Stop staring at the set.

2013 is the most fire year, and the next few years mobile games will continue to experience a high-speed development period, the annual growth may be very scary.

But the market has created a group of big guys, and later people want to come in is not easy, in September this year, I received a data show that at that time, including in the research and development of the listed market, 2013 more than 5,000 tours.

According to one of my friends said, a hand tour if the promotion, and then buckle to channel costs, monthly revenue no more than tens of millions of dollars is not making money. Because the good platform is so few, now the distribution of the channel is particularly scary, 9:1 is a regular thing.

In such an industry, do you dare to go in again? And now each tyrants type of end-travel manufacturers also come in, you have no time this dividend, and no funds, talent this dividend, you go in to find death?

So since you have no money, no resources can not change the fact, then why not go to find the time dividend, now the TV screen has given you a time dividend opportunity.

How much is the chance of video games?

A few days ago, there is a Chinese electronics Chamber of Commerce Consumer Electronics Survey Office data is very interesting, the data is written, "domestic TV consumption demand after 10 years of rapid development, has now become saturated to 45 million units, the number of years of growth in the future will become more and more difficult, China's television industry is expected to see its first dip in consumption in 2014 and is expected to fall to 44 million units. ”

Seeing this, I take it for granted that video games are still out of the picture, and that the market is so small and the audience is leaning toward the coming year and children, of course.

But the report is interesting. In this place, it may only be "TV" rather than "Internet TV".

Last year, le-Vision, Millet, Skyworth & Archie Art A large number of TV manufacturers particularly lively, music, millet is a pure Internet Enterprise, Skyworth & Archie Art is also representative of Cross-border integration, plus for example, with the continent, Konka and other separate transformation, it is a bit of a noisy I can not stand.

So lively TV market, you say it saturated is true, but that is the old category TV market saturation, the new category has just begun.

And for these TV manufacturers, what is the most missing? Is it hardware technology? Obviously not, it's the content.

This content is definitely not like the audio and video content, but a full range of content, an Internet TV if the largest function or just to see the audio and video content, it simply does not call the new category.

He should be a full range of home entertainment terminals, and the game is clearly in the end of the proportion of the absolute force is very high.

And this TV audience may not be limited to middle-aged and older users, do not doubt the degree of enthusiasm for the new things, and it is likely that our industry will say, "I basically do not watch TV, I have more entertainment facilities, PAD, mobile phone, etc., so the television market can not get up." ”

But in fact, we are a group of atypical users. So, please stand another angle to see the problem.

I think that video games must be the next hot spot for the following reasons:

1, the sense of the video game and operation of the pleasure and the computer and mobile terminals is not at all a level of competition. Xbox One just came out to sell 1 million units, PS4 Also, this is not a niche market, the two core is the game's senses and the operation of the game pleasure.

2, Home Entertainment and "stand-alone mode" interaction compared to the more attractive is obviously the former. I said here that the single machine is including online games, because whether it is online or pure stand-alone, you are sitting in front of the computer.

Lol class games are known to be very hot, in many places, the home has a computer will be about good friends to play with the Internet café, why? This is a game atmosphere, playing together in the interactive atmosphere.

3, the life of the television decision, this is a very strong entrance. Generally speaking, the life of a smartphone is 1-2 years, and television is generally about 5 years, although the two now the price is almost, but television is a rational consumer goods, and mobile phone fashion products are different positioning.

4, do not underestimate the potential of the three or four-line city. For a family in a two or three-line city, television is just a demand, so what about computers? What about pad? When a TV can initially have the function of the computer, I only buy a TV can be, the computer can wait. And these markets for video game development potential is huge, dick Silk has always been the game users of the first camp.

5, the previous article has said, TV manufacturers are very short of content, when you have a good video game, I believe they will come up with resources to help you push.

6, Cheap TV box, this is a solution to the TV stock, but some of his basic functions or some, simple video games can also be loaded, and the volume of the box market can be huge.

So I can't see the reason why TV games don't fire This is undoubtedly the next hot spot, since the hand tour has been a sea of blood, why not now turn to the television, now the smart TV is still in the exploratory phase, the conditions are not mature, but the future is not a problem, so now is a perfect time, The time dividend is big. And I know the news, 360 cast a Shanghai in the TV game manufacturers, The perfect world also began to layout video games, millet and Jinshan reached a game of common operation agreement.

So don't hold the PC and move the end, the early rodeo bar.

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