Stone Mountain Video Application scenario and company future planning

As the video becomes the Network Foundation application, a large number of enterprises need to use their own network platform for video promotion, and the media and education industries need to build their own online network platform. Traditionally, companies need to spend a huge amount of money to buy bandwidth and servers, and then hire technology companies to build video management systems, and build an IT team to maintain and upgrade the system later, and finally the huge imbalance between inputs and outputs.

Stone Mountain is in this context, hit the enterprise self-built online video platform Pain Point, Xu Ping in 2011 founded the Stone Mountain video. Like many copy to country projects, the Stone Mountain video is the brightcove of the US, a company focused on the online video platform (OVP), which, in Xu Ping's words, is doing "a thorough SaaS model". They provide video transcoding, video storage, video distribution, video playback acceleration, video management, player customization, multi terminal support, advertising management, video playback statistical analysis, video encryption, copyright protection, and many other basic core function services.

Technical Team Background

Stone Mountain Video team members have been in the Enterprise Video service field of work experience, from the early start of several people's team to now dozens of people's team, members from Tsinghua, Peking University, Beihang, respectively, in the video, public cloud services, Internet, communications and other industries have 5-10 years of work experience.  The company's core research and development team are all from the former Brightcove China Research and Development Center. Company founder Xu Ping has served in the field of the United States most successful start-up companies Brightcove and European regional market share ranked first company Kit Digital. Has more than 10 years of video public cloud industry experience, 8 years of study and work experience in the United States, is the first to understand the enterprise-level online video platform in this field, and have in-depth understanding of industry experts.

Stone Mountain (Beijing) Technology Co., Ltd. CEO Xu Rock

The purpose and advantages of starting a business

When it comes to choosing Enterprise Cloud Video, Xu Ping said: "The most important reason for the creation of the Stone Mountain video should be the following two points: one feels that the service is truly valuable, it can help many enterprises to solve their pain points." I've noticed that many companies want to post videos on their websites, but the process of releasing video is technically cumbersome and involves a lot of finer technical points. For this reason, I think, if you can provide a service for the enterprise to help them release the video, it will certainly produce value. The second is, from my personal and our core team perspective, we have a very long time in such a subdivision area of accumulation. I have previously served in the United States a company called Brightcove, the company was just listed in 2012, the company has experienced a preliminary test of capital markets. In fact, I and the core members of our team have been in this company for a long time experience, the real accumulation of some practical experience.

As a start-up technology-oriented enterprises, the main advantage of Stone Mountain video is that we have practical experience in this field, in addition, as a software-level service provider, we have adopted a number of CDN, IDC for our infrastructure services to do the protection, through such means, We can quickly improve our competitiveness in the field of cloud computing, but also accumulate a large number of enterprise-class pay customers. In addition, we are in the era of migrating from Web end to mobile end, personal users or corporate users not only watch video on the PC, but also on the ipad or mobile phone, which brings some challenges to the multiple screen adaptation, the evolution of the entire ecosystem, making online video playback more complex. Flash video, for example, shows a clear black hole when playing on an Apple phone. And our PC-side, iOS system, as well as the Android system has a different encoding and transcoding format, detect the user is what end of the Internet, through the corresponding code flow push service to the final video viewer, this can be seamless experience of the multiple terminals.

Product architecture

Stone Mountain Video management platform set up on the Linux operating system, the bottom uses the database and distributed Message Queuing services, on this implementation of video transcoding, video retrieval, video management, player management, advertising management, statistical analysis and video slicing and other background services, at the same time the front-end implementation of the Web-based management platform, Video players and a variety of mobile clients. The front-end provides data communication through the HTTP Restful API provided in the background, and the format is JSON.

Bottom-tier services we use stable and efficient Linux as the underlying operating system, the specific distribution is the Ubuntu server version. On this basis, we choose the open source database MySQL as the database, the telecom-level stable and efficient distributed Message Queuing service RABBITMQ as message queue. Video Management Module Video Management module provides all the APIs related to video management, and calls the lower video transcoding module and the video retrieval module to provide services. Video upload, transcoding, retrieval, video category and tag management are all done in this module. Video Retrieval Module video Retrieval module uses the Open source Search service SOLR, providing external API interface similar to Web-service. The video management module, by sending an HTTP request, can index or retrieve video for a video resume, and a task periodically synchronizes video information from the database to SOLR. SOLR is a high-performance, Full-text Search server based on Lucene, providing a richer query language than Lucene, while achieving configurable, scalable, and optimized query performance. Video transcoding module Video transcoding module provides video transcoding and screenshot services. The module listens for Message Queuing to initiate a transcoding or screenshot task. The video management module sends the transcoding request to the message queue and executes the transcoding task by the video transcoding module. Through distributed message queue decoupling video Management module and transcoding module, it also realizes the level scalability of video transcoding function. When the video transcoding request is too much, it can increase the transcoding concurrency ability by increasing the video transcoding process.

Application Scenarios and company future planning

Our main customers include two major categories: first, the media, whether the print media, radio and television media, the Internet media have cooperated with us. Another major category of customers is online education, in this regard, we also have accumulated a large number of online education or distance education training institutions/schools, such as civil service Examination training, Bar examination training, English test training, yoga training, pet training and so on. Of course, the enterprise display is also a very potential market, as long as the company has its own official website, need to play video content (whether it is advertising, promotional film or CEO speech), may be used to our services. In this class of enterprises, we now have the actual customers have Volkswagen, Mercedes-Benz, Toshiba, Sony and so on. In fact, the more the brand quality and publicity requirements of the higher enterprises, the more likely to use our services.

Stone Mountain Video The main goal of the 1th and most important point, is in the product technology development, we feel that there are a lot of things to do in this field. This is a very emerging area, there are many technical products can continue to improve. At the same time service is vital to us, we are software-as-a-service, the focus is on this part of the service. Our real service good already have these customers, on this basis through the word of mouth effect and so on to win more customers and get their recognition, let more friends understand our industry, this is our most important goal at this stage.

In the next three years, the company's development goals are mainly aimed at product application progress and sales market share of the increase in two directions. In the product technology level to the enterprise-class video public Yunping as the foundation, open up the industry application, more close to the key industries of customer demand, will gradually launch video calls, interactive communication, customized statistical analysis and other customer concerns and needs of new applications; In the sales market share, the company will improve and develop nationwide sales system, Strive to achieve the industry market share of the first position.

Cloud Edge: China "cloud Pioneer" series serial number company name set up time Ceo/cto official microblogging products/directions 1. The Cloud adaptation 2012 Chen Ben
website is suitable for 2. Friends 2010  
Yao Hongyu
@ friends microblogging C, C + +, Java Product Development &NBSP
3. Aggregate Data
2010
Zole  
@ aggregated data-tube mobile data Service 4. Anchora 2009 Lu Weimin       

Mopaas and inpaas 
5. Fast enough 2012 years
Chiang Kai-miao @ fast enough technology  
Cloud storage
6. Evans Hai Hui
2012 Wu Kai
@ Evans OpenStack Public Cloud      &NBSP
7. Sohu Cloud 2011 Chu Yingbo
Sendcloud                 &NBSP
8. Lenovo Cloud Storage 2009 Luo Jinjin
Cloud storage 9. Nanjing Intelligence 2012 She Janxia
Large Data real-time analysis 10. Shanghai San He race 2012  
Golden Sword  

Cloud management, cloud storage               &NBSP
11. National Cloud Technology  
2010
Ji Kai
@ National Cloud Technology Cloud operating system               &NBSP
12. SSO365 2012 Jian               &NBSP

Cloud security, Cloud identity authentication  
13. Cloudil Cloud Solution 2001
Yes @ Century Ding Li  
Communications operator               &NBSP
14. Multiple Backup  
2013 Hu Maohua            
@ mu Lang cloud backup                 &NBSP
15. Shanghai Xincheng Software 2011 Wang                  
cloud-based build Station software supermarket  
16. Cloud Wisdom 2009 Yinjin @ Monitoring Treasure cloud monitoring, based on large data APM 17. Shenzhen Zeyun 2012 He Gianbin
High Performance Storage System 18. Shenzhen Zhi Guan 2004 Lu Huili  
Biological identification of hand veins, virtualization 19. Beijing Vauan Science and Technology 2009 Cao XUEWU @ Vauan Tech Mobile video Technology provider Note: August 25, 2014 update, Continuous updates ...