Stop thinking elephants are condoms!

It has been more than April before the first appearance of the security elephant in 36 krypton. While the industry's Spice Electric trader "Spring Hall" to announce the second round of 60 million financing opportunities, I return to visit the Elephant founder Liu Kenan. It's not surprising to me that the investment circle is getting hot and fast to complete a round of 5 million dollar financing. Unexpectedly, Liu Kenan in the interview by pointing to the cups, tables, chairs and so on to describe to me what they can improve. In other words, elephants seem to have become clearer about their position in recent months, no longer confined to the sex industry, but positioned as a "mass consumer" company.

First talk about financing information. The elephant this round of 5 million dollars basically is did not spend how long time to get, the share that sell is not much, finally decided to come down is three investment organization. Due to the lack of confidentiality period, Liu Kenan did not specifically disclose the agency information.

The main purpose of financing is to upgrade services, and logistics is the key to service. Liu to the elephant logistics experience a positioning is "customer want when delivery on when delivery", experience similar to Jingdong, the method will and various channels of cooperation. Elephants are currently in Beijing to test the community distribution shop model (has not yet begun to implement the formal implementation), the basic can be done in the customer orders 15 minutes to 45 minutes after delivery, than their own outside the community to buy a trip faster. On the purchase process, the elephant has now supported the PC-side micro-scan code payment, while the mobile end can be paid through the micro-service number purchase.

Another place to experience ascension may not be visible now. Elephants in the last period of time dedicated to the German fashion electric dealer Zalando visit, learning its BI system, back to build a, you can do finance, operations, sales, channels and other aspects of data analysis. In addition, they also bought a set of ecstore spend hundreds of thousands of of the code, based on this code developed a new version of the site can not only carry more traffic, but also docking CRM, order relationship system, logistics system, member systems, etc., equivalent to the entire business of the brain.

Everyone seems to care about elephant sales. Liu Kenan said that the current elephant in the first batch of tens of thousands of boxes have been sold out, the daily order volume in 400 to 500. Next month, the second batch of hundreds of thousands of boxes will be online. In addition, the second edition of the Elephant Condom will be launched next month. This edition is mainly based on the user of the first version of the recommendations made by some improvements. At the beginning, the 0.01mm slim condom we mentioned might be available in the next release.

Rigid information is over, we say more virtual "vision"-to build consumer goods companies. Actually also is not empty, because heard the team has already started in the sex product accident the research and development of the consumer goods, this kind of consumer goods is every day everybody can use, the experience may be the direct stab pain point. But it has not been announced, so it is inconvenient to disclose. In fact, the elephant is doing to enhance the logistics experience, and the offline channels to talk about cooperation, the purpose is to pave the way for the future.

Team, from the initial 4 people to the present, the elephant has 14 employees, including a product experience Division Oh!