Step by step high release said announcement into e-commerce

October 18 News, step by step high today issued a notice, proposed to set up a step-by-step high e-Commerce Co., Ltd., an independent subsidiary of the business model officially enter the field of E-commerce. At the same time, the company's shares since October 18, 2013 opened a recovery card.

Yesterday, due to media reports step by step will enter the field of E-commerce, step-by-step higher than October 17, 2013 opened a temporary suspension.

The announcement also said that the new company plans to use PC Mobile phone app+ Micro shopping mall and other online channels, combined with all the stores, warehousing logistics resources, the implementation of the entire channel, the whole industry, the whole category of O2O strategy. Before the end of 2013 is expected to launch a step-high mall, the first will be from the online supermarket and online appliances into, and then launched a step-by-step mobile app Mall and Micro shopping mall, etc., is expected to start in 2014 will be extended to intelligent department stores.

Step by step High also said that this project on the company's financial situation, operating results do not constitute a major impact.

The following is the full announcement:

Stock Code: 002251 stock Abbreviation: Step High Notice Number: 2013-041

Step by step high commercial Chain Co., Ltd. about the company to enter the electronic commerce Bulletin

The company and all members of the Board of Directors ensure that the content of the announcement is true, accurate and complete, and there are no false records, misleading statements or major omissions.

Special note: The company's shares opened since October 18, 2013, the recovery card.

A description of the matter

Recently, media reports, the company intends to enter E-commerce, the relevant issues are announced as follows: Step by step high commercial Chain Co., Ltd. (hereinafter referred to as "the company") to be set up step by step high e-Commerce Co., Ltd., an independent subsidiary of the business model officially enter the field of E-commerce. The company plans to use PC Mobile phone app+ Micro shopping mall and other online channels, combined with all the stores, warehousing logistics resources, the implementation of the entire channel, the whole industry, the whole category of O2O strategy. The main objectives are: the integration of multi-channel resources, such as mobile phone app, PC, Micro shopping mall and offline existing channels, through the line under the online marketing promotion, and finally achieve the business Super category, department stores category, life Services, two-line retail.

The company O2O the development plan of the whole channel electric business: It is expected to launch a step-by-step high Mall before the end of 2013, first of all, from online supermarkets and online appliances, and then to launch the mobile app Mall and Micro shopping mall, etc., which will be extended to Intelligent department store in 2014.

Ii. Impact on the company

Because the above project is still in the initial stage, the actual effect of the future is good to observe. This project does not constitute a significant impact on the company's financial position and business results.

Iii. Risk Hints

The company will strictly comply with the provisions of relevant laws and regulations and requirements, conscientiously fulfill the obligation to disclose information, timely information disclosure work. The project is still in its infancy and there is some uncertainty in the future. Please the broad masses of investors rational investment, pay attention to risk.

Hereby announce.

Step-Step High commercial Chain Co., Ltd. Board of Directors

October 18, 213