Stop flying Chat is really want to integrate

Recently, China Mobile users received the official message said, "The impact of business changes, since July 10, 2013, flying Chat will not be able to send and receive ' fly ' information, if you want to continue to contact with flying friends, please download the latest Letter letter client." "This short sentence is seen as a signal that China Mobile will stop flying to chat," he said. News, the public opinion quickly divided into two factions, supporting China's mobile side that the move is intended to fly chat and flying letter for integration, to seek greater development. But more voices fell to the "spit" side, they feel, first class network telephone business Jego, and then to class micro-letter business fly chat, China Mobile finally chose to give up, because of poor operation.

So far, the domestic three major operators in the most close to the internet, China Mobile company losses will mean that operators test water mobile internet first time. Some people say, "is the operator as a whole, why only the results of the move to win or lose?" "Because China Unicom and Chinese telecom, still just wandering in front of the internet, more unreliable."

Stop flying Chat is really want to integrate

At the 2012 China Mobile Global Developers Conference last year, China Mobile CEO Li said it was planning to build mobile internet companies and IoT companies. Six months later, mobile internet companies are still in the process of preparation, not yet listed.

Also at the developer conference, Li's OTT business, represented by micro-letters, is posing a threat to China's traditional mobile business. Six months later, mobile first was involved in the no origin of the "micro-letter fee storm." Recently, was a fly chat "Stop the Update" news to the cusp.

China Mobile insiders interviewed by the South have not used the term "stop operation" to describe the flying chat, only means to stop the update, the purpose is to work with the existing business to carry out the depth of the integration, the current business of flying chat to fly, and then give users "an app, full-service" experience.

This statement from within China Mobile, in a relatively uniform caliber, from different ways to spread out. It not only looks very decent, but also the "true words" of China's movement. A mobile letter business to provide business support engineers told the south are reporters, in fact, the function of flying is now able to completely cover fly chat, but the interface is somewhat different.

As China Mobile is involved in mobile internet "hundred feet" one, the user up to 100 million of the letter is the most successful. If the engineer said that is true, is the logic of China's movement, then the fly chat integrated in the advantages of the obvious letter, it can be the strength to a place.

However, it is not necessary for China Mobile to do so. Although regarded as the Internet recruits, but mobile and other recruits, it has a strong financial strength and technology research and development system, to raise a "flying chat" is not a problem. With the same strength of Tencent as an example, QQ and micro-letter also has a certain overlap between the relationship, theoretically a mobile phone QQ can contain all the micro-letter function. But Tencent has never thought of merging. Instead, think more about how to get these two modules out of a broad road.

Spears and shields on internet

Since the "food and clothing worry-free", and Tencent, such as the internet pioneer to do the role model, why China Mobile cut off flying chat? The more radical view of the industry is ——— development so far, the number of users flying chat tepid, China's mobile management do not know how to play down. China Mobile officials are reluctant to comment on this speculation, but from the birth of flying chat and the development process, how much can be discerned.

Tencent Micro-letter launched in 2011, a few months later, in the micro-letter started soon, China Mobile's most internet-minded people have seen its potential. Finally in September 2011, with the micro-letter very similar to China Mobile fly chat into the market.

8 months of time is not flying chat behind the micro-letter reason, because millet technology rice chat than micro-letter started earlier, repulse but micro-letter. In the user development mode, micro-letter and fly chat when the start is not the same ——— the former has QQ to do the user endorsement, the latter has a letter and 600 million mobile phone users. According to the number of unidentified mobile confirmed, fly chat current user only about 3 million, far less than micro-letter. Chicken ribs, tasteless, but food is indeed tasteless.

Suppose China Mobile to fly chat attitude is "give up", the crux is "at a loss", then the deeper reason is what? An outsourcing service provider close to China Mobile said that in the development of the Internet, the movement has always been permeated with a contradictory atmosphere, "on the one hand, we all know that even if the current business Day into the fight gold ' situation can also maintain a long time, or should go to the mobile Internet road, and even if it is a face, but also want to do the Internet business. However, the existing basic telecommunications operator mechanism, KPI assessment methods, high-level and the existing ideas and concerns, is not the Internet that set.

The collective difficulties of operators

As for the "face" question he mentioned, South reporters got the answer from an app developer. In some Internet gatherings or forums, operators will come, but the content of communication is not ' tune ', really have internet thinking people are difficult and operators to chat together, feel that they do not know. On the other hand, the operators inside the Internet, people want to get rid of this situation. ”

These contradictions are almost everywhere in every link. A move from an internet company to China finally, the people who jumped back to the traditional internet, said to reporters in the south, like micro-mail, skype These businesses will impact the original voice, SMS business, fly chat, flying letters These business theory will also and existing business "left and right". "You're doing it here, back." Other business modules put the cause of the performance down on your head, and the wrangling is endless. "He believes that these problems can not be solved one day, mobile is difficult to really go on the Internet road."

In addition, China Mobile fly chat "Folding Wing", also be regarded as operator Internet journey common difficulties. Because China Unicom, which has the weakest income, has no way to move too much on the Internet, Wang, China Telecom's chairman, just recently put forward "to use the Internet thinking to build the industrial chain." By contrast, China Mobile Internet experience is the richest, like the new and old business "left and right" this problem, Mobile will encounter, Telecom and Unicom will also encounter.

Reporter Fangnan

[Noun explanation]

Ott Business

OTT is the abbreviation for "over the top", which refers to the ball player (player) passing over their heads to reach their destination. That is, internet companies over operators, the development of a variety of video and data services based on open Internet business, so that operators become a simple "transmission pipeline", can not touch the value of transmission in the pipeline.