Stone industry station promotion experience to understand the industry background do a good job

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It is necessary to first understand the industry background. Our website China Stone Network Mall corresponding to the industry is stone. China is the world's largest stone industry. China's stone production is mainly distributed in the southern Fujian province, Guangdong province, east of Shandong Province, three stone production of large provinces, of which Fujian and Shandong as raw materials and processing of large provinces, while Guangdong is mainly engaged in the processing of imported stone, the three provinces accounted for China's stone production 85% of the production, mainly marble, granite products. There are at least tens of thousands of stone manufacturer enterprises in China. In Xiamen alone there are hundreds of large.

Stone is the subdivision area of building materials. Relatively unpopular industry, the audience is small, this to promote the network to bring a lot of difficulty. When taking over this website, the website still has a lot of problems. The problem is good, we are good to show their skill? The boss can see the score.

The first piece of content is, of course, website optimization.

After analysis, this site some basic SEO problems have not been handled well. This is common in traditional industries and corporate websites. Found address URL, site title, keywords, description, internal link structure, such as the big and small problems dozens of. Some of the problems with the program, our website program is developed by ourselves. function is perfect, but many places are not suitable for SEO. This is very much related to the programmer's not understanding of SEO. There are also some details about the user experience. Then combined with Baidu Index (http://index.baidu.com) and Baidu related search analysis to tidy up the keyword.

Stone 500 (homepage URL)

China Stone Net 500 (homepage URL)

Stone Net 400 (homepage URL)

China Stone 100 (homepage URL)

Marble 700 (corresponding URL)

Granite 400 (corresponding URL)

Limestone 300 (corresponding URL)

Sandstone 270 (corresponding URL)

...

URL is our site's address, including the corresponding homepage, channel page, column page, or even article page. Because what we're going to do is optimize the entire site, and the long Tail keyword optimization.

This is the stone related keywords and Baidu index (after the number, approximate value), you can see that the search volume is too small. This is a level of keywords, level Two, three more, I do not list here. This is the hottest word, Baidu request quantity is only small hundreds of. Even do Baidu first, one day only hundreds IP. So the main industry site to do long tail keyword.

Do business website optimization, data collation is also very important. Not only for their own research, but also to organize a weekly data for the boss to look over. I now have at least 5 EXCWL forms:

1. Website Day Data (Alexa website daily, Baidu Google included, website traffic, site routing, reverse link, etc.)

2. Site week data (Ibid., added to the search engines.) )

3. Peer site data (once a week)

4. Keyword tracking (once a day, Baidu Google, other search engines recorded in the weekly data is good.) )

5. Pay promotion Tracking (pay promotion effect tracking)

Chinaz Webmaster Tools, you can record the site ranking key words included in the competitor's website, such as commonly used data, no manual records, address http://mytool.chinaz.com

First insert a "stone" the figure of the keyword.

Y axis for Baidu ranked position, I took over this site from October 11. October 19 before the site "stone" no rankings, from the line map can be seen, October 25 after we enter the 3rd page of Baidu, after the first two weeks of the big shock, now enter the 2nd page. Soon we will definitely go to the first page and be in the front position. The other keywords are almost gone.

No picture, no truth. This is our website Alexa rankings. From October 18 820,000 to November 23 of 230,000, this score is OK.

Let me just say some of our specific work content.

I. Content

We have specialized editing staff, one day rolling update, Baidu included in the day, the current article published within an hour after the collection, query address Http://www.baidu.com/s?wd=site%3Awww.chinastone.com&lm=1

There is a designer of 2 programmers who can adjust and develop the website function in a short time. Recently on the "exhibition Information" channel, soon "stone Talent Network" will be online. We are the best in the industry in terms of website function.

Two. Search Engine optimization

Here mainly say outside the chain, because our site history is short, before how to operate. The PR of the website is 2. Industry website PR is generally more than 5, we can hardly change to good links. Is PR also updated? I'm in a hurry. Updated, we are at least 4-5. So friendship links, we do less, mainly or want to wait for PR update and then change. Do more is a one-way link. Now Yahoo's reverse link query, we are more than 20,000. Several of these sites are site-wide links because they are relatively large. We also set up a few blog, some people say that the effect of the blog is very poor, have effect on it, anyway, we have some time. There are some industry stations in the Yellow Pages, forums, blog replies, Baidu Encyclopedia. Baidu Encyclopedia you can go to search the "stone" "marble" and other industry words. We have links behind them. In addition our domain name also has the superiority, www.chinastone.com Chinese Stone's English, is good.

Three. Offline promotion

Soon before the head of the Stone Fair (head, Yunfu is China's largest 2 stone base) We have to pay a large price to do. Also invited a PR company. We search "Xiamen Stone Tong Network Technology Co., Ltd.", in NetEase, Hui Cong, building materials first network, A5, Quanzhou network, such as dozens of industry portals have our news articles. November 24, the boss returned to Turkey to participate in the stone exhibition, in the first half of 2011 to arrange to participate in 10 international exhibition of building materials, domestic fight for a leak.

I was doing web design, website promotion is new, welcome to exchange my QQ780525