Stock-taking express enterprises to do electrical business: Shentong "Back from the Dead"

About this time since last year, as the electronic commerce industry downstream industry chain express industry since last year have played Cross-border, the sea Test hydro-electric operators. After more than a year of development, express electric business progress? Hunting Cloud Network Inventory Express industry to enter the current status of the electricity business.

Shentong "dead."

In May 2012, the news of the entry into the electricity business began to flow out. Shentong Express Marketing Director Xia Zubin first disclosed the project. "Love to buy the net Super" at the end of July officially online.

According to the public report, "Love to buy a network Super" site positioning mode and shop 1th similar to the main food, daily-type goods, department stores and small household appliances as a supplement. At that time, Shen Tong Express the relevant person said, will be the first to do the market in Zhejiang Province, and then into other provinces.

For the "Love to buy the net Super", the first investment nearly 50 million yuan, from the same industry dug more than 100 elite workers to form a new company. But the site was closed for only 2 months and the domain name was also registered.

Xichunyang in response to love to buy a network super closed, said, the beginning of the line that the product category is too miscellaneous, after the line does appear a variety of problems, so decisive stop to adjust. As for the electric dealer This direction, Shentong did not give up, is currently making category adjustment, want to take the fine route. Also Xichunyang said, as for love to buy the net when "Resurrection", there is no timetable.

Although Xichunyang orally said there is no timetable for the Shang, but recently, the survey found that Shentong early through the formation of another new Web site in the form of "quietly" to start the electric business.

All delicious belong to Henan Shentong, is currently a flagship fruit sales of the electric business website. Hunting Cloud Network survey found that in fact all delicious early last June can be low-key operation, at that time the name for all excellent products, the main concept of clothing and home sales of special shopping mall. Because it is not exposed in the industry, so this site is not known to the industry. After a year of testing water, all excellent products have been completely transformed into the main fruit of the electricity business site, and renamed for all Delicious.

It's all delicious. The main service range is Zhengzhou. Shentong's electric business dream has shrunk sharply.

Shun Fung has another plot

Shun Fung selected May 31 last year officially online. More than 7,000 kinds of existing goods, of which 85% are imported food, including fresh, beverage, snack snacks, cereals and oils, nutritional health products, maternal and child supplies.

In March this year, "Shun Fung Optimization" opened in Wuhan, Tianjin, Hangzhou, Nanjing, Suzhou, 5 of room temperature type of goods distribution business. In addition to the opening of the beginning of this year, Beijing, Shanghai, Guangzhou, Shenzhen, 4 food distribution business at room temperature, shun Fung preferred "normal temperature" product radiation surface has covered more than 9 cities.

As the leader of the express industry shun Fung, why also and the electric business enterprises to rob Jobs?

The reason for the fresh food as shun Fung involved in the beginning of the electrical business, Shun Fung Group vice President Li explained that other clothing, home appliances and other fields have been the Red Sea, compared with the food in fresh areas, because of the distribution of storage, transport equipment, temperature control requirements are relatively high, cold chain transport investment is more large, is still blue ocean.

Li Dong revealed that the current preferred 80% of the goods from overseas, 20% is the domestic preferred products. Overseas business to shun Fung's cost does not constitute too much burden, but reduced the original shun Fung from abroad to return the air cabin rate of the aircraft.

Industry insiders believe that Shun Fung Express involved in the food business is actually rejection, is intended to expand their breadth in the logistics field, involved in fresh cold chain distribution. At present, Shun Fung Express has been based on the optimal distribution of temperature control experience, in the broad and deep investment supervision cold storage, for Shun Fong and other electric operators to provide temperature distribution services. As a result, Shun Fung Group's food hygiene and fresh distribution business will be extended to other electrical operators. Li Dong revealed that, in fact, Shun Fung is already in the supply of another electric dealer for fresh food delivery.

Yuantong played the outsourcing

Shun Funchen to enter the electric business, flexible nature unwilling lonely. However, and the first two different is the water, Yuantong play out of outsourcing.

This February, Yuantong announced the launch of the electric service platform, Yuantong New Year's official website enabled domain name ytoxl.com online. April 2013 Yuantong Shanghai Cang first period formally put into use, the total area of 3 warehouses reached 12000 square meters. Before this, yuantong in the country has 72000 square meters of storage resources. It is reported that by the end of 2013, Yuantong Xinlong will be completed in the national warehousing layout.

Yuantong Xinlong Current main business includes two pieces, namely electronic commerce on behalf of the operation of services and warehousing integrated distribution services.

Yuantong Shanghai Company General manager Sun Jian said to the media, "different from other express companies in the site to sell things, we focus on providing customers with E-commerce one-stop service, the core is a warehouse with an integrated."

"The so-called one-stop service, is the use of Yuantong Xinlong current nationwide distribution of storage resources, and Yuantong Express seamless docking between." Real E-commerce ' warehouse ' and ' match ' to form a complete, seamless chain, thereby reducing customer logistics costs, to provide better services. ”

Xin-Xin-Xin is the Yuantong direct sales of the type of electric business site, hunting cloud network to inquire about its website traffic, currently only thousands of IP per day.

Industry reviews

CIC adviser Senior researcher Gao Boxuan said, the express industry net profit declining gradually, by virtue of warehousing and express delivery advantage, borrow electricity business's coat to carry on the transformation to encounter obviously to be compared with the electricity merchant's industrial structure adjustment to be simple.

"Express in the logistics industry pyramid position, from the International Express development history, professional express delivery enterprises to integrated logistics, further to the supply chain extension is the trend of industry development." FedEx, TNT currently in the integrated logistics phase, UPS and DHL has entered the supply chain phase. Domestic Express Company has started in this direction, Shun Fung has entered the food distribution, project Logistics field, in the direction of integrated logistics extension. In the market competition is more intense situation, still need time. ”

Fudan University School of Management Yuejun Army analysis that, "I express the company can make the electricity business to express doubt." "The Yuejun Army said that the electric dealer is the upstream industry of Express, the threshold is relatively high, express companies do not have this experience and talent, to have too many difficulties," and in the current situation, the electric business profit margin is not high, the development prospects are not optimistic, express enterprises to enter, really want to think clearly. " ”

Express Consulting expert Xu that "a logistics company to the supply chain level should be the highest." The practice of foreign express companies is to extend the diversification and specialization of the industrial chain by setting up various professional subsidiaries or business departments. Concentrating on a platform to do diversity is often bad. ”

Most people in the industry believe that it is still not good to judge the future of express into the electricity business, it will take time to observe. But certainly, the express company continuously adjusts the strategy to prove that the electricity merchant is not so good to do.