Step RSS Marketing Plan

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Start using RSS from an end user

Web-based RSS Aggregator (web site): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com.

Desktop RSS aggregator (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm.

Integrated RSS aggregator (with browser integration, etc.): http://www.mozilla.org/products/firefox/(browser with integrated RSS features), http:// Www.newsgator.com, http://www.pluck.com, Http://www.attensa.com/index.php?ys=1

Plan your RSS Feeds

This is probably the most important thing about RSS.

You might also want to do a follow-up (automatic response) RSS feeds, as well as RSS feeds for members, employees or business associates, media, and so on.

Prepare a requirements list for RSS marketing/Publishing

Integrated RSS Publishing in existing content management systems?

What RSS traffic statistics are you going to watch?

Do you need feed personalization?

Is there a user customization that provides content selection to subscribers, i.e. RSS feeds, such as content topics, keywords, authors, etc.?

Do you want to put the RSS feeds on your server?

Do you need to send targeted promotional or other content to individual subscribers, such as past clicks, reading habits, or ordering data?

How much do you have on your budget?

Select RSS Publishing tool to build your first feed

Desktop feed Generation Software: In the meantime the leader is http://www.feedforall.com.

Online Feed Publishing Solution (host): such as http://www.myrsscreator.com, http://www.press-feed.com/.

Advanced RSS Marketing Solution: The main competitors are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com.

Other options: such as the use of blog published http://www.movabletype.com.

Promote your RSS feeds through your channels

Create an RSS description page, including what is RSS? What are the benefits of RSS for visitors? Where is the free RSS aggregator? How do you subscribe to your RSS feeds? And why do they subscribe?

Place all your RSS feeds links on this page, plus the standard Orange subscription button and direct links to subscriptions, such as http://my.yahoo.com/s/button.html,http://www.bloglines.com.

Use all of your available channels to promote this description page.

Promote your RSS feeds through external channels

Submit your feeds to the appropriate search engine and catalog, and here's a list: http://www.masternewmedia.org/rss/top55/.

After you update your online content, ping the RSS aggregator Web site to index new content and use free http://pingomatic.com.

Other important RSS Activities

Evaluate and optimize your feeds.

Aggregate your feed content with other Web media.

Display a third-party RSS feeds on your site.

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