Step by step three years to invest 1 billion yuan to restructure the business chain: Where does the money come from?

Step High (002251. SZ) is line the next two legs attack. November 4, the company released the latest financing information, will be issued through the directional issuance of equity 1.182 billion yuan, according to the announcement, the fund is as the Huaihua step high and the development of the company's supermarket chain of special funds.

According to the step-by-step chairman Wang filled in the O2O platform, "Cloud monkey" online conference revealed that step by step high future will be the profit increment into cloud monkey platform construction. October 29, step by step High has been publicly released Cloud monkey big Platform strategy, and synchronized online app.

Wang said in an interview with the 21st century Economic report that the next three years in the Cloud Monkey Big platform to invest 1 billion yuan. Of these, 400 million is used for cloud monkey IT platform construction, the other 600 million is within three years and the current profit and loss associated.

The third quarter of the quarterly show, the company's first three quarters of revenue 2.849 billion yuan, an increase of 6.72%, net profit of 59.03 million yuan, a slight increase of 4.74%. However, the cash flow generated by investment activities during the reporting period was negative at $420 million, minus 949 million in the same period a year earlier. Visible, the outward investment is active the step high cash flow has been tight.

Wang stressed that traditional business has expanded rapidly over the past few years, and that the business has a self-financing and digestive capacity for capital needs, and that the cloud monkey platform will be capitalized in the future.

Commercial chain under Line reconstruction

As with most traditional retail enterprises, in the 2013, the platform of the early stage of the first-stage electricity-related business has little effect.

"Last year on the line of the Backgammon mall is only to solve the traditional retail in the field of E-commerce has no problem, but simply put the traditional offline retail store goods to the online sale, did not change the original business model and business ecology." Wang filled in the past year to the traditional retail business transformation and upgrading of E-commerce summary.

According to the strategic plan of the Backgammon Monkey platform, the platform will be a closed platform from the enterprise into a fully open, free platform, including large electric business, large logistics, great convenience, large members, pay five platform to mobile phone app, combined with PC end, the United Life service business, To create O2O localized life service platform.

According to the 21st Century Economic report of the reporter to provide information, October 29, Cloud monkey nets, Cloud Monkey app on the day, there are 1000 steps of the high union merchants synchronized online. In addition, the Cloud Monkey Life Alliance in October this year, the first batch signed 5,278 merchants, covers all the fruits and skittles fruit wash, for these businesses, step-by-step high planned is to sign 12 categories, but due to the participation of various types of merchants, is now expanding to 50 categories, is expected to sign 10,000 merchants by the end of this year.

"On this platform, the public reviews, Jiuxian nets and other platforms in the local dry step high all will dry." "Wang said," For example, you sell liquor, I intercepted is jiuxian nets, fruit taste will do very rich. Moreover, the local purchase of this platform integration is the global resources, we will and the international advanced supply chain cooperation, all mining from all over the world of origin, will not have any intermediate links, line online is all through, are the first hand goods. ”

For the merchant and the consumer, the big membership system appears extremely important. The step by step high traditional retail store member and Cloud Monkey member integral will all get through, according to the Wang fills in the plan, the promotion stage, the step height should like the tick-tock taxi, carries on the user expense subsidy.

At the same time, the logistics becomes the key of cloud monkeys. According to Wang filled out the idea, the combination of logistics and large convenience stores will subvert the past traditional courier logistics. At present, there are 3,000 convenience stores (IBBG) in Changsha-Zhuzhou-Xiangtan region of Hunan, which is expected by the end of this year, step-by-step high convenience stores in Hunan province's network coverage target will achieve 10,000, completely covering the entire rural areas and township areas in Hunan Province.

Starting from July 1 this year, step by step High will formerly serve the traditional business of the step-by-step high logistics into a third-party logistics company-Yun-Tong logistics. Yun-Tong Logistics using public transport distribution, the use of step by step tall stores, the city warehouse, through the shuttle bus will be sent to the various community convenience stores, by the convenience store staff door-to-door, there is no courier.

The real test Cloud Monkey's last pass will be paid, step by step Gao is currently applying for a mobile payment license, Wang said, hoping the next group of central banks issued mobile payment licences, step by step high smoothly to get.

Financing and expansion

"The introduction of cloud monkeys does not affect the line of the step of high industry, direct shop we will continue to expand." Wang said. October 16, the SFC formally through the merger of Guangxi Nancheng Department store, step by step high to the Guangxi market coverage; before, step by step has been to the province of Jiangxi infiltration for many years, currently in Jiangxi Retail market total ranked second.

According to Wang filled out the idea, offline retail business through the regional infiltration, can be established in the local business base for Cloud Monkey network expansion to pave the ground. According to the Cloud Monkey Platform development Plan, step by step high plan in June 2015, will cloud monkey platform run through Hunan "Chang Zhu Tan", and in 2016 began the national replication.

From Hunan to the expansion of different places, the primary purpose is naturally Jiangxi and Guangxi. The lead will be the convenience store, starting next year, step by step high IBBG convenience store will be covered to Guangxi, Jiangxi. By the second half of next year, cloud monkeys will be in the step of the traditional retail business coverage of the region Jiangxi, Guangxi Branch to expand and develop merchant Alliance.

"In addition to Hunan, Jiangxi, Guangxi three provinces, all over the willing to cooperate, step-by-step high are willing to work with regional local businesses across the country." Our platform is an open platform, I and the regional bosses have said that the cooperation of the stock part of the original enterprise, we do is incremental, the ultimate goal is the common big increase! "said the king.

Wang said that in the cross-regional process, step by step high will find strategic partners in the local, in three ways to cooperate: first, the need for an ally of the logistics system, become an open platform, the second is the need for open membership system, the third is an open supply chain system.

According to the overall planning of step by step, in the next three years, will be in the cloud monkey on the investment of 1 billion yuan, including platform construction 400 million, ecosystem construction 600 million, by 2017, the Cloud monkey platform of active users can reach 100 million, by 2020, Cloud monkey platform plus the whole step high, hope to achieve 150 billion yuan turnover, One entity store 50 billion yuan, electric business platform 50 billion yuan, life alliance 50 billion yuan.

"We don't burn money for markets," he said. "The king said," but not to burn money does not mean not to invest. "As for funding sources, Wang said that, in addition to stepping up their own investment, the plan is to introduce venture capitalists to invest in the platform in a suitable time, and several organizations have expressed their willingness to invest."