Stop the recuperation this year the biggest electric dealer price war is imminent

Keen price war of the electric Business Circle, in the first half of this year generally entered the "recuperate" state. But this superficial silence will break in June. The biggest power supplier price war has been jianzaixianshang since this year. Jingdong Mall first launched the 10 anniversary of the shop, known as promotional efforts 10 years, Tencent Xun then launched a Sniper action-award "price report." Suning is also announced from 8th onwards all stores in the country and Tesco stores and easy to buy the same product price. Dangdang and Amazon also launched 400 million vouchers, comparison and other promotional activities. In this respect, the industry experts said that the price war on the electricity market is not big impact on the industry, but the families want to rob more users through this service, competition will be more intense.


　　


10 Anniversary Promotion


　　


as early as May 29, Jingdong Mall announced that in order to celebrate the 10 anniversary of the June 18 Jingdong Mall, Beijing East assembled million brands, launched a decade of the internet shopping promotions. Specifically, Jingdong Store will continue from June 1 until June 30, including books and audio-visual, computer, digital, mobile phones, home appliances, home decoration, apparel, mother and child toys, food, jewelry, automotive supplies, personal care cosmetics and virtual products, including 13 categories, millions of kinds of goods, Will be launched in a phased and large-scale promotional activities.


　　


according to the introduction, June 1 from the Beijing-east into the three-day start, the book to carry out the whole category of audio-visual promotions. The following 4th ~ 6th, the 3C Full court as low as 50 percent; June 7 ~ 9th, Personal Care Cosmetics, mother and child clothing 50 percent strong attack; June 10 ~ 16th, home appliances (including small appliances), mobile phones and furniture and other categories launched "7 days 7 nights 700 million" activities, delivery coupons, full reduction, straight, return, etc. June 17 ~ 19th of the 3-day "old Liu Special" will be the store celebrates the month to climax.


　　


Interestingly, on the last day of May, Jingdong and Suning were suddenly on the internet in the afternoon. May 31 Night 7:59, Beijing East official micro-blog Posted Red war posts, two characters "do not make", the next book "June, there are and only Jing Dong." This announced the June store celebration staged. And in the evening 9:25, Suning easy to buy official Weibo, the same to paste the game, the red into blue, the title to: June, speed, and the Jingdong "don't make" changed to "Don't panic."


　　


Suning again raise line the same price big flag


　　


Suning Tesco in micro-blog on the response to the Beijing-East war post by netizens as "quite internet talent." In specific challenges, Su Ning also no weakness, announced from 8th this month, all Suning stores in the country and Tesco store sales of all the goods will be with suning easy to purchase the same price. Suning said this is the country's first large-scale retailer full implementation of the same price line, to help break the physical retail in the transformation of the development of the channel with their own electric power channels.


　　


Suning, Suning Line is based on the same price is established in the O2O (line to line) on the basis of integration, in the inventory, logistics and services resources sharing, the whole channel, full cost accounting, which formed the cost advantage of Suning O2O. Suning also stressed that the line with the same price is suning long-term basic business policy, Suning wants to take this move to change consumer shopping behavior, to break the myth of online shopping low price, and promote the retail industry transformation.


　　


Xun dead Knock Jing Dong with Award "report"


　　


face Jingdong Vengeance, Xun Network also released ruthless words, said June 8 to 30th will launch a prize price report, consumers if found that the same product in Xun price higher than Jingdong, can launch a report, Xun once verified, will immediately reduce prices, and give consumers points or vouchers reward.


　　


Xun's move is also seen as a direct response to the Beijing-East promotion campaign. Previously, Jingdong Mall chief market officer Lan Ye said in the internal Mail, June Beijing East will be 24 hours real-time monitoring market price changes, timely adjustment of price.


　　


in fact, before the announcement of the 10 anniversary of the Beijing-east, Xun has announced that from May 20 to June 8, the Xun network will be launched the largest promotional in history, the sale of more than 70 million Yuan coupons, is expected to total concessions will reach 700 million yuan. Commercial newspaper reporter also learned that Xun also timely adjust the pace of promotion, the activity named "June Knife Action", meaning whether from the activities of the category or time, with the Beijing East launched "close hand-to-hand combat."


　　


Dangdang Amazon to follow


　　


Seeing their peers busy this month, Dangdang, Amazon and other established electric business sites have been followed up. Commercial newspaper reporter learned from Dangdang, the whole June, Dangdang will be phased in books, clothing, baby and beauty makeup, such as the whole category of "price war", which is the main weapons are books, clothing two "knives." And the only product will be the tail of the expansion of the brand will be 30 percent promotion, Dangdang also specializes in 50 million prime time TV ads for the tail goods, and also will put 400 million yuan shopping vouchers.


　　


Amazon announced this month from 1st to 30th will start "This summer Z low" parity month. According to the introduction, June 1 ~ 3rd, Amazon 200,000 best-selling book 49 percent caps; 4th ~ 6th, Amazon full range of electronic products special promotions, mobile phones, computers, cameras, digital audio and video from time to Time to kill; 7th ~ 9th, Amazon daily necessities promotional gala, mother and child products are introduced by the reduction, special, second kill activities and other promotions.


　　


Day Cat Electrical City "6 18" in the fun


　　


look at the electric business peers are hard to prepare for, domestic electric business boss Alibaba under the day cat, Taobao what action? Prior to the supplier has been said to have received a verbal phone call, warning them to participate in the Beijing-East promotion will not be able to participate in the cat's annual "Double 11" big promotion.


　　


yesterday and another news that Taobao will be in Beijing East "6 18" day, so as to avoid the day pit fee and the minimum commission of the way to attract businesses to gather cost-effective, in order to sniper Beijing east.


　　


for the above statement, yesterday Ali PR people to the commercial press to deny, rhetorical question "Is it necessary?" However, the personage confirmed to the reporter, the Day cat electrical Appliance City will launch the promotion activity on the day of "6 18", but the concrete policy has not been released yet.


　　


for the major electric dealers launched promotional activities, yesterday, a consumer to the commercial news reporter said that there is certainly a good thing, but also worry about line online under the same product, even if the comparison of prices may not find the same product.


　　


extension


　　


In addition to the parity also enhance the distribution experience


　　


This year's electric business war in addition to spell price, the appliance business also in the logistics and distribution and so hard.


　　


Logistics May 31 early morning officially launched the "Night with", "Speed Tatsu" and other distribution services, now, as long as consumers in the day before 15 o'clock and tick "19:00~22:00" time distribution, Jingdong can arrange distribution in the day 19:00~22:00 door-to-door. But the service currently only covers Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang six core cities, but continue to expand the scope of services. According to the introduction, "Night Match" is the original "211 Limited" service upgrade.


　　


newspaper reporter also learned that, just last month, Jingdong and Xun in the struggle for logistics and distribution service experience on a spit battle. Last month, 9th, Beijing East said it is preparing a day four send "speed Tatsu" service, will achieve three-hour merchandise delivery, compared to the previous "211 limit up" faster than twice times.


　　


Xun that the reason why the BoE pushed "one day four to send", is the end of last year Xun into Beijing three to the east caused the pressure, the introduction of response measures. There are people in the industry said that the Beijing-east one day four send and did not limit the category and region, more is aimed at competitors of a hype.


　　


at present, Xun in Shanghai, Beijing, Shenzhen, Guangzhou, Chongqing, Wuhan and other 20 storage centers can cover the city to provide "lightning" services, including one day three send, a day two send, a day a delivery service. On this basis, Xun network recently began to try to open its warehousing and logistics system to third party merchants.


　　


Suning is pointed out that suning line in the logistics resources to achieve synchronous sharing, so as to achieve the maximum efficiency of internal resource use.


　　


Ma's play is not the same, just last week, Alibaba Group announced the joint Yintai, Fosun Group, such as the establishment of the rookie network technology companies, to establish an intelligent backbone network to solve the distribution problems, domestic network shopping distribution is expected to reach in 10 years after the purchase of any local network 24 hours after receiving the goods.


　　


Analysis


　　


large pattern invariant subdivision domain contention share


　　


This year is not the electric dealers around Jingdong store celebrates the first year of price war, the difference is that last year, the major involved in the siege of the Beijing-east of the electric dealers are more follow the bandwagon. Ruzenwang, an analyst, said in an interview with a newspaper reporter yesterday that this year other electric dealers in the promotion strategy, manner, category and so on more fully prepared, the electric business industry gradually formed in the first half of June there are promotions, the second half of November has "double 11" promotional industry habits.


　　


Ruzenwang said that last June's big promotion to Jingdong has the very big help, has made its open platform to develop rapidly, and has played the bigger role in this year, and after this year's development, the Beijing-east platform develops to possibly threaten the day cat mall. And the 3C field also from the beginning of the Beijing-east to dominate the development for its many more competitors, such as the rise of the last year, Suning easy to buy, as well as the first half of this year also in the 3C area of the rise of the Xun.


　　


Ruzenwang predicts that this year's June promotions have little impact on the big industry pattern, but that the share of the segment is still unavoidable, and promotions are often the most effective way to rob shares. His example, although the Xun 3C has been ranked second, but still has a big gap with Jingdong, still want to rob some share through the price war; Although the Beijing-East open platform has also developed, but the sky cat is still a single big, jingdong of course want a bigger platform, so through promotional rob.


　　


Ruzenwang also said that, in fact, in the current development of the electric business, many users have the habit of buying, and then to scramble for shares, the actual difficulty is much more. The competition of electric power business is not only the price of competition, but also the competitive of sales, the competition of share, the competition of operation, the need for better service and finer, so we all attach importance to the experience of logistics and distribution, and the competition enters into a crucial stage.


　　


under the current fierce competition background, what kind of electric business is most likely to encounter elimination? In this respect, Ruzenwang said, the big industry pattern formed, who die is not easy, for example, Dangdang and Amazon, although the overall volume is smaller, but still have their own advantages, there is a very stable user base, survival will not have problems, they need to consider how to increase the user base, rich category, how to profit.