Storage of the sea: the use of Enterprise Micro-blog marketing skills to share

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When Renren and happy net in China hit, many Internet industry experts concluded that this is China's SNS. Time passes by, when Weibo this new media appeared in China that moment, who also did not think, now micro Bo in the domestic unexpectedly is such a fire, as Tencent's Ma said, "China's SNS is Weibo." As a social networking service, when it comes to Weibo, Twitter has to be mentioned as the first microblog of a 175 million-registered user, which occupies the head of a foreign microblog business, while in China the most popular is Sina Weibo and Tencent Weibo. Now, these two microblogging users are already billions of subscribers.

Such a rapid development momentum will inevitably delay the birth of many industrial chains, more and more enterprises began to pay attention to micro-blog, the organization of micro-blog team, using micro-blog to promote their company's brand and products, micro-blog marketing has become the hottest means of promotion. However, microblogging marketing is still very immature, now the comparison system of enterprise microblogging marketing method is still too early, everything is still groping stage. But looking at the current trend of the overall development of micro-blogging micro-blog micro-blogging is still traceable.

The positioning of enterprise Weibo

Sign up for an official microblog named after a business name or product, the main publishing company's official information, product dynamics, etc., for the enterprise official Weibo account, corporate executives and in the industry influential people to apply for certification, this can form a more authoritative and good image, the release of information also let users feel real, easy to spread. Fun Play Network is a good example, the following figure:

Second, increase fans

1. There are many ways to increase the number of followers of Weibo, can start from within the company, so that internal employees to open their own micro-blog and listen to the company's official account, you can also invite interested friends around you to become fans, the company's official account on the corporate website, so that interested users to actively listen to, To get the latest information.

2. If the Tencent Weibo is opened, the early stage can be increased by simple mutual listening to the audience, in the topic of mutual Listening Brigade to find active users active listening, generally in the mutual listening Brigade is to increase the audience interested in users, so you actively listen back to listen to the rate is also quite high, but at the same time Tencent also has restrictions, Now only listen to 100 a day, for enterprise micro-blog operators, this is far from meet the demand, how to break the listening limit is the biggest problem. In fact, quite simply, we can listen to it in other ways, for example, QQ space, mobile phone client, so don't worry about the restricted problem, I tried, through this method can reach 2000 listeners a day, but because of the particularity of Enterprise Weibo, so we still have to consider account security problems, Can reduce some guarantee account not to be blocked.

3. If Sina Weibo, the early stage can also be through the way of mutual powder to increase fans, but now Sina for mutual powder mechanism is more stringent, now in the mutual powder topic, often appear in the input verification code prompts, this not only test people's patience also greatly affected the efficiency of the mutual powder, the implementation of a slightly poor person is easy to give up.

At present, Sina Micro-bo Mutual powder relatively fast way is obtained by micro-group, earlier can add some active mutual powder micro-group, release the information of mutual powder, because in the micro-group are the demand for mutual powder users, so it is easy to get attention, this is what I know the current Sina Weibo increase fans the fastest way, If someone knows better ways to welcome supplements.

Iii. Content Update

After having a certain audience base, you can post some good content, let the user broadcast or comment, compared to the larger companies, each send a piece of content can let their internal staff to participate in the broadcast. Enterprise Micro-Blog content must be valuable, not hair, want to send anything, because the enterprise micro-Bo is equivalent to the company's spokesman, once said the wrong thing, the consequences can be imagined.

In addition, the content of the release is as diverse as possible, content can be combined graphics and text, to the user a good browsing experience, for a certain characteristics of the content can be appropriate to add topics or labels, in favor of micro-BO search, you can properly interspersed with some ads, should not blindly publish ads, so that only users will be disgusted, and eventually spit.

Iv. Active Interaction

Because of the particularity of Weibo, greatly narrowing the distance between enterprises and consumers, consumers in the use of products provided by enterprises, can use micro-bo to communicate feedback to the enterprise, and enterprises can also encounter problems in some products, the message to consumers, to eliminate their doubts, thus avoiding the spread in the crowd. So it's important to keep interacting.

Active interaction can be more involved in the user's forwarding and comments, timely to the industry related topics to express their views, and actively contact with users. In addition, can also regularly plan some micro-blogging activities, to provide some free prizes, not only can increase the exposure of corporate brands can also bring the rapid growth of corporate micro-BO audience, increase user loyalty.

V. Other details

A good enterprise Weibo account details are essential to improve, such as head, label, description, skin settings.

Avatar: Can combine the logo of the enterprise, let the user deepen the impression to the Enterprise brand

Tags: add industry-related labels, attract users with common tags to listen to

Description: Can be an introduction to the company or product,

Skin: For the company's official micro-blog to develop specific skin, in the picture can be coupled with the enterprise's service advantages, telephone and so on, increase the company's exposure rate.

Final Summary:

Enterprise Micro-Blog operation is a long-term process, the maintenance of Enterprise Micro-Bo can not be a quick success, you have to understand the purpose of doing Business micro-blog, what can be done to the enterprise to bring? What does each piece of content want to convey to the user? These are the need to accumulate slowly, only the continuous in-depth research and learning, In order to better use the Enterprise Micro-blog to create more value for the enterprise.

This article first microblogging marketing Research institute: http://www.weiboyx.com/weiboyx/20110817163.html (reprint please keep)