Storm video to open the Magic box the industry seeks to butterfly change

Source: Internet
Author: User
Keywords Video site Youku video industry
-Gabexate three years, thousands of video sites, 180 million dollars of real money, close to 200 million of the number of users in China's internet history, no industry in a short period of time, can attract so many entrepreneurs, venture capital.   In China's Internet development process, never an industry, such as video industry, bear so much applause and suffering. The video industry under the financial crisis is facing great challenges, and innovation has become a matter of survival. Recently, in China has 150 million users of the broadcast software storm audio and video officially released its online service platform-the Storm box. Aggregation, guidance, and recommendation become the salient features of the storm box that distinguish it from all video sites.  Storm CEO Fengxin predicts that the storm box will affect more than 70 million computer users every day and become China's leading video platform for Internet users. By aggregating partners ' video service patterns and video content, the Storm box provides users with an almost versatile video service platform. UGC Small video, Peer-to-peer high-definition, video Search and other services, Sina, Sohu, potatoes, cool six more than 10 mainstream video site video content can be achieved through the Storm box "a bit of the broadcast."  The Storm box apparently introduced the information aggregation model of SINA News to the video service field. The new aggregation video service pattern has also aroused the industry's concern, Eric Network Vice President Ranking in the Storm box issued on-site evaluation way: "The Storm box to use its own desktop advantages, in the industrial context, to meet the user's various types of video content to meet the needs of the current operators to converge and one-stop mode of development trends, It is a valuable, meaningful and innovative attempt to tap the commercial value of video programs more fully. "The appearance of the Storm box is the period when China's video industry is seeking change." Since 2008 because of the impact of the financial crisis, China's video sites have sought breakthroughs, Youku began to dabble in the news, to dilute the sharing mode. Tudou launched black beans Service, seeking the endorsement of advertisers.  And the Storm through the box of innovative mode of formal involvement in the online video industry is to bring the changes to the climax. In the Storm box, many video sites do not just act as content providers, and the Storm Box carries a guide to help video sites conduct user diversion. Not only is every video vv on the Storm box being imported into the partner site, and all commercial attempts on its video, such as video ads, will be fully retained; More importantly, the Storm box can also guide users to the site of the video source for comments, recommendations and other related operations to form a fully open guide  To help video sites get longer business value. For a player with an excess of 220 million installed, more than 15 million online users per day, Storm audio and video missed too many opportunities and avoided a lot of risk. Storm CEO Fengxin has repeatedly claimed that the Internet's biggest business is cooperation, and in the past three years, the storm has been slow, only one thing,Repeatedly tamping the foundation, Fengxin described the storm as an impregnable fortress, planted steel and then coated with cement, and poured molten iron on it. For video practitioners, this is an opportunity not to be missed, upstream of the industry chain, the proliferation of users, in the storm, potatoes before the problem is, how to seize the opportunity to solve the funds, copyright and other difficulties, how to improve the details, billing, monitoring systems, advertising segmentation, functional testing ... How to renovate marketing, and finally, in addition to the efforts to become a great company, but also have a good luck to become a great company.
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