Store 1th will be in deep cooperation with Wal-Mart

Absrtact: In the past for the Wal-Mart relationship to conceal the 1th shop, finally dared to respond directly, when the reporter asked about Wal-Mart in the presence of a lot of shops, such as whether to affect the shop 1th, the number 1th store Chairman Gege no longer evasive, 1th shop is the Wo

In the past, store 1th, which has been secretive about Wal-Mart relations, finally dared to respond directly, when the reporter asked about Wal-Mart in a number of "close" and other acts of the 1th shop has an impact on the problem, the number 1th store Chairman Gege no longer evasive, shop 1th is Wal-Mart Online is an important supplement, The next 1th stores will be in deep cooperation with Wal-Mart in O2O, although there is no detailed cooperation, but we see Wal-Mart's impact on shop 1th has been deepening.

In the past 2015, as the industry's two major giants Ali, Jingdong listing, as well as vertical category of the spring Breeze, for the platform of the electric business is not good to go, although from the beginning of 2014, Shop No. 1th and when the platform related category of mutual settlement, can also mean holding group heating, but from the platform itself, Their own development is particularly important.

What does store 1th do this year?

For the electric business platform, the annual GMV is the scale of the turnover is particularly critical, for the specific turnover of Shop No. 1th, Gege said, due to internal regulations and can not be disclosed, but the growth is very obvious. He stressed that the past 2014 for the entire Electric business and shop 1th, is a bumper year.

For the harvest in the mouth, he explained, "and for the 6-year business of shop 1th, from category expansion to mobile layout, from regional expansion to business model innovation, as well as large data applications, store 1th in this year to go more calm, more vigorous", by the end of 2014, shop 1th online sales of goods over 8 million, Have registered users close to 90 million, mobile registered users more than 36 million, orders accounted for more than 40%; in the National 8 major cities to achieve the day up, 166 cities to achieve the next day, in 11 cities to achieve the import of 58 yuan of goods mail.

Gege also gave evidence of the quality of service survey data, according to the oc&c of the 2013 and 2014 e-commerce and department store rankings, released by consulting firm, the number 1th stores in 2014 ranked 9th, up 3 from 2013; in E-commerce companies, 2014 No. 1th Store ranked 4th (the business operator ranked 3rd), flat with 2013.

How to redefine the concept of "online supermarket"

Store 1th from the inception of the "so-called ' online supermarket ', is the internet to meet consumers anytime, anywhere supermarket demand." ”

The concept of the supermarket in the user's mind must be a large and rich product category, and must be the main necessities of life. We learned from store 1th that in terms of commodity richness, the category doubled in 2013, selling more than 8 million kinds of goods, covering food and beverages, beverages, fresh, imported food and other classifications, compared to only 230,000 kinds of goods in the traditional offline supermarket, it is true in the user shopping provides a very adequate choice.

"Food, especially imported food, and mobile phone classification is very popular with consumers, fresh, popular department stores, the classification of the development of the United States quickly." "Gege said.

How to carry out the O2O of mobile electric business

It is understood that up to the end of 2014, 1th stores have mobile registered users more than 36 million, orders accounted for more than 40%. During the "Handheld 1th Carnival" on May 18, mobile-end sales overtook the PC side for the first time, accounting for 54%. In the double 11 period, the number of mobile customers in shop 1th is up to 57.7%.

"2015, we will continue to strive to build China's most competitive ' online supermarket ', and on this basis, the 1th shop into a set of supermarkets, malls, special stores, professional stores in one of the online shopping center." In addition to continuing with the category expansion and mobile end of the force, we will also through a differentiated pricing strategy to provide consumers with a better shopping experience. "Gege revealed.

For the O2O layout, shop 1th has launched its first O2O practice project in Shanghai--Cosco Bay City Community Experience Shop, covers the delivery center, customer pick-up point, marketing center, such as the three main theme functions, then, shop 1th after another in the ancient US bay, north New Jing and other areas of the additional online community experience shop, and launched the "Community Corps" service, The fastest delivery within the community can be achieved within 3 hours. December, store 1th in the "community group" based on the launch of "residential" services, Shanghai in the central ring consumers on the day before 16:00 through the 1th shop Mobile client selected areas under the list, you can enjoy the quality of fresh products and other livelihood goods on the day of the package mailed home.

Gege revealed that 2015 will be increased in the O2O service investment, Will and Wal-Mart in O2O services to carry out in-depth cooperation, but for the electric business, how from the past online battlefield to the offline transfer, this is also placed in the face of Ali, Jingdong before the problem.