Storing the ocean: Viewing the importance of user experience from the architectural design of the website

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The importance of Web architecture and user experience, trust webmaster friends are self-evident, because it can directly reflect the popularity of your site, for professional SEO practitioners, through the SEO technology to attract users to your site, this is just a good start, can not keep users even let users in your site to generate orders , we need to consider the user experience of your site. To sum up, the site's architecture and user experience in the site operation of the weight is quite heavy, then how to build a good web site structure and create a user experience to meet the needs of the site? This is the topic that each of our website operators need to be concerned about all the time, let's look at the structure of the website first.

What is a Web site architecture

The broad Web site architecture is based on the user needs analysis, to understand and locate the site's target users, so that the overall structure of the site, planning, design site columns and their content, the development of the Web site process and order to maximize the efficient allocation of resources and management of the design.

How to build a good website structure

This is a classic site map, as follows:

The structure of the above graph is divided into layers,/(root directory) is the first layer, tools, supplies, home is the second layer, and so on.

If the tree structure is likened to the subject of our school, then the subject is the first layer, subject can include Chinese, maths, English and so on, these are the second level. For search engines, the directory level of the orderly classification is very important, for users is also the same, good and clear structure of the site is always the user feel favorite. The most classic web site tree structure can be referred to: Baidu know.

Now let's talk about the importance of user experience

What is the user experience

Simply put, the user experience is the most direct impact on your web browsing factors. In the website planning and website operation, user experience is the most important factor, the user experience will directly affect the success of your site.

What are the factors that affect the site user experience?

1, the brand of the website

In today's fast-growing internet era, all walks of life have sprung up a large number of excellent internet corporate websites, and these sites have their own users, for some new users, if they want to buy products online, etc., they usually through a variety of channels or ways to understand the situation of consulting products, And when they decide what they want, the first thing that comes to mind is the brand of the product, just like we buy clothes in the shop every day.

Website is the same, a good brand site can help your product sales, because, no one will go to like a brand-free things, no brand means that it does not have any quality assurance. How to set up a suitable brand of their own website, it is worth the majority of stationmaster ponder.

2, the load speed of the website

When users enter your site, if your site's page loading time is too long, then users will likely pass your site. The first impression to the user is very important.

3, Flash and pictures

Now a lot of web sites are flooded with a lot of flash and pictures, think that this can make the site more beautiful and more atmosphere, there is no denying that the appropriate use of some pictures and flash can increase the vitality of the site, increase visual impact. But we can not use unlimited, users will not because your site to do gorgeous, beautiful and buy your products, this will only increase the burden of your site costs.

4. Reasonable navigation

Target users into your site, to a large extent, the first concern is the site's navigation, on the one hand, good navigation allows users to clearly know the classification of your site products, on the other hand, when users enter a deeper web page, good navigation can help users understand where they are now. Therefore, the rationality of navigation is also an important factor affecting the user experience.

5, dead link and wrong link

Whether it is to the user or the site itself, this is the lowest level of error, I believe not to say more.

6, the content of the website

We all know that the soul of the site is content, if your site is pale or does not attract users well, then the site is doomed to failure, the user will be from the content of your site reliability, authority and authenticity to consider whether your site is trustworthy, and ultimately decide whether to make the next visit.

What content is good content: high correlation, original content is high-quality content. Of course, there are more factors that affect the website user experience, here is not one to explain, in fact, as long as we are in the day-to-day operation of the site, adhere to the concept of user as the premise, as the target users of your site, and then to operate, find the problem immediately resolved, continuous improvement, so that your site user experience to become better, More popular.

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