwan issued a smart watch. Since then, the company has become the hottest smart watch concept unit. According to the introduction, the science and Technology Intelligent Watch will be listed in the four quarter, foreign terminals sold at the price of RMB 1000 yuan. At the beginning of the product launch, the company will adopt the ODM approach, brand, channels will be given to partners, and research and development and production by the science and technology completed. At the same time, Shao revealed that the science and technology has been ready for smart watches, the company for its release of 1500 square meters, the layout of 5-6 production lines of the workshop. For the smart watch's performance contribution, Shao frankly is too early, but optimistic about its future. "Smart watches are good for the future, but it's hard to predict the profitability and sales at this time." What I'm most optimistic about is its connection to health and other data. "Shao said. Previously, there was analysis that the technology of the intelligent Watch or the concept of the science of science and technology suddenly cut into the consumer electronics field, and developed a smart watch to express doubt. In this respect, Shao said, the company actually started in 2010 to set up a new technology department, layout wireless products, and smart watch is only a wireless based innovative products. The development of science and technology from manufacturing to consumer electronics with the release of Smart Watch, the technology from manufacturing to consumer electronics transformation has begun to yield results. The company announced that the theme of this year's science and technology transformation and upgrading, is committed to becoming a leading consumer electronics products vertical integration and service of High-tech enterprises. In this event, a securities analyst in the private status of the company's transformation expressed doubt. In this regard, Shao that vertical integration is the core strategy of advanced manufacturing enterprises, such as Samsung. Therefore, the company to "learn advanced countries and their outstanding experience in enterprise, standing on the shoulders of giants to think." "Science and Technology believes that, after 20 years of development, has formed a sound, wireless, software, precision manufacturing, such as four core competencies, to research and development-driven, the company has strong vertical integration capabilities." At the same time, the company has made ample preparations for the transition to consumer electronics. 2010 Company set up a new technology department, the department integrated Wireless, software and electroacoustic technology, the development of Bluetooth speakers, smart watches, audio chips, cloud playback and streaming media chips and other products. The new technology department is the main carrier of science and technology transformation, carrying the important task of new technology and new product development. Since then, the company has also become the focus of smart watch development, in the company known as the X Department of the Organization。 In addition, the technology also introduced a new team fencing, including President Wang Zeqi, technical director have a deeper communication background. According to the introduction, Wang Ze has a master's degree in Harvard University, has been in ZTE and other positions, understanding of wireless communication technology and east-west culture. Chairman Shao Proficient in electro-acoustic technology, Tatsu technology is looking forward to Shao and Wang Zeqi-led new technology team can combine electro-acoustic technology and wireless communication technology to achieve consumer electronics success, and leading the science and technology internationalization. With the release of smart watches, the company's new team has begun to play a role. For the transition, Shao appears confident. "As long as there are ideas, willing to call high-quality resources at home and abroad, I believe that there is no thing to do." It is impossible. The company's products from speakers to speakers to wireless audio products, hair products are the result of transformation, the company is not without the successful experience of transformation. "Shao said. Although the company has successfully listed, but Chairman Shao still ambitious. He revealed that at the internal meeting, he cautioned the executives that the sales were less than 10 billion yuan and the company's market value was not over 20 billion yuan. It is concluded that the key to the development of science and technology is to transform it into consumer electronics. ODM OEM customer stability and pragmatic try their own brand in the event, smart watches, the company transformation, ODM foundry business has become another focus of investor attention. Data show that in the business model, the main technology to take the ODM to OEM foreign brands. In this respect, there are investors in the company ODM OEM business customer stability, lack of own brands expressed concern. In this regard, Shao that even during the financial tsunami and the European debt crisis, the number of the company's overseas customers are still growing, visible company's customers stable. It is reported that because of science and technology has a strong development capabilities, rapid response capacity, technical innovation and delivery capacity, sufficient to obtain enough orders and maintain stability. In addition, after the listing, the company's financial strength is stronger, further consolidating the company's advantages. Data show that the science and technology has been established to Farouk Systems, sallybeauty, hot, Polkaudio, HoMedics, Harman, ihome, Philips, Huawei and other core customers based customer system. Shao Frank, pure processing enterprises are risky, but the company holds research and development and production, in the front of the smile curve, with technical innovation ability. "We have the ability and the foundation to keep the company going," Shao. On the brand, Shao that the brand is the basis for sustainable business, the company will adhere to build its own brand, but will take a pragmatic strategy to try. In terms of speakers, at present, the science and technology has been developing countries to pilot their own brands, and then the map into the developed countries. Shao that the European and American brands have a profound historical accumulation, in developed countries rashly try their own brands, is tantamount to taking eggs to touch the stone. He believes that Chinese brands must be cautious because there is no Brand foundation. Surprisingly, the company ODM mode of production of speakers and hair appliancesThere is a higher rate of increase. This year, the science and technology launched a candy wireless speaker, the rate is good, the total sales volume is expected this year more than 1 million units. Candy Speaker tour in the event tour, we visited the industrial park on the right side of the Tortoise Mountain Park, the park has a huge stone shape beetle. In fact, this is also the source of corporate turtle culture. Science and technology advocating turtle culture, think Turtle is a stable, wise, long-lasting symbol. "If you choose to make the company the top 500 or 500 years, I will choose the latter." "Shao said.