Store O2O, do not just merchandise trading

February 13 News, in the medium and large cities to reach the saturation of the electric dealers, invariably will look to the county and rural areas of this incremental market. O2O This mode allows all electrical Shangdou to start from the line, the traditional business also began to Internet. Electric business combined with O2O, in the promotion of the policy, the rural electric dealers to become the electric dealers scramble to grab food "sweet cakes."

 


said that, the electric dealers from the brush wall to and the supermarket contract, just the electricity business name hit the country, really can achieve large-scale transactions few, want to achieve "indispensable" or "survival" in the current is a dream. The early stage of rural electrical business is to transform the electric business environment and change the habits of life, and in this to the checkpoint, the Internet business seems to be helpless, those who are transforming the traditional business is more eye-catching, such as Su ning. In the author's opinion, Suning in the rural power business has been leading the electric business, looking back, the current electric business giants may not be able to do Su ning.


 


store O2O, do not just merchandise trading


 


in a business O2O strategy, whether it is for large, medium or three or four-line cities, O2O are mostly connected with people, goods and services, goods stop in the daily sales, fresh and electrical appliances, service stop at the delivery of everyone. At present, in addition to Su Ning can creatively launch REITs products, store properties such as real estate also as a commodity to trade, this is the industry's first case.


 


So-called REITs is a kind of trust fund, which collects the funds of a particular majority of investors in the form of issuing income vouchers, manages the real estate investment by a specialized investment institution, and distributes the integrated income of the investment to the investors in proportion. At present, Suning has 11 stores to realize REITs, Suning is based on 11 stores, but not directly holding Suningyun store property and other assets, but through private equity holdings of these properties, the share of private capital as a basic asset to set up asset-backed securities. Through such trading mechanism, suning will achieve more than 1.3 billion yuan net income after taxes. In the future, Suning can realize tens of thousands of stores nationwide REITs mode, cash flow is not a problem.


 


REITs is a way of withdrawing capital, helping specialized commercial property developers unload property-holding costs, instead concentrating on improving operational efficiency and building quality for long-term benefits. Obviously, the O2O model of Jingdong, hey and the community can not do this in the short term of property, it is important that this model will achieve cash inflow and increase operating capital.


 


also do rural electricity business, can sink is the key


 


from the first half of last year's collective brush Wall, the major electric power companies have targeted the rural growth market. While the electricity dealers are using all kinds of offline resources to surprise the market, sinking is still a problem, in other words, whether the electricity dealers can provide better service for the people, this is a problem. Compared to the Beijing-east million supermarkets signed and convenient fast luck, Suning recently launched a county-town can join the easy to buy a service station, the channel further sinking.


 


January 23, Suning easy to buy the first self-service station settled Suqian Yanghe, the same day, Yancheng Gang service station also open the door. This means that suning rural electric business development into the two models of joint development phase, at the same time, its county town network construction layout is also fully accelerated. Data show that the opening only 7 hours of Yanghe suning easy to purchase service stations to break 7000 people, orders more than 2700 order, sales reached 300,000, the largest order amount of up to 15,000 yuan. Among them, the oldest consumers are 85 years old, this set of data can see the county town market consumption potential. According to incomplete statistics, there are more than 3000 farmers apply to join Suning easy to purchase service stations.


 

To
rural power suppliers, we need to reform the electric business environment and change people's consumption habits


 


to enter the 三、四级 market and even the county and township market, is from the stock market into the incremental market. The first problem of entering this market is to change people's life style and build electric quotient environment. Rural consumers live more decentralized, lower order density, most of the current logistics companies can not reach, at the same time, many rural consumers are not familiar with the Internet, which led to rural consumers difficult to enjoy with the city consumers the same convenient door-to-door and after-sales service.


 


At the end of last year, the Ministry of Finance and the Ministry of Commerce issued the "on the implementation of E-commerce into rural comprehensive demonstration of the notice", the notice requires 8 key provinces such as Jiangsu to expand electronic commerce in industrial products to the countryside and agricultural goods into the two-way circulation network, realize the integration of online and offline transactions, speed up the transformation of Improve the network purchase, payment, electronic settlement and delivery service functions, to get through the rural E-commerce "last kilometer." Policy-driven, the other reason for the big electric power companies to enter the rural market. It should be said that since 2014, Suning will be the original three or four-level market purchasing point, after-sales service outlets, such as upgrading, the introduction of a large number of sales, logistics, after-sale, customer service, investment and other functions as one of suning easy to purchase service stations, currently in the country has more than 1000.


 


Besides changing the environment of rural electric business, it is more important to change the consumption habits of all rural people. Yanghe Suning easy to buy a service station has a 52-year-old customer, and finally in the help of Suning employees, through Suning easy to buy the client suddenly bought tens of thousands of dollars of merchandise. To develop rural power suppliers, it is necessary to have similar promotion to make a real effect.


 


store O2O can do, need to continuously optimize and upgrade


 


Suningyun Business is a traditional enterprise transformation, on the one hand, to the Internet, on the other hand, the traditional store optimization and upgrade. The transformation of the store and the new store is different, it is necessary to all the original network of models and properties of the replacement and upgrade, including services and staff training and so on.


 


Suningyun business Since the line, has been to promote the Internet store transformation, with free stickers, store experience, rest areas such as a series of transformation of the online store flow. Through the display, experience, payment, distribution and so on a series of online shopping experience, offline store sales also ushered in the rapid growth of the Internet after the transformation. Therefore, at this point, the traditional business although the Internet process is slow, but also with the inherent advantages, this is the Internet merchants do not have the landing transformation.


 


Overall, although Su Ning is the transformation of the electric business enterprise, but its understanding of the concept of the electric quotient, especially O2O is not under the Internet enterprises, especially the interpretation of national policy is very accurate, commendable is able to implement as soon as possible, and have immediate effect.


 


There are a lot of businessmen who understand rural electricity, but there are really not many people who understand the electric quotient of rural users. On this point, Suning walked in the forefront.