Steve Jobs pulls jobs off the altar

Yangtze River Business News Weibo there is a famous joke, the human desire of Apple, the first temptation to Eve, the second one to wake Up Newton, the third in the hands of jobs. A mythical cult of Apple and its founder Steve Jobs is underway. The image of passion, demon, perfectionism, desire, talent, artistic temperament and violent temper is almost the "Facebook" of jobs in popular rhetoric. "Steve Jobs", launched by Shanghai University of Finance and economics recently, tried to pull him down the altar, "to see where we can learn, not just to worship." "Steve Jobs" in 1997 jobs in the depths of Apple into a narrative point of view, the life of jobs and associated with the spiritual activities of the description and a controlled exposition. In the biography of jobs, readers can read some of the twists and turns in past materials that Mr. Jobs himself and his team have been "defending against". For example, after Steve Jobs was expelled from Apple, the western media, which had brought him to the altar, described how the common of his private life had been ridiculed; for 1997, when Apple fell to the bottom, , when the Board considered the need to invite jobs, the Chairman of the board, Maik Makula, revealed the rapid and complex psychological reality, and so on, made the content of the biography appear rich and speculative.