Sterling Silver: How does a product dog practice?

I am a 5-year product novice, previously in the website construction company, but also in a start-up e-commerce companies have been in the past few years to do sales, also did project management, the product manager is more interested. Now the project management, often confused do project management how to develop to the product manager.

In the E-commerce company to do project management, because there is no more standardized job responsibilities, so from the front desk to the background to the operation of creativity have contact, contact more is later as a technical manager of the function template collation, in fact, is to imitate a website copy. Copied more than 1 years, found that their product innovation ability to accumulate zero, began to heart wasn't. Hope to get some help from you:

1, from the project management perspective, how to better transition to product managers;

2, in the creative imitation and plagiarism, whether there is a better product manager perspective of the proposal;

3, have the idea of how to verify the feasibility (there is a thought about the turntable before, collect Taobao or a lot of e-commerce sellers, let them out of the product, invite users to the Web site turntable, to the reward, buyers go to the seller's shop to shoot products-doubt is how to stick to the user at the same time excluding the user who covet the cheap Then the brain is not enough to be jammed.

Often see my article people know, I do not recommend others to do product managers, and even their own often think, is not a career change, to do a bit of writing work, so that old no one.

Product Manager (that is, product dog) This line of business, the first product failure rate is too high, not Tengda perish, there is no middle State, and the destruction of the vast majority. Second, the wood barrel effect is particularly obvious, and the product industry as a whole is not mature, but also in the chaotic development stage, small companies for the project to configure a reasonable human and operation is a particularly difficult thing, large companies are trapped in the system of sores.

In addition, I transfer products from the media five years, the more later, the more I think the product of the dog's Self-cultivation no trace can be found. In the beginning also write some product notes on the blog, look back to see all is fart, superficial extreme. Basically not possible to use methodology to cultivate a product dog, mainly rely on: 1, talent, 2, life experience, 3, actual combat experience.

In other words, a (only) has the product dog talent (dog), did some and experience (hobby) roughly coincide with the project, about two years later, will be able to grow into a good product mastiff. Next, if he has the luck (trample dog excrement) to have the good project which has the foreground, but also can configure the essential resources, after several years, then arrives the salvaged-western fairyland. Of the product dogs, only a handful of them can get there, singing praises to the Manwe song in the villa's seat.

The rest of the rot into mud.

OK, look at the time, has been 5 months no one asked me a decent question, the strange zombie slightly lonely, this time reluctantly to answer.

1, project management is a part of the product dog work, coordination of resources and progress. However, in the mobile era, due to the trend of lightweight products, the difficulty of project management is decreasing, not the core ability of product dog.

2, imitation or plagiarism, is not a problem, the key is that you have no ideas. Do you have some ideas, and then use other people's product model, product design to achieve their own ideas, or see someone else, envy tight, then intend to follow? The latter can easily become Handan. If you understand this piece of (market environment, user situation) is shallow, copy who will be copied to death, on the contrary, it is likely to be creative split breeding-is also the foundation of the Internet's prosperity.

3, verify the idea, first of all to find the key point where. If the key point in product design, the first prototype, and even a visual manuscript to be interviewed; if the key points in the product model, the path is communicated, a set of logic to convince others, if the key point in the product operation, then to prepare the operational resources Bai.

The example you mentioned seems to focus on the product model. From the case of these years, model breakthrough is the hardest and most difficult, more common or rely on product design or operation to Gongchenglvede. Therefore, it is not enough to use the brain, as a climber, it is not necessarily not the challenge of the world perilous peak.

Finally said Han digression. When you mention your "product innovation ability is zero", I think innovation is not the core competitiveness of product dogs. Product dog's vocation is to meet market demand, if excessive emphasis on innovation! revolution! I'm afraid it's a service to vanity more. Innovation is certainly a good thing, but it is only one way to solve the problem, focusing on "solving problems" rather than "people without me". To take the innovation thing too seriously, is essentially romantic self-motivation, feel that I'm changing the world, I'm doing something really great ... Unfortunately, this is also a variant of chicken soup. Coax oneself happy nothing, too attached to this but will lose sight of focus.

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