Step by step High release 2013 annual performance letters, the whole year to achieve revenue of 11.39 billion yuan

March 3 News, the Friday step by step High published 2013 Performance Express: Step by step high annual revenue of 11.39 billion yuan, an increase of 13.82%, to achieve the ownership of the parent company net profit of 419 million yuan, increased by 22.19%.

Ping An securities in the recent release of the step-by-step high performance letters on the report, the report of the group's electric business has given the following evaluation:

Under the impact of the electric business, step by step high choice to take the initiative to O2O transformation, strengthen the member interaction and customer experience, and establish a foothold in Hunan local step-by-step high electric business platform, the future will be through the improvement, integration of local supply chain, to build including all commodity category, the entire channel

At present, the company registered users 310,000, daily transactions 1100 single, the year's revenue target of 2.3 billion, accounting for the total income of 2%.

There are talents, culture and Technology Short board in the retail enterprise platform, and the flow is difficult to obtain, but the step is higher in O2O strategy and implementation planning. O2O model is expected to enhance the company's customer demand forecasting, category management capabilities and offline supply chain operation efficiency.

As a traditional retail enterprise, actively according to the market and customer change, the introduction of professional Electric Corps team set up its own electric business platform, in the future in the localization of electricity dealers and related logistics efficiency upgrade will launch a series of initiatives. But continued high input from the electricity business will depress short-term performance growth.