Store No. 1th doesn't play a price war but a value war.

The topic of price warfare is never outdated. Recently, the 1th store chairman Gege and CEO Liu Junling once again to the electric business of the price war gave his own point of view 1th shop does not play price war, only play value war.

Gege thinks, the price war is a gimmick, actually still must do the basic work, the customer experience completes. Liu said that store 1th is concerned with sustainable, scalable processes rather than short-term benefits. "The current price war is a gimmick, is the irrational behavior of the electric business industry." Through the price war for 0 margin sales, if you can do is excellent electrical business, if you can not do it, you should really do things, to provide customers with good service. "Liu Junling said.

For this price war, Gege in many occasions have said that the price war is irrational competition, and shop 1th to do is to create a healthy "ecological circle", not to burn money to fight price, but by optimizing the supply chain, logistics and distribution, such as reducing costs, really let consumers get benefits. Take the 1th shop Half-day management system as an example, in the past processing an order takes several 10 minutes, and now on average is less than 100 seconds. The use of the system to integrate a large number of orders, divided into waves of uniform picking, unified and then decomposition, the process is very fast, in saving the human cost and time, greatly reducing the cost of goods.

"Store 1th is also very concerned about prices, although not involved in the price war, but it is in real terms, really low price," Liu Junling said, "Shop 1th has set up a parity team to enable price intelligent system PiS. In the dual cooperation of software and hardware, the real time study all commodity price elasticity, including competitor's price, then decides the 1th shop product price, carries on the dynamic real-time adjustment. "With advanced system and business model, store 1th will be the value of the customer's hands, low-key forward, rational management."

Commercial newspaper reporter Chong Xiao Meng