Stephen Taiwan Electric Business Exploration Agent operation cooperation

Guest of the Year

"Taiwanese goods have a very wide market in mainland China. "" In logistics, customer service and so on, Quanzhou electric business can work with Taiwan's electric business to develop on behalf of the operation. "Recently, in Xiamen, the third summit of the Network Retail Development Strategy Forum of the Taiwan special session, Taiwan electric business people said that they hope to connect with the mainland enterprises, such as Quanzhou electric business agent operating in the mainland's business, set up offices in Quanzhou, for its pioneering the mainland market open channel. This issue host Chen Yunqing

Data analysis directs electrical business products

Moderator: What are the Taiwanese electric dealers that can be used for reference by the Quanzhou electric business?

Chen Dingzhen: Compared to the mainland of China's electricity quotient, because the Taiwan electric business is faced with a small number of consumer groups, therefore, the electric business often with some creative elements, to cultivate a large consumption of loyal customer groups. For example, a shop selling crafts, the shopkeeper is not simply the sale of handicrafts filled the entire shop page, but with a beautiful or humorous story to attract consumer attention, so that consumers into a relaxed online shopping environment.

Chen: Marketing is the biggest advantage of Taiwan's electricity dealers. Marketing advantages not only embodied in creative marketing, but also reflected in the consumer habits, traffic, website conversion rate (refers to the number of people who have successfully purchased and to visit the ratio of the editor note) and other data analysis.

For example, in the electric business platform to add a number of new sections or new products, the relevant staff in a certain period of time to collect data and statistical analysis, so you can clearly know the shelves of these new products can improve the customer flow and conversion rate, improve the extent of how big. Subsequently, these data can in turn instruct the shopkeeper how to display the product, how to classify the arrangement, how to guide the promotion, how to set the page section and so on.

Set up distribution points to solve the after-sale service problem

Moderator: How does Taiwan electric Power trader achieve win-win with Quanzhou electric dealer?

Chen Dingzhen: Now, Taiwan's electric dealers rely solely on local sources of traffic this road is not good to go, and the motherland to build a bridge between the mainland, expanding the market is an inevitable trend.

Taiwan's apparel, bags, handicrafts and other commodities concentrated a large number of fashion elements, and its mainland products have different consumer groups. Therefore, the expansion of Taiwan's electricity business will give the mainland electric business, especially in the Minnan district E-commerce Enterprises to bring greater cooperation opportunities.

For example, if Taiwan's electric business with the geographical advantages, talent advantages of Minnan E-commerce Enterprises, will effectively solve the after-sales service issues. The simplest way is to set up a distribution point in the Quanzhou, Taiwan Electric business to provide special merchandise, Quanzhou electric Business enterprise training online customer service personnel, unified acceptance of consumer issues such as customer service problems, so that both can be found in the product sales point of profit.

"Lightweight" through the operation of the cooperation

Moderator: At present, Taiwan's electricity companies and mainland enterprises have what kind of cooperation? What kind of collaborative approach can be explored in the future?

Chen Dingzhen: In fact, as early as 2006, in the face of the mainland market full of potential, Taiwan network technology under the "Obuy all buy nets" and Taobao complete the "Taobao Taiwan Pavilion" docking, successfully assist Taiwan's first-line sellers to explore the mainland market. At present, the platform has gathered hundreds of Taiwan's characteristics of clothing, footwear, bags, daily necessities, food and other online shop, each of the stores operate independently of each other. This is also an earlier set up between the two sides of E-commerce network platform for the mainland netizens to provide virtual shopping experience.

Qingshan: As a local electric business enterprise in Quanzhou, the first thing to see is to develop the business opportunities for Taiwan enterprises. This helps Quanzhou electric power to remove the capital pressure of high inventory, realize "lightweight" operation, put more funds and energy in customer service operation.

It is undeniable that warehousing and operation separation is a major development trend of the future electric business. At present, the company has a group of more than five or six years of operation, the more mature electrical talent team, but suffer from the instability of commodity supply and homogeneity of the problem of serious situation, resulting in operational capacity is difficult to completely release. In Quanzhou, there are still a lot of electric business enterprises facing this problem.

On the other hand, many Taiwanese enterprises holding a large number of commodities ready to open up the mainland market, they urgently need to find a group of mature, trustworthy, with operational qualifications of the Corps team, led to understand the mainland market, consumer habits, and even help them to operate the mainland business. From this point of view, Taiwan and Quanzhou Electric business cooperation space is very large.

Chen: Recently, some Taiwanese electric dealers began to try to use books, travel notes, documentaries, blogs, implanted some useful, creative product advertising, and won many consumers praise. The documentary "China on the tip of the tongue" has achieved good ratings, if Taiwan's electricity dealers can take this opportunity to cooperate with the South Fujian planning team, to shoot some of the Taiwanese customs and snacks documentary, and implanted various types of Taiwanese products, I believe that can harvest many orders from the motherland.

Grasping geo-advantage and creating new growth point of electric quotient

On the other side of the strait is the desire to open up the market, on this side of the strait, to enjoy fresh goods and explore new patterns of development.

Many Quanzhou electric business enterprise has already sensitively "sniff" to the cooperation opportunity. In the face of opportunities, Quanzhou electric business can learn innovative online marketing ideas to Taiwan counterparts, on the other hand, can also improve their own through cooperation in the offline logistics, customer service systems, operations team. With the continuous deepening of cooperation, Quanzhou electric dealers can also act as Taiwan enterprises in the mainland of China's operating business, the local electric business to create a Hercynian-style e-commerce base. In this way, Quanzhou can create a new economic growth point, but also will harvest a new business card.

(Yunqing)